Today on the show we're talking about the creative process and how to use this to develop your style. We're going to talk about why your creative process is so important to develop your distinct and salient brand assets so that when people see a piece of content from you they immediately recognise that it is yours because of your unique you-ness.

Key discussion points:

• Recap of the 3 aspects of developing your style
• What is creativity
• What does it take to be creative?
• Why creativity and innovation are important for brand and business growth
• The 3 Cs to Developing your creative process

Today's questions:

Dexter Roona in London asks:

"How do you find the perfect name for your company that is both professional, catchy and easily branded?"

Mike Lynch asks:

"How do I position myself as an artist when doing business and using a business name instead of my own? Should I state that I am a studio and refer to myself as "we"? Should I be transparent and state that my business is me and me alone?"

(Remember, each Wednesday I run a post on LinkedIn for question submissions to get audience votes on their favourite question for each week's topic!)

A quote to share:

"Everything we know and everything we do comes from a combination of our genetic predisposition - nature, and the world out there - nurture. The creative process isn't about cutting ourselves off from the world, it is the very opposite, it is about standing on the shoulders of giants and bringing our unique combination of inherited traits and lived experiences to contribute to developing and evolving ideas." - Lauren Kress

Next Week's Episode:

Next week for part 3 of this Develop your style series we'll discuss how to create your style guide.

Links for resources and getting in touch:

Highly recommend checking out Austin Kleon and his bestselling books "Steal Like an Artist", "Show Your Work" and "Keep Going" here: https://austinkleon.com/

Lynda Barry has also done some amazing work in this space - find out more about her here: https://thenearsightedmonkey.tumblr.com/ my favourite book by Lynda Barry is "What it is".

This video on the creative process with Terence Kellemen is inspiring: https://youtu.be/oyPLp8l9gsE

James Taylor talks about the 5 steps of the Creative Process which will help you to further understand how to put some more structure around your activities: https://youtu.be/Zl0R1uJ62xo

The tool by Neil Patel I mentioned is called Uber Suggest - you can check it out here: https://neilpatel.com/

Tweet with Lauren: @laurenkress89

Connect with Lauren on LinkedIn: https://www.linkedin.com/in/laurenkress89/

Or you can also come and say hi on Facebook: https://www.facebook.com/laurenkressconsulting

Send Lauren an email: [email protected]

To access other episodes, show notes, resources and more head over to: www.laurenkress.com/grow-your-brand

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit laurenkress.substack.com