A self-proclaimed "data guy," not a creative, Bradley has to find the strategies, effective trends, and Google Evolution to help Tradespeople be found and grow their marketing. As the co-founder of Semantic Mastery, and one of the sharpest minds in local search marketing today.Brad went from working with his hands to building a lead generation empire, and this conversation covers exactly how he did it, what changed along the way, and what local service businesses need to know right now to stay competitive online.Some of the topics that I learned the most from is when we get into the 2019 Google Maps algorithm shift that wiped out 35 of his lead gen profiles overnight and how that moment completely changed his approach to SEO. Brad also breaks down why the old keyword game is dead, how entity-based search actually works, and what it means for local businesses trying to rank in 2025.We also talk AI and why Brad cut his team from 28 to 14 employees while growing profit margins by 16 percent. He'll tell you exactly how he did it without sacrificing content quality.This episode is packed with practical stuff including how to spot a "leaky bucket" in your lead process, why more leads are not always the answer, and how Brad uses cold email plus long-term nurturing to land tree service clients without ever being pushy.Topics covered in this episode:-Local SEO strategy for service businesses-Google Maps ranking factors, entity-based SEO vs keyword SEO-AI in content marketing, lead generation for contractors, white label SEO, link building strategy, tree service marketing-KPIs that actually matter, and how to stop chasing vanity metrics.And if you want more, connect with Bradley Benner:https://semanticmastery.com/YouTube: https://www.youtube.com/@SemanticmasteryLinkedIn: https://www.linkedin.com/in/bradleybenner/And if this episode brought you value, I teach salespeople a technique to meet more referral partners and scale your business with a practical framework found at https://www.livelocalwarmmarketing.com/courses#LocalSEO #SmallBusinessMarketing #LeadGeneration #SemanticMastery #TreeServiceMarketing #LocalSearch #DigitalMarketing #ContentMarketing #AIMarketing #WarmMarketing #LiveLocalPodcast #GoogleMaps #LinkBuilding #SEOStrategy #ServiceBusinessMarketing