In this episode Paul Croker of 18iT talks with publisher and global social marketing expert Timothy Hughes of DLA Ignite. Paul taps into Timothy's deep experience around all things social selling /marketing. This is not a standard podcast, but an informal chat where great content is exchanged.

We aim to spark a curious element from within to explore marketing and selling from a social point of view, rather than the traditional transactional approach from years gone by.

The world has changed, people connect and transact in a different way. This is just the start.

Timothy is a recognised author of Social Selling book, now in it's 2nd edition. Timothy background includes, Electric and Electronic Engineering from Coventry University, a member of the IoD, working with Oracle, and experience as a NED.

We also talk about tea, Tannin, as well.. It's not just business. We also talk about budgets, Marketing, employment, shifting from analogue to digital platforms and the impacts here.

Paul also asked Timothy what music track would he add to our Business Insight Spotify Playlist, check that out below.