Business Insights

Elevating Financial Advisory: Strategic Seminars and Marketing Insights

Welcome to Episode 016 of Sterling Insights:  Sterling Insights: Stand Out & Supercharge Your Assets, hosted by Roger Silk.  In this episode, Roger sits down with Maribeth Kuzmeski and discusses strategic planning and tailored strategies for financial advisors.

Dr. Maribeth Kuzmeski is the President of Red Zone Marketing, a business growth consulting firm focused solely on the financial services industry. Maribeth has written 9 books on marketing and also is an Associate Professor of Marketing at Oklahoma State University and serves on the NIL committee with OSU Athletics. She has a bachelor’s degree from Syracuse University, an MBA from The George Washington University, and a PhD in Business Administration from Oklahoma State University.

Here are some highlights from the episode:

·         Maribeth highlights the power of authentic, unique messaging by showcasing a financial advisory team’s blue-collar values to stand out in a crowded market.

·         Maribeth's success with retirement seminars didn’t happen overnight but was the result of persistence and dedication. Her experience highlights the importance of staying committed to marketing efforts, even when initial attempts don’t yield immediate results.

·         Maribeth emphasizes the importance of tracking and analyzing marketing efforts to gauge their effectiveness. By focusing on measurable strategies, such as social media engagement and click-through rates, businesses can make data-driven decisions, refine their approaches, and allocate resources more efficiently to achieve better results.

Connect with Maribeth:

Website:  https://www.redzonemarketing.com

20 for 20 Videos:  https://www.youtube.com/playlist?list=PL-amRF_Znq10EjwZzvz_ZfVFNUcSmNseG

Connect with Roger:

Website:  https://www.sterlingfoundations.com

Facebook:  https://www.facebook.com/sterlingfoundations/

Twitter:  https://x.com/SterlingFndMgt?mx=2

LinkedIn:  https://www.linkedin.com/company/sterling-foundation-management-llc/

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Strategic Financial Planning for Pre-Retirees and Retirees

Welcome to Episode 015 of Sterling Insights: Sterling Insights: Stand Out & Supercharge Your Assets, hosted by Roger Silk. In this episode, Roger sits down with Will Rodriguez and discusses personalized wealth management strategies for pre-retirees and retirees.

Will began his career in the wealth management field in 2012 while working for a large, multi-national firm. It was there that he developed his passion for financial planning. Will joined Briggs Wealth Management in 2019 and services our clients financial planning needs.

Will graduated from the University of Hartford majoring in Finance and Economics. He obtained his MBA shortly thereafter. Will has experience in the financial planning area but also has experience in the real estate and mortgage fields as well. Will has also earned his CFP® designation (Certified Financial Planner).

Here are some highlights from the episode:

·   Will discusses the importance of strategic financial planning, especially for older clients divesting real estate assets. 

·   Will explains the importance of creating tax planning strategies tailored to individual client situations.

·   Will emphasized the firm's commitment to maintaining strong client relationships, meeting with clients regularly, and ensuring that their financial plans remain aligned with their evolving goals and circumstances.

Connect with Will:

Website:  www.briggswealthmgmt.com

Connect with Roger:

Website:  https://www.sterlingfoundations.com

Facebook:  https://www.facebook.com/sterlingfoundations/

Twitter:  https://x.com/SterlingFndMgt?mx=2

LinkedIn:  https://www.linkedin.com/company/sterling-foundation-management-llc/

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 Maximizing Wealth with Whole Life Insurance

Welcome to Episode 014 of Sterling Insights:  Sterling Insights: Stand Out & Supercharge Your Assets, hosted by Roger Silk.  In this episode, Roger sits down with Tom Wall and discusses the shift from wealth accumulation to strategic asset spending in retirement.

Tom Wall has spent 21 years specializing in whole life insurance, starting as an award-winning advisor with Northwestern Mutual before moving to MassMutual. He later held leadership roles in sales and marketing, becoming a renowned storyteller and product expert. Tom earned a Ph.D. in retirement income planning, with research on Whole Life as a Fixed Income Alternative, guided by industry leaders Wade Pfau, Michael Finke, and Stephen Parrish. He now coaches financial advisors, leads the Whole Life Masterminds study group, and authored Permission to Spend, a Wall Street Journal and Amazon International Best Seller. Based in the Boston area, he enjoys golf and travel with his two sons.

