We continue our discussion on this episode of Smart Business Solutions on the topic of Brand Protection with Michael Welch, Senior Product Manager at Avery Dennison, on how companies can effectively protect their products and brands. With more than 22 years of experience in the industry, Michael discusses the ways that Brand Protection applies to all companies and products, the differences between “tamper evident” and “anti-counterfeiting” and the types of materials used in the labeling and packaging solutions available today.