Let’s talk secrets to pioneering successful and transformative leadership with Mark Lewis, the visionary behind Evolved Media AI. Ever wondered how a former IBM expert could reshape Louisiana's tech industry and introduce a groundbreaking media synthesis technology? Join us as Mark unveils his journey from the early internet days to his current role in revolutionizing how personal media is transformed into cohesive videos. His patented "video GPT of chat GPT" technology promises to change the landscape of digital storytelling, and he shares insightful lessons learned along the way. As a passionate entrepreneur and executive coach, Mark dedicates himself to nurturing small business growth, offering a glimpse into his commitment to technological innovation and community impact.

Navigate the complex terrain of hiring practices with us, where Mark and I unravel the art of deciphering candidates' egos to ensure integrity transcends into the workplace. Reflecting on a personal odyssey of writing a book and aiding a reformed mafia member, Mark illustrates the profound fulfillment derived from helping others. We challenge the cultural lean towards self-centeredness and champion the virtues of selflessness and transparency. As we close this insightful conversation, we extend a heartfelt invitation to our listeners to share their thoughts via reviews and immerse themselves further in the wealth of resources available at businesslegacypodcast.com. Join our community and continue exploring the legacies that shape the business world.

Timestamps

00:00:00 - Introduction and Welcome to Business Legacy Podcast  

00:00:14 - Mark Lewis's Journey from IBM to Entrepreneurial Success  

00:03:20 - Transforming Louisiana's Technological Landscape  

00:06:15 - Introduction of Evolved Media AI and "Video GPT of Chat GPT"  

00:09:45 - Mark's Role in Executive Coaching and CEO Roundtables  

00:13:40 - Hiring for Skills and Evaluating Ego in Interviews  

00:14:20 - Importance of Integrity and Transparency in Business  

00:17:00 - Personal Stories: Writing a Book and Helping a Reformed Mafia Member  

00:18:28 - Podcast Farewell and Encouragement for Listener Engagement  

00:18:45 - Closing Remarks and Where to Find More Information on Business Legacy Podcast

Episode Resources: Connect with Mark here: https://marklewisllc.com/

Legacy Podcast: For more information about the Legacy Podcast and its co-hosts, visit businesslegacypodcast.com. Leave a Review: If you enjoyed the episode, leave a review and rating on your preferred podcast platform.

For more information: Visit businesslegacypodcast.com to access the shownotes and additional resources on the episode.

Jessica Bartnick, co-founder and CEO of Foundation for C.H.O.I.C.E, joins us to illuminate the power of mentorship in transforming the lives of students from low socioeconomic backgrounds. With "CHOICE" meaning "Consider how One Individual Changes Everything," Jessica shares how her organization's mission is deeply personal, inspired by her husband's success as a first-generation college graduate. We explore how the foundation navigates the complexities of the college application process, connecting students with mentors who guide them through a transformative 27-week curriculum. This structured support has led to an impressive 85% graduation rate among participants, flipping the script on dropout statistics that often overshadow students from challenging backgrounds.

Step into the world of business integration as we discuss how the Foundation for Choice provides critical exposure to professional environments, forming partnerships with businesses to sustain its impactful work. The stories of Law, a refugee from Burma who triumphed over adversity to earn a full scholarship and pursue a medical career, and Stephen, who leveraged the program to build a successful life in banking, serve as testaments to the foundation's success. As Jessica underscores the vital role of donations in maintaining their work, we invite you to support this life-changing mission by visiting their website and engaging with their social media platforms. Don't forget to leave a review for the Legacy Podcast to help us reach more listeners eager to hear such inspiring stories.

