This is a rebroadcast of an episode from the first season of BusinessJazz. It first went live on 7th December 2012. The original show notes (beware of outdated information): Could you imagine changing your life and transporting yourself from your living room couch to a luncheon table with a princess? Does that seem like too big a leap to contemplate? For many of us, it does. We are held back by our imagination. And even if we have the imagination to imagine such ambitions, we lack the belief that we can achieve them. We decide they are beyond us. Not so, says Chris Brogan. He should know. He has made the journey from 9-5 wage slave seeking evening solace in front of the TV to having lunch with Sheika Mariam of Abu Dhabi. In his latest email, he urges you to paint the picture of your life with bolder, bigger brush strokes. He also offers some tools to help you achieve that. Paul and Roger add their views to the mix.

The Haggis episode. In this episode you hear Roger & Paul address these topics (and more): Nobody knows how many episodes of business jazz have been made. Simon Toon got in touch to say he is delighted season one (2012) is being shared. Email marketing Dog lovers have been disappointed so far. Mike Collins Your Irish Heritage blood story - haggis biggest client is the British Embassy. Black pudding made with human blood. BMW approach- curate your own stuff. Serve customers as individuals. ——- Our listeners may not know what haggis is. Roger describes ———- What are neeps? [Neeps = https://www.theguardian.com/lifeandstyle/wordofmouth/2010/jan/25/neeps-swede-or-turnip] “Haggis is absolutely fabulous” says Roger. Rabbie Burns the greatest poet to come out of Scotland (25 January 1759 – 21 July 1796) Have an annual festival- like a World Haggis Day (Burns Night) Like Xmas Day Can you buy Haggis in Cork? Bloom’s Day helps some retailers of clothing Towel Day = 25 May (Hitchhiker's Guide to the Galaxy) Valentine’s Day Arthur’s Day International Cushion Day International Comfort Day Paul drops the “C”word. John Lewis Annual Video (a lovely story video) Hope in a brand, hope for your products & services. Roger drops the “B” word - Bambi & Blood. Why we’re uploading old episodes of Business Jazz. Republish your old blogposts. Andy Crestodina from Chicago (Orbis https://www.orbitmedia.com/blog/)back catalogue. Chris Brogan’s unsold books. Roger rants about writers. Is it good marketing to put your books in remainder shops? Restoring old toys into pristine condition - “restoring to relevance”. Car manufacturers. Billingham Camera Bags - “no sale there then”. Carbon emissions- exhausts - asthma: have cars got better (29 minutes”. “My child walking down the South Mall in Cork.” Highly personalised products Associate with something big. The Show & Tell Newsletter is a niche product.25 January 1759 – 21 July 1796)

This is a rebroadcast of an episode from the first season of BusinessJazz. It first went live on 30th November 2012. The original show notes (beware of outdated information): We're going to break a little from tradition this week and talk about someone else. Don't worry, Chris is here too. But we're going to start with a man who recently sent out an email actively encouraging people to go to cafes to steal a magazine. That's right. Theft. You have his blessing. Such a person can only be called a misfit. In fact, make that a capital "M". Misfit. Who is this man? His name is AJ Leon. He and his wife Melissa head up Misfit Incorporated, and they've just launched their magazine: Misfit Quarterly. Online, it's free. Go get an e-copy. Want a hard copy? Well, you can sign up to become an honorary misfit (though if you do, AJ and Melissa would probably capitalize you: Honorary Misfit). Or, you can trawl around after them and pick up a free copy wherever they happen to leave one. They're on a 1,080 day journey around the world. They might stop in at your local coffee shop some day. Misfit Quarterly is an example of fresh thinking. Same goes for Chris Brogan's email last week as well. He wonders whether you usually slowdown in the run up to the end of the year. Is December a wind down month for you? Is your annual race run? "No!" cries Chris. Beware. Push extra hard in December. Do stuff. Steal a march on your competitors. Steal a march on your former self. Make December really count. Paul and Roger chew on this and much more (including Daley Thompson) in this week's episode of Business Jazz.

This is a rebroadcast of an episode from the first season of BusinessJazz. It first went live on 23rd November 2012. The original show notes (beware of outdated information): "Think outside the box" "I don't like being placed in a box." "Don't get boxed in." These are common sentiments, often heard. Being in a box is bad. Restrictive. Repressive. Life is better outside the confines of boxes. Really? Chris Brogan begs to differ. He says getting into a box is good. In fact, it can liberate you rather than imprison. Embracing boxes can give you and your ambitions wings. In this week's episode of Business Jazz, we talk about using boxes to your advantage.

