Nowadays, social media advertising systems are so strong that you can choose who sees your adverts. Which social media channels do you want to concentrate your efforts on? Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat are the major social media sites mentioned above. There are also smaller and emerging sites like Tumblr, Tik Tok, and Anchor, as well as social messaging services like Messenger, WhatsApp, and WeChat. When you first start out, it's preferable to focus on a few platforms where you believe your target audience is present rather than being present on all of them.