Timestamps

00:00:00 - Introduction and Welcome to the Business Legacy Podcast  

00:00:10 - Introduction of Jessica Bartnick and the Foundation for Choice  

00:01:20 - The Meaning Behind "CHOICE" and the Program's Inspiration  

00:02:45 - Navigating the College Application Process and Program Structure  

00:04:30 - Success Rate and Impact on Graduation Statistics  

00:06:15 - Identifying and Supporting Students in the Middle Range  

00:09:58 - Empowering Youth Through Business Integration  

00:10:30 - Strategic Partnerships with Businesses and Program Funding  

00:11:45 - Success Story: Law's Journey from Refugee to Medical School  

00:13:00 - Success Story: Stephen's Path to a Banking Career  

00:14:00 - The Role of Donations and How to Support the Foundation  

00:15:00 - Closing Remarks and Call to Action for Listeners  

00:15:30 - Encouragement to Leave a Review and Final Thoughts  

00:16:00 - Where to Find More Information About the Podcast and Foundation  

Episode Resources: Connect with Jessica here: https://foundationforchoice.org/

Legacy Podcast: For more information about the Legacy Podcast and its co-hosts, visit businesslegacypodcast.com. Leave a Review: If you enjoyed the episode, leave a review and rating on your preferred podcast platform.

For more information: Visit businesslegacypodcast.com to access the shownotes and additional resources on the episode.

Discover the transformative journey from corporate finance to entrepreneurial success with Shanli Liu, founder of Freedom Folio. What if leaving a steady career could lead to a more fulfilling life and business? Shanley’s story is a testament to resilience and the power of personal connections, tracing her path from a childhood fundraising event in China to establishing her own CPA practice in Boston. The episode offers a candid look at the pivotal moments that fueled her transition, including learning from a seasoned CPA and leveraging her corporate experience to launch her own firm after motherhood inspired a new direction.

Learn how tax planning can elevate your practice management strategies with insights from Shanley's collaboration with POSBOT and her mentor, Tyler Thompson. The episode explores her evolved mindset from merely fulfilling tasks to embracing the entrepreneurial spirit, emphasizing the importance of strategic client selection and holistic tax planning. Shanley's experiences underscore the necessity of educating clients about tax complexities and the pitfalls of fragmented approaches. Discover practical solutions for scalable client education that combat industry-wide misinformation, ensuring both practitioners and clients are aligned in achieving financial success.

Explore the balancing act of entrepreneurship and personal life, as Shanli addresses the challenges of setting boundaries. Through personal anecdotes, including the extreme of taking a client call during labor, the conversation sheds light on the pressures faced by professionals, particularly women, in juggling work and family. Drawing inspiration from Tim Urban, the discussion highlights the need to prioritize family time amidst professional commitments. This episode is a heartfelt reminder of the importance of boundaries to prevent burnout and ensure you remain present for those who matter most.

Timestamps

00:00:00 - Introduction and Welcome to the Podcast: Shanli Liu's Journey

00:00:12 - Shanley's Early Life and Inspiration from China

00:02:05 - Transition from Corporate Finance to Entrepreneurship

00:03:30 - Founding Freedom Folio and Building a CPA Practice

00:06:45 - Balancing Motherhood and Entrepreneurship

00:09:15 - Importance of Learning to Say No in Business

00:11:37 - Embracing Entrepreneurial Mindset through Tax Planning

00:12:45 - Lessons from POSBOT and Training with Tyler Thompson

00:14:30 - Strategic Client Selection for Scalable Tax Planning

00:16:10 - Addressing Fragmented Tax Planning and Client Education

00:18:27 - Holistic Financial Planning for Small Business Owners

00:19:30 - Collaborating with Financial Advisors for Diversification

00:21:00 - Setting Boundaries to Maintain Work-Life Balance

00:22:36 - Challenges of Overworking and People-Pleasing

00:24:00 - Societal Pressures on Women Entrepreneurs

00:25:30 - Reflection on Family Prioritization and Tim Urban's Work

00:27:00 - Conclusion: Aligning Professional Success with Personal Well-being

Episode Resources: Connect with Shanli here: https://www.linkedin.com/in/shanli-liu-234b16b/

Legacy Podcast: For more information about the Legacy Podcast and its co-hosts, visit businesslegacypodcast.com. Leave a Review: If you enjoyed the episode, leave a review and rating on your preferred podcast platform. For more information: Visit businesslegacypodcast.com to access the shownotes and additional resources on the episode.

