🌟 Mark Shelford, a former Lieutenant Colonel in the British Army, who once served on the fiery sands of the Gulf War during Desert Storm.

🌐 He is not just any leader; he is the current Police and Crime Commissioner for Avon and Somerset. But that's not all, he's also the National Lead for economic crime, including the treacherous world of cyber fraud. 💼💻

🔑 Here's a sneak peek into some of the points we talk about in this podcast.

1. Understanding People: At the heart of their strategy lies a deep understanding of people. Knowing the community they serve, empathizing with their struggles, and addressing their concerns is the first step towards building a safer Avon and Somerset.

2. Setting Priorities: They recognize that every challenge can't be tackled simultaneously. Prioritisation is the name of the game. By setting clear priorities, they aim to allocate resources effectively and make every action count.

3. Leadership and Tough Calls: Being a leader isn't just about making popular decisions. Sometimes, it's about making the tough calls, the ones that safeguard our community even when they may not be easy.

4. Motivating People: Motivation isn't a one-size-fits-all concept. Understanding how to inspire and motivate a diverse force is paramount to success. They're determined to bring out the best in their team.

5. Playing to Strengths: Recognising individuals' unique strengths and utilising those strengths to their advantage. A team is only as strong as its weakest link, and Avon and Somerset, aim to make every connection unbreakable.

6. Collaboration: Alone, we can do so little; together, we can do so much. Collaboration with other agencies, organizations, and the community is vital to creating a united front against crime.

So, grab a tea, a coffee or some drink and enjoy listening to this latest podcast.

Find out what track Mark also adds to our Spotify playlist which accompanies this podcast.

https://open.spotify.com/playlist/6KqF0P83bP3suSwU68izPT?si=eefcb472458841c6