In this episode of the Business Insider Secrets podcast, I had the pleasure of speaking with Elaine Harding, the founder of Augment Aero, an innovative tech startup focused on augmented reality solutions for the aircraft maintenance sector. Based in Southampton, Elaine shared her unique journey from being a class clown in school to becoming a successful entrepreneur.Elaine's educational background was a mix of academic achievement and playful mischief, which she attributes to her ability to learn quickly and adapt. After breezing through her GCSEs, she faced challenges during her A-levels, ultimately leading her to explore various career paths, including a stint in double glazing sales and later as a mortgage advisor. Her experience in sales taught her valuable lessons about self-sufficiency and the importance of resilience.Transitioning into recruitment, Elaine found her niche in the aerospace industry, where she gained extensive knowledge and experience. This led her to establish her own recruitment firm, which she successfully ran for several years before pivoting to her current venture, Augment Aero. The idea for her startup emerged from a conversation with an AI expert, which sparked a series of events that culminated in securing a significant grant and attracting investors.Throughout our conversation, Elaine emphasized the importance of building relationships with investors and the value of having a supportive team. She shared insights into the challenges of fundraising, the significance of self-belief, and the necessity of being prepared for investor meetings.Elaine's passion for her work is evident as she discusses the potential impact of Augment Aero's technology on aircraft maintenance, aiming to improve efficiency and safety in the industry. As she gears up for the launch of her product, she invites listeners to connect with her and learn more about the exciting developments at Augment Aero.This episode is a testament to the power of perseverance, adaptability, and the belief that with the right mindset, anything is possible. If you're interested in the intersection of technology and aviation, or if you're considering a startup journey of your own, this episode is packed with valuable insights and inspiration.