Curious about how to strategically navigate today's volatile business world? Get ready to unlock the secrets of financial success as John Frank, the seasoned CEO and founder of Third Road Management, shares his transformative journey from Wall Street heavy-hitter to the mastermind behind a consultancy that empowers small to mid-sized businesses. Discover how his unique experience with a fast-growing nonprofit illuminated the need for forward-thinking financial strategies, beyond the confines of traditional accounting. Gain invaluable insights on how businesses can tackle modern challenges like fluctuating interest rates and capital spending, and learn the critical times to bring a fractional CFO on board to supercharge growth or break through stagnation.

Explore the dynamic intersection of finance and technology as John reflects on pivotal roles in his career, including quality of earnings and leverage finance, and the lessons learned from the turbulent economic times. With a keen eye on the impact of AI, John dissects both the potential and hurdles for small and mid-sized businesses in adopting cutting-edge technology. Understand the strategic moves behind building a resilient team at Third Road Management and see how fractional CFO services offer unparalleled value. This episode is a treasure trove of insights into how strategic financial leadership can drive not just growth but resilience in an ever-shifting economic landscape.

Timestamps 00:00:01 - Introduction and Welcome to the Podcast

00:00:30 - John Frank's Transition from Wall Street to Consulting

00:01:45 - Identifying a Gap in Financial Strategies for SMEs

00:03:00 - The Role of a Fractional CFO in Business Growth and Stagnation

00:05:15 - Navigating Economic Challenges: Interest Rates and Capital Expenditure

00:07:03 - Exploring John's Early Finance Roles and Experience in Leveraged Finance

00:08:20 - Insights into Capital Markets and Value Investing from Distressed Investors

00:11:45 - Overcoming Obstacles to AI Adoption in Traditional Industries

00:15:30 - Strategic Decisions Behind Team Growth and Full-Time Hiring

00:17:00 - The Value Proposition of Fractional CFO Services

00:18:30 - Unique Positioning in the Accounting Service Space

00:22:00 - The Blue Ocean Opportunity for Third Road Management

00:24:00 - Reflections on Growth and Maintaining Vision and Mission

00:25:45 - Fostering a Positive Company Culture and Achieving Recognition

00:27:30 - Where to Find More Information About John Frank and Third Road Management

00:28:00 - Closing Remarks and Final Thoughts from John Frank

Episode Resources: Connect with John and fill out the form here: https://www.thirdroadmgmt.com/contact/

Legacy Podcast: For more information about the Legacy Podcast and its co-hosts, visit businesslegacypodcast.com. Leave a Review: If you enjoyed the episode, leave a review and rating on your preferred podcast platform.

For more information: Visit businesslegacypodcast.com to access the shownotes and additional resources on the episode.

What if the key to navigating career pivots, global uncertainty, and personal reinvention was simply learning to listen to your gut, your experiences, and the world around you?

In this episode, we sit down with Rhett Power author, speaker, and executive coach whose journey spans from Clear Channel Communications to the Peace Corps in Uzbekistan to co-founding a thriving toy company. Through bold transitions and unexpected turns, Rhett reveals how following his instincts became his most reliable compass.

We explore the emotional highs and lows of entrepreneurship, especially what happens after the exit and why no one talks about it enough. Rhett shares how executive coaching, when rooted in accountability and lived experience, can transform how leaders show up for themselves and their teams.

But this isn’t just a business conversation. It's a global one. Rhett brings stories of resilience and gratitude from some of the world’s poorest countries, reminding us how simplicity and service can shape our values. We dig into his take on technology, the rise of AI, and how to stay optimistic in a future that often feels uncertain.

From mindset and leadership to legacy and perspective, this episode invites you to rethink success and find joy in the unexpected.

