In this episode of the Business Matters podcast Tim and Michael discuss the importance of preparation!

The first ever live interview for the Business Matters podcast with entrepreneur Mike Simone.

The Price/Value Relationship:  The hosts address why establishing the correct value of your product or service is so crucial to success; Tim shares a story of something he changing right now and the ups and downs of it, and what he has learned; Michael talks about the many things to consider and how to address changing Price and Value.

Social Capital:  a continued conversation about why establishing credibility through solid networking, storytelling and branding increases your odds of success.  Tim and Mike share stories and thoughts on why building your social capital through trustworthiness might be the most important thing you can focus on in your business.

Keys to Successful Networking:  Tim leads the discussion on why proper networking is so important to the success of your business. We establish what it really is what it isn’t; why taking a service-based approach over a results-based approach is better; and tips to do it right during your next networking interactions.

Distractions are inevitable. Tim and Michael discuss the issue, how to manage to eliminate them, and why being clear and self-aware in your leadership, management, and within your vision and story can keep them from hurting your bottom line.  Tim tells the listeners how to get an extra week off a year with nobody noticing!

Michael and Tim talk about why some customers are not right for your business, and they aren’t always right when things go wrong, but why listening to them and providing a timely response is a big key to success; and how rapid, emotion-based reactions can be bad for your business.

What’s Your Story? Tim and Michael discuss the importance of storytelling in your business:  from your personal story to that of your company, branding is everything.  Get tips on how to develop your personal and company story; Michael shares a story about wisdom from his first mentor.