The Small Business Podcast - from Breakout

Farley sits down with India, founder of Engage Social Media & Marketing, to explore the real power of showing up consistently in your business. India shares how she built Engage, the behind‑the‑scenes reality of social media management, and why visibility matters more than ever for small business owners.

They also dive into India’s newest venture, her women‑focused networking Empowerment and Espresso groups, created to help female founders connect, collaborate and feel inspired to grow their businesses. This conversation uncovers the mindset, habits and community support that help business owners show up with confidence, both online and in person.

Perfect for UK business owners and coaches who want to improve their social presence, build meaningful connections, and grow by being seen.

Find India on linkedin.com/in/india-elsom-bb1ab3311/

Learn more about Engage: www.engagesocialmediaandmarketing.com/

Follow Engage on Instagram: instagram.com/engage_socialmediamarketing/

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Farley sits down with Mat Keys, founder of newlens limited, to explore how two decades of commercial data, pricing and business intelligence experience can transform the way UK small businesses operate. 

After twenty years working across retail, distribution, the UK B2B fleet sector and professional services, Mat now helps small businesses that have outgrown spreadsheets bring enterprise‑level discipline, clarity and automation into their day‑to‑day operations.

In this conversation, Farley and Mat break down how AI and smart automation can drastically reduce admin, remove repetitive tasks, and free business owners to focus on the work they actually got into business to do. They discuss the processes that can be automated, the hidden costs of manual admin, and how better systems create more time, more accuracy and more profit.

This episode is ideal for UK small business owners who feel buried in admin and want to understand how modern tools can streamline their operations without complexity or huge expense.

The best news, is that Mat is running workshops focused on helping your business to get started with AI, find out more here: breakoutservices.co.uk/events/

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The secret to being seen online isn’t being original, it’s being you. Share your experience, Don't focus on reinvent the wheel. 

Farley’s away this week, so Liam takes the mic to explain why the single biggest barrier to posting online is the belief that your knowledge isn’t worth sharing. Nothing is truly new — most of us are solving the same problems — but your perspective, stories, and experience are unique and exactly what your future clients need to hear.

We unpack:

• Why imposter syndrome shows up and how being British (modest, quiet, reluctant to brag) makes it worse.
• Why assuming everyone already knows what you know is a myth — your lived examples turn abstract advice into trust.
• How to turn everyday experience into repeatable content that educates and converts.
• Practical prompts to start posting today without feeling like you’re copying others.
• A simple framework to turn one conversation into multiple posts so you can be consistent without overthinking.

If you’re a UK coach or small business owner who wants to promote what you do without feeling fake or salesy, this episode gives you the permission and the practical steps to start sharing confidently.

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In this episode Farley sits down with James to lift the curtain on the year‑long process behind the Boxford Rally. 

They share how the idea became a reality, the planning that started months before anyone arrived on site, the true costs involved, and the countless unseen hours that made the first year such a success. They also talk openly about the lessons learned, what surprised them, and how those insights are already shaping next year’s event. It’s a short, honest look at everything people don’t see when they attend a local show and the passion that keeps it all moving.

Find out more details on the Facebook page: https://www.facebook.com/boxfordrally/

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Liam shares a solo, practical episode about the power of posting to grow bookings for workshops, meeting rooms and desk hire at Suffolk Creative Spaces. Gone are the days of “if you build it they will come.” Today you must show up where people are, repeatedly and with purpose. Learn why posting consistently builds awareness, keeps you top of mind, and turns casual viewers into future customers, even when they don’t need you right away.

What You’ll Hear in This Episode

• Why posting beats hoping: one person in town is history; competition is everywhere.
• Top of mind marketing: how repeated, varied exposure makes you the obvious choice when someone is ready.
• The marketing mix that works: social media, Google Business Profile, website, and print all play a role.
• Posting with purpose: content that supports bookings, answers questions, and reduces friction.
• Real results: the approach we used and how it’s paying off for bookings and enquiries.

If you run a space or offer services and want help turning posts into bookings, message us and we’ll share the simple content plan we used to fill our calendar. 

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Farley and Liam explore why the smartest investment a small business owner can make is time spent on the business — learning, planning, and connecting — not just grinding through day‑to‑day tasks. Farley shares her excitement about being invited to Ideas Fest, a two‑day festival of like‑minded founders and creators, and explains how those concentrated moments of learning, collaboration, and “aha” thinking can transform your strategy and energy.

What you’ll get from this episode

• Why stepping away matters: how focused time for strategy produces better decisions and faster growth.
• The benefits of events and peer time: networking, fresh ideas, and practical takeaways you can implement immediately.
• How to make the time count: simple ways to plan, capture insights, and turn inspiration into action.
• Mindset and momentum: why investing in yourself builds confidence, clarity, and long‑term resilience.

Who this episode is for  
UK small business owners and coaches who want practical ways to improve their business, avoid burnout, and create space for strategic growth.

Listen if you want to feel inspired to book that event, protect time for planning, and turn two days of ideas into months of progress.

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 Liam ( recording solo this week) shares lessons from his learning & development days on how to create "pull clients" who arrive interested and ready, achevied by repurposing one clear message across multiple formats. 

Learn why consistent exposure across platforms matters, how to turn your best conversation into repeatable assets (video, audio, written, visual, checksheets), and how the 7‑11‑4 approach helps you build trust before the first meeting. This episode is for coaches and business owners who want fewer cold pitches and more warm, qualified enquiries 

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Today, Farley and Liam dive into one of the most underrated skills in business: making people feel genuinely welcome. Not just saying it… actually showing it.

They explore why the small things:

• the smile, the tone
• the way you greet someone
• the way you include them

... and how they can completely change how customers feel about your business. And why trying to please everyone is not only impossible, but often stops you from serving the people who really matter.

If you want to build a business where people feel good the moment they walk in,  or click in, this conversation will give you the mindset and practical ideas to make it happen.

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Have you got an authentic About You video that give your business an unfair advantage?

In this episode Farley and Liam explain why a short, well‑crafted video that explains who you are, what you do, and why you care can do the heavy lifting of sales and trust‑building for you, over and over again. 

When done right, it becomes the conversation you wish you could have with every prospect: clear, confident, and focused on the result your customer wants. 

Why an About You Video Works

• Builds instant trust Seeing and hearing the person behind the business creates connection faster than text.
• Explains your value clearly A short video lets you show outcomes, not just list services.
• Repeats your best conversation Use the same confident message across your website, social, and proposals so every prospect hears the same clear offer.
• Reduces friction in the sales process Prospects who watch feel more informed and are more likely to book or enquire.
• Differentiates your brand A genuine video makes you memorable in a sea of generic posts and AI templates.
• Saves time Answer common questions once on camera instead of repeating them in messages and calls.

Ready to build your about you video? Contact Liam today at recordandrepurpose.com

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In this episode of The Small Business Podcast for Small Businesses, we dive into the five most common mistakes that hold business owners back, the ones we’ve made ourselves, the ones we see every week, and the ones that quietly slow down growth without you even realising.

We’re not here to shame anyone. Mistakes are normal. They’re part of the journey. But when you know what to look out for and how to fix them. So you can grow faster, avoid unnecessary stress, and build a business that feels easier to run.

We talk honestly about the patterns we see, the lessons we’ve learned, and the simple shifts that make the biggest difference over time.

If you recognise any of these in your own business, you’re not alone. And if you know of any others we should add to the list, we’d love to hear from you. Reach out if you’d like help tackling any of these challenges learning from others is one of the quickest ways to improve

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