Timestamps 00:00:00 - Introduction to the Business Legacy Podcast

00:00:09 - Meet Rhett Power: Author, Speaker, Executive Coach

00:00:45 - From Clear Channel Communications to the Peace Corps

00:01:30 - Founding a Children's Toy Company

00:02:15 - Trusting Instincts and Career Changes

00:03:00 - Post-Business Exit Challenges and New Opportunities

00:04:00 - Rhett's Executive Coaching Approach

00:05:00 - Entrepreneurial Insights and Coaching Accountability

00:06:30 - Career Transitions, Self-Awareness, Adaptability

00:08:38 - Shifting from Entrepreneurship to Global Awareness

00:09:15 - Embracing Technology and AI

00:10:00 - Lessons on Gratitude and Simplicity

00:11:00 - Philanthropy and Giving Back

00:12:00 - Balancing Ventures and Personal Growth

00:15:07 - Rhett's Writing Journey

00:16:00 - "One Million Frogs" and Toy Company Lessons

00:17:00 - Insights from "The Entrepreneur's Book of Actions"

00:18:00 - Upcoming Book "Head of Mentals" on Self-Talk

00:19:00 - Leadership Self-Talk and Team Dynamics

00:20:00 - Reframing Negative Self-Talk in Teams

00:21:00 - Transforming Negative Team Dynamics

00:23:00 - Balancing Life Experiences

00:24:00 - Conclusion and More on Rhett Power

00:27:00 - Closing and Review Encouragement

Episode Resources: Connect with Rhett here for more information:  https://digitalneighbor.com/about/eric-ritter

Legacy Podcast: For more information about the Legacy Podcast and its co-hosts, visit businesslegacypodcast.com. Leave a Review: If you enjoyed the episode, leave a review and rating on your preferred podcast platform.

For more information: Visit businesslegacypodcast.com to access the shownotes and additional resources on the episode.

What happens when a seasoned corporate professional takes the leap into entrepreneurship, fueled by the inspirations of Gary Vaynerchuk and the timeless wisdom of Mr. Rogers? Join us for an insightful conversation with Eric Ritter, founder of Digital Neighbor, as he shares his journey from the structured confines of a corporate career to the dynamic realm of running his own agency. Eric opens up about the initial hurdles he encountered, highlighting how strategic experimentation and resourceful decision-making became his compass in navigating the entrepreneurial landscape. Gain a fresh perspective on the mindset shift needed to flourish as an entrepreneur, and learn how Eric managed to weave his passion for SEO and wine into a unique offering the SEO sommelier experience.

In a fascinating exploration of marketing's evolving landscape, we tackle the impact of AI on both marketing channels and the creative industries. From the enduring touch of direct mail to the artistry of handmade versus AI-generated animations, discover how businesses can adapt to these technological shifts. Eric's innovative SEO sommelier concept brings a refreshing twist, aiming to demystify the world of digital marketing much like a sommelier does with the complexities of wine. Uncover how "sip and searches" make SEO accessible and engaging, and rethink the focus from vanity metrics to tangible ROI in the age of AI-driven search behaviors. Join us for a conversation rich with insights and creative approaches to digital marketing.

Timestamps 00:00:00 - Introduction and Welcome to Business Legacy Podcast 00:00:37 - Eric Ritter's Transition from Corporate to Entrepreneurship 00:02:10 - The Influence of Gary Vaynerchuk and Mr. Rogers 00:03:45 - Initial Challenges of Starting Digital Neighbor 00:05:20 - Strategic Experimentation and Resource Management 00:06:55 - Mindset Shift Required for Entrepreneurial Success 00:09:24 - Exploration of Evolving Marketing Channels and AI 00:11:00 - Cost-Effectiveness and Impact of Direct Mail 00:12:30 - The Role of AI in Changing Search Behaviors 00:14:00 - Introduction to the Concept of the SEO Sommelier 00:15:45 - Combining SEO and Wine for Engaging Marketing 00:17:10 - Networking and Building Community Through Sip and Searches 00:18:50 - Strategic Adjustments and the Importance of ROI 00:20:30 - The Art and Science of Marketing Mastery 00:22:00 - Balancing Traditional and Digital Marketing Strategies 00:23:45 - Final Thoughts and Reflections on Entrepreneurship 00:25:15 - Closing Remarks and Where to Find More Information About Eric Ritter and Digital Neighbor