This is a bloody episode recorded in a hospital in Cork City, Ireland - Roger used to live in this hospital. Paul & Roger discover that "Phlebotomists are people trained to draw blood from a patient (mostly from veins) for clinical or medical testing, transfusions, donations, or research. Roger has his blood taken in the "Blood Room". But there are not jars of blood stacked up. Topic discussed on this episode include: (1)black pudding and Clonakilty(the biggest selling Irish black pudding brand". (2) Paul can’t remember the name of a pudding maker Tom Durcan from outside Kanturk. (3)Irish breakfasts (4)Do people who work in the blood room where blood coloured jackets (5)A lot of black pudding is made with powder, dried blood. Inch house Black pudding doing is made with fresh blood (6)White pudding is also relevant. Tip: If you don’t have good signage, have staff who can direct you to where you want to go. (7)Without people we would be lost (8)"Blood Room" is a good name Question for marketers: How do you make blood genuinely attractive as a product? (9)The Dracula complex, Freud, blood seeking, Bram Stoker was Irish and the book is a marketing stunt. (10)Irish clans were bloody warriors (11)Sustainable blood supply. (12)A chapter in Irish history. (13)"Are you having your blood drawn today Roger?" (14)Dr stoker and Dr Vlad the Impaler. Question for marketers: How do you present a product that is absolutely scary? (15)Drinking blood as a nutritious resource. (16)"I saw Bambi and cried." (17)The quality of breadcrumbs and barley that go into black pudding. (18)French boudin noir has a higher blood content. (19)French fellowship of the black pudding makers. How the French are helping Irish black pudding makers. (20)Many businesses associate themselves with the superstar. (21)There is so much more to a pig than rashers. We use every bit of the pig. “Waste not want not. “ Link blood pudding with the environmental movement: this is a good way to market black pudding. Listen to the whole episode to hear how these topics (and more) are connected by Roger & Paul. Thank you very much for reading this.

This is a rebroadcast of an episode from the first season of BusinessJazz. It first went live on 16th November 2012. The original show notes (beware of outdated information): Listen... How good are you at listening? Are you an active listener? Can you listen well by speaking more? Mastering the art of listening can give you a huge competitive advantage. This week, Chris Brogan's email about listening causes Paul and Roger to not talk at the same time...

To make your business genuinely un-attractive: __________________________________________ These are the steps to take (1) Have the “Nothing is impossible” mindset - ideally Dominant in the culture of the business (2) Have a clear attractive answer to “Why do this? (3) Develop a vision of what things will be like after the upheaval (4) Spread fear of the status quo - FODN FONC fear of doing nothing Fear Of Not Changing (5) Plan action - plan the campaign (6)Assume you can’t make an omelette without cracking eggs This is also how to become genuinely attractive in business. To hear how we reached this cluster of advice, listen to the whole episode. The most valuable thing that happened during the conversation came at the end. Roger voiced it and Paul was struck silent.

This is the most dangerous episode of business jazz ever. Thunder and lightning raged around our open-air studio in Lord's Cricket Ground. We could have been electrocuted by forked lightening. Roger and Paul went to Lord's, the Home of Cricket to see what Lord's was doing to make itself the most attractive cricket business venue in the world. People love thunder and lightning, So long as they are not struck by the lightning nor deafened by the thunder. You hear Roger explain what Lord's is (he is very knowledgeable about cricket) This podcast is not about cricket statistics, nor is it about the rules of cricket. It is about communicating with customers, online and off-line, It’s about how to handle a crisis How important is it to have a crisis management plan (CMP). As a customer of English Cricket. “I feel valued” says Roger Important actions & policies: • Manage expectations, with subliminal messages. • Step by step video help • Up to date & helpful emails • Non- discriminating approach • Value diversity - have a social inclusion policy & practice • Provide for your customers’ changing wishes • Cater for minorities The cricket business has no control over the product, highlights Roger. • Celebrate your supporters (sponsors) To hear the atmosphere in the cricket ground and the drama that went on around Paul & Roger - listen to the whole episode.

This is a rebroadcast of an episode from the first season of BusinessJazz. It first went live on 9th November 2012. The original show notes (beware of outdated information): This week, it's all about serving your customers. Chris Brogan says that everything works better if you consider yourself to be operating in service of others. 
He suggests that you ask yourself five questions: 
1) Is it easy for my buyer to reach me if they have a question? (Define "buyer" how you wish.) 

2) Is my online presence as inviting as a store or office? Will people know what to do first when they connect with me? Do I guide them where they should go next? 

 3) Do I make my product or service clear and understandable so that people feel they understand it? 4) Am I doing what I'm selling to make my buyer the hero? 

 5) Am I ready to commit to full satisfaction from my customer? 
 Paul and Roger discuss each one in turn. They don't agree on the last one—the one that Chris highlights in particular.

This is a rebroadcast of an episode from the first season of BusinessJazz. It first went live on 2nd November 2012. The original show notes (beware of outdated information): Failure. It's a scary word for many of us. For others, it's something to be embraced. They see failures as milestones on the way to success. Failure should be embraced, rather than feared. This week Paul and Roger discuss failure and how to turn it to your advantage, prompted as usual by an email from Chris Brogan. To hear the podcast, just click on the play button on the embedded player at the top of this post. We're also in iTunes. We'd love it if you subscribed. Wow! Many of you will have found us through the plug that both Chris and AJ Leon gave the podcast in their email newsletters last week. It was an incredible experience for us to receive such boosts from these two remarkable people. Chris and AJ, thank you. It means the world to us.