Here are some highlights from the episode:

·       Tom stresses the importance of optimizing the fixed income portion of your portfolio to maximize tax advantages and ensure guaranteed growth.

·       Tom emphasizes the importance of refocusing on core principles in financial advising, particularly within the realm of life insurance.

·       Tom discusses the need to separate hype from academically sound strategies, encouraging advisors and consumers to cut through the noise and make informed decisions.

Connect with Guest:

Website:  https://www.wholelifemasterminds.com/

Permission to Spend: Maximize Your Retirement with the Best-Kept Secret in Personal Finance:  https://www.amazon.com/Permission-Spend-Maximize-Retirement-Best-Kept/dp/1959840215/ref=tmm_pap_swatch_0?_encoding=UTF8&dib_tag=se&dib=eyJ2IjoiMSJ9.C4nu5DBVsH93BiXYBJcj_YiwVIOaVeAxmVQfqh8Up5k.BFDAk29SsyUnLZRXzX_Xbe5x5TJDcL078YgpkZMlYFw&qid=1716897081&sr=8-1

LinkedIn:  https://www.linkedin.com/in/tomwall/

Instagram:  https://www.instagram.com/tomwalltalks

Connect with Roger:

Website:  https://www.sterlingfoundations.com

Facebook:  https://www.facebook.com/sterlingfoundations/

Twitter:  https://x.com/SterlingFndMgt?mx=2

LinkedIn:  https://www.linkedin.com/company/sterling-foundation-management-llc/

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Unveiling the Secrets of Gold Mining

Welcome to a bonus episode of Sterling Insights:  Sterling Insights: Stand Out & Supercharge Your Assets, hosted by Roger Silk.  In this episode, Roger sits down with John Doody and discusses gold mining stocks.

John Doody stands as the world's foremost independent analyst in the gold mining industry, renowned for his in-depth insights and expertise. With a solid academic foundation in economics from Columbia University and an MBA in finance from Boston University, John enriched his knowledge through PhD work and two decades of teaching economics, before pivoting to a successful career with his influential publication, Gold Stock Analyst. Now focusing on his latest endeavor, John Duty's Fave Five Gold Stocks, he prioritizes identifying gold deposits capable of sustaining production for a decade, ensuring long-term viability and profitability.

Here are some highlights from the episode:

·         John discusses the importance of investing in regions with stable political climates and clear ownership titles to mitigate risks and ensure profitability.

·         John's methodical approach involves thorough data analysis to evaluate the profitability of gold mining stocks accurately.

·         John highlights the significance of assessing the quality of management in gold mining companies. Competent leadership plays a pivotal role in the success of mining operations.

Connect with John:

Website: https://johndoodysfave5.com

Connect with Roger:

Website:  https://www.sterlingfoundations.com

Facebook:  https://www.facebook.com/sterlingfoundations/

Twitter:  https://x.com/SterlingFndMgt?mx=2

LinkedIn:  https://www.linkedin.com/company/sterling-foundation-management-llc/

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Building Wealth, Finding Happiness: The Thrive Wealth Management Approach

Welcome to Episode 013 of Sterling Insights:  Sterling Insights: Stand Out & Supercharge Your Assets, hosted by Roger Silk.  In this episode, Roger sits down with Steve Erfle and discusses Thrive Wealth Management’s focus on client relationships, tailored strategies for executives, and using wealth for happiness and impact.

Steve Erfle, CFP® and CDFA®, is a financial planner helping individuals and families gain confidence in managing their wealth. With experience at SEI Investments, Legacy Advisors, and United Capital, he has advised high-net-worth clients on comprehensive financial planning. In 2013, he co-founded Thrive Wealth Management, a fiduciary firm focused on personalized, client-first strategies.

Here are some highlights from the episode:

·         Steve emphasizes the importance of cultivating genuine connections with clients. He explains establishing a deep and meaningful bond with clients goes beyond just financial transactions, leading to more rewarding and impactful interactions.

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·         Steve discusses why a well-structured plan with diversification and tax strategies can help reduce the risks of concentrated positions.