Episode Resources: Connect with Eric here for more information:  https://digitalneighbor.com/about/eric-ritter

Legacy Podcast: For more information about the Legacy Podcast and its co-hosts, visit businesslegacypodcast.com. Leave a Review: If you enjoyed the episode, leave a review and rating on your preferred podcast platform.

For more information: Visit businesslegacypodcast.com to access the shownotes and additional resources on the episode.

What if you could transform your business by embracing cutting-edge technology and innovation? Join us for an eye-opening conversation with Jay Kulkarni, CEO of Theorem, who shares his remarkable journey of adapting to the fast-paced world of digital innovation. With over two decades of experience, Jay provides a masterclass in future-proofing your business, diving into the pivotal role of automation and AI in redefining business models for long-term success. From the revolutionary solution Upward to the intricacies of video commerce, discover how technology can streamline operations and create lasting value.

Explore the profound impact of AI across industries as we unravel its efficiency in transforming sectors like pharma and media. Jay articulates the significance of identifying and alleviating friction points in advertising sales through technological advancements. But the conversation doesn't stop there. We also discuss the essential skills entrepreneurs need as their ventures grow, the strategic importance of investing in team development, and the art of risk management. Through stories of resilience during economic challenges, learn about the importance of playing the long game and nurturing internal talent to thrive in an ever-evolving market.

Timestamps 00:00:00 - Introduction and Welcome to Business Legacy Podcast  

00:00:04 - Conversation with Jay Kulkarni, CEO of Theorem  

00:00:20 - Jay's Two-Decade Career in the Digital Space  

00:01:00 - Importance of Adapting Business Models with Technological Change  

00:02:30 - Integration of Automation and AI in Business Operations  

00:04:03 - The Transformative Impact of AI in Various Industries  

00:05:00 - AI's Role in Revolutionizing Processes and Creating New Value  

00:06:30 - Discussion on Robotic Process Automation and Language Models  

00:07:45 - Applications of AI in Pharma and Biosciences  

00:09:00 - Projects Like Upward and Video Commerce Initiatives  

00:10:30 - Friction Points in Media Advertising Sales  

00:11:45 - Evolving Skills Needed for Entrepreneurs  

00:13:31 - Evolution and Adaptation Strategies for Long-Term Success  

00:14:45 - Emphasizing the Importance of Cross-Skilling and Up-Skilling  

00:16:00 - Reflections on Economic Hardships and Risk Management  

00:17:15 - Importance of Attitude and Soft Skills in Hiring  

00:18:30 - Fostering Resourcefulness in Teams  

00:19:45 - Navigating the Challenges of Legacy Business Owners  

00:21:00 - Investing in Teams and Creating New Career Opportunities  

00:22:15 - Tough Decisions During Economic Downturns  

00:23:30 - Leadership Style and Communication Strategies  

00:24:45 - Evolution from Web 1.0 to Web 3.0  

00:26:00 - The Legacy of Value Creation and Servant Leadership  

00:27:15 - Stories of Former Employees and Their Successes  

00:28:30 - Conclusion and Final Thoughts from Jay Kulkarni  

00:29:45 - Closing Remarks and Where to Find More Information About Theorem

Episode Resources: Connect with Jay here for more information: https://www.linkedin.com/in/jay-kulkarni-theorem/

Legacy Podcast: For more information about the Legacy Podcast and its co-hosts, visit businesslegacypodcast.com. Leave a Review: If you enjoyed the episode, leave a review and rating on your preferred podcast platform.

For more information: Visit businesslegacypodcast.com to access the shownotes and additional resources on the episode.

