Business Life Hacks by JMarketing Influence Agency

In this episode, we will speak to Rob Broadhead from 2020 Fire Protection; a Sydney based organization that has risen to be very successful in its field. This will be an interesting case study of how you can transform a business that has low entry barriers to be highly competitive.

Interested in how the US military/government procures solutions from commercial companies?  Today's guest is one of my favorite people on the planet. David Rothzeid has worked both sides of the military technology acquisition fronts, and provides an incredible deep-dive into the process of selling to the government/military.

In this episode, we'll be diving into the world of business coaching through the eyes of Mike Irving, and we'll talk about what makes people exploit their abilities to reach success.

The B2B keyword strategy, keyword research, SEO research, and how to get the right people to your website. 

How you can stand out in your industry by making more sales and competing against your competitors without the need to immediately jump to discounting and getting into a price war.

Learn how to spend more time on the best quality leads who are your ideal clients and make more money while spending less time doing it. 

Three simple keyword research tools that you can use for SEO

Learn how to turn more of the visitors to your site in actual paying customers. Improve your conversion rate with five easy steps.

Learn how to focus your marketing spend in the areas that will yield the biggest results for your business. Josh and Dan tell us about the importance of thinking about your customers' needs and how to invest accordingly.

Most business owners miss out on more sales than they even realize, because the normal sales funnel model doesn't show how buyers actually behave. In this episode, Dan and Josh tell us about the how to use better models of the buyer decision process to maximize your sales numbers.

Read the Article:
https://www.thinkwithgoogle.com/intl/en-gb/navigating-purchase-behavior-and-decision-making/

Download the Full Report: https://www.thinkwithgoogle.com/_qs/documents/9998/Decoding_Decisions_The_Messy_Middle_of_Purchase_Behavior.pdf