·         Steve explains donor advised funds offer a flexible and tax-efficient way for individuals with concentrated assets to support charitable causes.

Connect with Steve:

Website: https://thrivewealth.com/

Facebook:  https://www.facebook.com/thrivewealth/

LinkedIn:  https://www.linkedin.com/company/thrive-wealth-management-llc/

Connect with Roger:

Website:  https://www.sterlingfoundations.com

Facebook:  https://www.facebook.com/sterlingfoundations/

Twitter:  https://x.com/SterlingFndMgt?mx=2

LinkedIn:  https://www.linkedin.com/company/sterling-foundation-management-llc/

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Achieving Business Growth Through Entrepreneurial Operating System

Welcome to Episode 012 of Sterling Insights: Sterling Insights: Stand Out & Supercharge Your Assets, hosted by Roger Silk. In this episode, Roger sits down with Jamie Cornehlsen and discusses implementing the Entrepreneurial Operating System

Jamie’s entrepreneurial spirit sparked early—at 10, he sold coffee and donuts to drivers during the 1979 oil embargo. In 2001, he built a mutual fund business, scaling it to $219 million with EOS®. In 2010, he founded Fitter Financials to help advisors and entrepreneurs use EOS to grow their businesses and reclaim their freedom. Having worked with 80+ entrepreneurs, Jamie loves helping people align with their passion, purpose, and potential.

Here are some highlights from the episode:

• Jamie discusses implementing clear accountability measures and conducting weekly meetings can enhance execution and maintain focus within the firm.

• Jamie explains supporting employees' growth fosters empowerment and drives organizational success.

• As a coach, an advisor helps business owners define their vision, set goals, and achieve them while balancing daily operations with strategic growth.

Connect with Jamie:

Website: https://www.eosworldwide.com/jamie-cornehlsen

Connect with Roger:

Website: https://www.sterlingfoundations.com

Facebook: https://www.facebook.com/sterlingfoundations/

Twitter: https://x.com/SterlingFndMgt?mx=2

LinkedIn: https://www.linkedin.com/company/sterling-foundation-management-llc/

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Balancing Passion and Professional Growth in Finance

Welcome to Sterling Insights: Stand Out & Supercharge Your Assets, hosted by Roger Silk. In this episode, Roger sits down with Susan Chesson and discusses professional growth.

Susan is a wealth advisor at Buckingham Strategic Wealth, providing comprehensive investment management and advanced financial planning to high net worth individuals and families. She also serves on Buckingham's Advisory Council and is a former member of the Investment Policy Committee.

After fifteen years working in investing, banking and finance at Fannie Mae, Freddie Mac, Capital One and the Federal Reserve Board, Susan acquired the Certified Financial Planner designation and made a long-planned career change to become a wealth manager. Susan also holds the Certified Private Wealth Advisor designation. She enjoys helping clients understand their entire financial picture and finding creative planning solutions to help them achieve their goals.

Here’s what to expect on this week’s show:

• Susan transitioned from studying French and Russian literature to a career in finance after realizing the limitations of a liberal arts degree; She pursued an MBA in finance at the University of Texas to realign with her career goals.

• Susan acknowledges the breadth of knowledge needed for financial advising and encourages others to pursue additional knowledge beyond formal education to excel in their field.

• Susan's financial planning philosophy focuses on providing personalized solutions tailored to individual clients' goals.

• Susan encourages other to balance passion, curiosity, and long-term satisfaction when considering career transitions.

Connect with Susan:

Website: https://www.buckinghamstrategicwealth.com/

LinkedIn: https://www.linkedin.com/in/susan-chesson-cfp%C2%AE-cpwa%C2%AE-1483bb1/

Connect with Roger:

Website:  https://www.sterlingfoundations.com

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Welcome to Episode 11 of Sterling Insights: Sterling Insights: Stand Out & Supercharge Your Assets, hosted by Roger Silk. In this episode, Roger sits down with Brian Carney and discusses early strategic tax planning.

Brian serves RiversEdge Advisors as Partner and Co-founder. Brian leads the overarching strategy and direction of the organization. He is the definition of a servant leader, ensuring the team, and the company, are optimized to deliver exemplary client experience and growth.