Can businesses truly stand out in the sea of AI-generated content flooding the digital world? With a promise to unveil innovative strategies, we engage with Jon Logan, the visionary founder of Greenlit Growth Strategies, to dissect the transformative power of online communities. By sharing unique tactics like reimagining traditional marketing methods with a modern flair such as using road signs for workshops we explore how companies can forge stronger connections with their audience amidst the overwhelming influx of digital noise. This episode offers a compelling examination of how industries can cross-pollinate ideas within these communities, helping businesses not just survive but thrive in a crowded marketplace.

Shifting gears, we delve into the practical applications of AI in content creation and the indispensable value of professional communities. What does it take to truly stand out in a world where Canva templates are ubiquitous? We break down the importance of moving beyond generic solutions by integrating AI into daily workflows, from idea generation to personal communication. Jon  and I unpack the concept of maker time versus manager time, advocating for structured schedules that amplify creative productivity. We also shine a light on the often-overlooked benefits of professional communities networking, shared learning, and camaraderie that become catalysts for personal growth and business success in this fast-paced digital era.

Timestamps 00:00:00 - Introduction and Welcome to the Business Legacy Podcast  

00:01:15 - Introducing Jon Logan, Founder of Greenlit Growth Strategies  

00:02:30 - The Future of Online Communities Amid AI Content Surge  

00:04:45 - Using Traditional Marketing Tactics with a Modern Twist  

00:06:10 - Challenges Faced by Business Owners in the Digital Era  

00:09:00 - Evolution of Content Creation Tools and AI Integration  

00:10:30 - The Role of AI in Idea Generation and Content Creation  

00:11:45 - Exploring Maker Time vs. Manager Time for Productivity  

00:13:15 - Networking and Support in Professional Communities  

00:14:45 - The Unconventional Marketing Success Stories  

00:17:00 - Leveraging Podcasting as a Strategic Business Tool  

00:18:30 - Building a Marketing Machine for Business Growth  

00:20:00 - Jon Logan’s Personal Success Stories in Marketing  

00:21:45 - Overcoming Marketing Challenges with Unique Approaches  

00:23:15 - Personal Satisfaction from Community Engagement  

00:24:45 - Final Thoughts on the Power of AI and Communities  

00:26:00 - Where to Find More About Jon Logan and Greenlit Growth Strategies  

00:27:00 - Closing Remarks and Invitation to Leave a Review

Episode Resources: Find out more about Jon at: https://greenlitgrowth.com/about-jon-logan And  https://greenlitgrowth.com/

Legacy Podcast: For more information about the Legacy Podcast and its co-hosts, visit businesslegacypodcast.com. Leave a Review: If you enjoyed the episode, leave a review and rating on your preferred podcast platform.

For more information: Visit businesslegacypodcast.com to access the shownotes and additional resources on the episode.

What if the uncertainty you're feeling about your career path is more common and more solvable than you think?

In this episode, Khushboo Sheikh tech leader and founder of Tech Exploration shares how community, storytelling, and strategic self-awareness can turn doubt into direction. Hear the real-life story of Subhan Ali’s pivot from a civil engineering PhD to leading AI product development at NVIDIA, and discover how to spot the untapped skills and passions that could fuel your own transition.

We dive deep into the unique challenges women face during major life changes like maternity leave, explore the underappreciated role of Technical Account Managers, and reveal how peer groups can offer clarity and confidence at every stage of your career. Whether you're debating a move into management or wondering what’s next, this episode offers tactical insights and inspiring reminders that you don’t have to navigate change alone.

