Imitation, is it a compliment, or is it an attack on you and your business? 

Of course, there are many businesses that do the same thing - cleaning, coffee, cutting hair - at a basic level they all do the same thing, but it's our personality, our twist on ideas or specialist expertise that can set us apart.  

This week Farley guides us through what and how someone can take inspiration from your approach, why they may be tempted to copy what you're doing and why most people won't be able to keep up with or match your own style and service. 

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