Brian has over two decades of Financial Services experience. Brian is fascinated by the emotional aspects of financial planning and architected RiversEdge’s processes to directly address the role emotions play in financial decisioning

Here are some highlights from the episode:

• Brian and Roger stress the importance of early strategic tax planning to ensure successful business exits.

• Brian explains It is crucial for business owners to detach emotionally and understand the true market value of their business.

• RiversEdge Advisors focuses on creating a supportive partnership with clients to navigate financial complexities and achieve optimal outcomes.

Connect with Brian:

Website: Riversedgeadvisors.com

Linked in: https://www.linkedin.com/company/riversedgeadvisors

Facebook: https://www.facebook.com/RiversEdgeAdvisorsLLC

Instagram: https://www.instagram.com/riversedgeadvisors_llc/?hl=en

Connect with Roger:

Website: https://www.sterlingfoundations.com

Facebook: https://www.facebook.com/sterlingfoundations/

Twitter: https://x.com/SterlingFndMgt?mx=2

LinkedIn: https://www.linkedin.com/company/sterling-foundation-management-llc/

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Professional Practices: Tailored Marketing Solutions for Success

Welcome to Episode 010 of Sterling Insights: Sterling Insights: Stand Out & Supercharge Your Assets, hosted by Roger Silk. In this episode, Roger sits down with Seth Greene and discusses marketing strategies.

Seth Greene is the nation’s foremost authority on how to grow your business with 50 DREAM affiliates and our founder, growing us to the Inc 5000 list in 2023. He is the co-host of the Sharkpreneur podcast with Shark Tank’s Kevin Harrington, which was named the number 6 business podcast to listen to. Seth is a 9 time best selling author who has been interviewed on NBC news, CBS news, Forbes, Inc, CBS Moneywatch, and the only person in history to be nominated three years in a row for the prestigious GKIC Marketer of the Year award. Seth is a serial entrepreneur and has founded four successful businesses.

Here are some highlights from the episode:

• Seth discusses aligning your recommendations with your actions by investing in the same strategies you propose to clients which instills confidence and trust in your expertise.

• Seth explains it is important to understand and address the concerns and goals of high net worth clients regarding wealth preservation, tailoring your marketing strategies and services to meet their specific needs.

• Seth stresses the importance of continuously educating clients about the breadth of services you offer, highlighting your unique selling points to differentiate yourself in a competitive market.

Connect with Seth:

Website:  https://www.marketdominationllc.com

LinkedIn:  https://www.linkedin.com/in/sethgreene/

LinkedIn:  https://www.linkedin.com/company/market-domination-llc

Connect with Roger:

Website:  https://www.sterlingfoundations.com

Facebook:  https://www.facebook.com/sterlingfoundations/

Twitter:  https://x.com/SterlingFndMgt?mx=2

LinkedIn:  https://www.linkedin.com/company/sterling-foundation-management-llc/

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Navigating the Bush Family's Political Legacy

Welcome to Episode 009 of Sterling Insights: Sterling Insights: Stand Out & Supercharge Your Assets, hosted by Roger Silk. In this episode, Roger sits down with Jamie Bush and discusses how his family's political legacy shaped his aspirations and decisions.

Jamie Bush has over 40 years of experience advising clients on complex financial, business, and personal matters. Known for his skill in connecting people and fostering beneficial partnerships, Jamie provides valuable counsel and introduces clients to the right advisors for specific challenges.

His team has contributed to succession planning for prominent New England businesses, including seafood distributors, beverage wholesalers, construction firms, and real estate developers.

Jamie has served on nonprofit boards in healthcare, elderly housing, education, and professional associations. As a member of a prominent political family and an advocate for Boston's underserved communities, he leverages his expertise and experience to elevate the needs of the underprivileged and underrepresented.

Here are some highlights from the episode:

Connect with Jamie:

Website: https://www.bushandcompany.com

Connect with Roger:

Website: https://www.sterlingfoundations.com

Facebook: https://www.facebook.com/sterlingfoundations/

Twitter: https://x.com/SterlingFndMgt?mx=2

LinkedIn: https://www.linkedin.com/company/sterling-foundation-management-llc/

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