Join MEF’s Director of Programmes James Williams from Cape Town in South Africa for the first ever MEF On Message podcast edition. James each week will be looking at a different angle of the world of Business Messaging and sets the scene here in his first one, talking about the great headroom for growth there is for Application-to-Person SMS but also potentially the most challenging type of SMS fraud there is today, the Artificial Inflation of Traffic (AIT). Each episode is just a handful of minutes and will get straight to the heart of all the key issues. Enjoy the show!