Timestamps 00:00:00 - Introduction and Welcome to Business Legacy Podcast  

00:00:30 - Introduction of Khushboo Shaikh, Dynamic Technology Leader and Advocate for Women in Tech  

00:01:15 - Discussing the Inception and Mission of Tech Exploration  

00:02:30 - The Concept of Career Pivots and Leveraging Skills Across Roles  

00:03:45 - Highlighting Subhan Ali's Transition from Civil PhD to AI Product Lead at NVIDIA  

00:05:00 - Insights into Motivations, Challenges, and Transferable Skills in Career Pivots  

00:08:13 - Exploring Peer-to-Peer Groups and Their Role in Career Transitions  

00:09:00 - Understanding Diverse Career Roles Like Technical Account Managers  

00:10:00 - Balancing Career Transitions with Motherhood and Personal Challenges  

00:11:30 - Personal Anecdotes from Mothers in Tech on Career and Motherhood Balance  

00:12:45 - The Importance of Recognizing Core Competencies and Passions  

00:13:45 - Proactively Seeking Opportunities to Build Experience and Confidence  

00:15:00 - Conclusion and Where to Find More Information About Tech Exploration  

00:16:00 - Closing Remarks and Encouragement to Engage with the LinkedIn Community

Episode Resources: Connect with Khushbu here: https://www.linkedin.com/in/khushbushaikh/

Legacy Podcast: For more information about the Legacy Podcast and its co-hosts, visit businesslegacypodcast.com. Leave a Review: If you enjoyed the episode, leave a review and rating on your preferred podcast platform.

For more information: Visit businesslegacypodcast.com to access the shownotes and additional resources on the episode.

Can you imagine building a successful career while staying hidden in the shadows? Join us on the Business Legacy Podcast as we chat with Marsha Layton-Turner, the insightful founder of the Association of Ghostwriters. Marsha shares her unique journey into the world of ghostwriting, where the art of storytelling meets the necessity of anonymity. We uncover the mysterious concept of recognition estrangement and challenge the notion that ghostwriters must always long for the spotlight. Learn why a close-knit community and an abundance mindset are essential for these behind-the-scenes literary architects, and discover how they thrive by embracing collaboration over competition.

Peek into the future of ghostwriting as we tackle the delicate balance between maintaining anonymity and building a reputation. Marsha offers her thoughts on the impact of AI technology on the industry, cautioning against its potential pitfalls. She also reveals how human creativity remains irreplaceable in crafting unique, impactful narratives. With Marsha’s insights, understand the evolving techniques ghostwriters use to enhance their craft and manage multiple projects with confidence. Whether you're an aspiring writer or a seasoned professional, this episode is packed with invaluable advice and inspiration from the heart of the ghostwriting world.

Timestamps 00:00:00 - Introduction and Welcome to Business Legacy Podcast

00:00:09 - Introduction of Marsha Layton-Turner and Her Journey into Ghostwriting

00:01:30 - Founding the Association of Ghostwriters

00:03:15 - Recognition Estrangement in Ghostwriting

00:05:00 - The Importance of Community and Abundance Mindset in Ghostwriting

00:09:14 - Navigating Anonymity and Credibility in Ghostwriting

00:10:30 - Building Reputation in Ghostwriting Without Revealing Specific Works

00:11:45 - The Role of AI in Ghostwriting and Its Potential Downsides

00:15:23 - Evolution of Ghostwriting Techniques and the Impact of AI

00:17:00 - Balancing Efficiency and Craftsmanship in Ghostwriting

00:18:30 - Managing Multiple Projects and Learning from Peers

00:20:00 - Monthly "Office Hours" for Sharing Insights and Strategies

00:22:00 - Encouragement to Join the Association of Ghostwriters for Resources and Networking

00:23:45 - Conclusion and Final Thoughts from Marsha Layton-Turner

00:25:00 - Closing Remarks and Where to Find More Information About the Association of Ghostwriters

Episode Resources: Find out more about Marcia and the association of ghost writers:  https://associationofghostwriters.org/

Legacy Podcast: For more information about the Legacy Podcast and its co-hosts, visit businesslegacypodcast.com. Leave a Review: If you enjoyed the episode, leave a review and rating on your preferred podcast platform.

For more information: Visit businesslegacypodcast.com to access the shownotes and additional resources on the episode.