Today's guest is Aaron Bhawan, a digital native, marketing strategist and all-around great guy! We discuss marketing, the importance of being consumer-centric, brands making an impact, guilty pleasures and more. 

| 00:05:11 - Aaron's work experience

| Business Minds music by producer Nxble Bluez

This is a special episode as we feature a Casca Designs Inc. podcast I was on a few months ago called A Lot to Learn. Hosted by Braden Parker, we discussed the anti-racism movement, my experiences, difficult conversations with black children, how companies can make an impact, and so much more. Enjoy as we ask nuanced questions, laugh together, share stories and have a vulnerable and at times enlightening discussion. 

| Business Minds intro music by producer Nxble Bluez, A Lot to Learn intro music by: purple-planet.com

We welcome Caitlin Zannoni to the podcast!

Caitlin is the owner and operator of The Tampered Press Cafe and its "rambunctious little sister" Tipsy Tamper. Last year, we recorded this episode from her home in Toronto, Ontario. With over a decade of experience under her belt, she shares practical and valuable insights into running a local and community-focused small business. We discuss the realities of operating a brick and mortar shop, the challenges of hiring, and the importance of truly breaking down costs among other topics. If you're thinking of starting your own business or if you operate a brick and mortar business yourself, this is the episode for you. 

| Business Minds intro music by producer Nxble Bluez

We welcome Braden Parker to the podcast!

Braden is the co-founder and CEO of Casca. Based in Vancouver, Casca creates all-day performance footwear that’s made take you through your entire day seamlessly with custom-fit 3D printed insoles made do support each individual from the ground up. Braden and I discuss Casca's journey, the realities of fundraising, important tips on growth, early business challenges and much more.

| Business Minds intro music by producer Nxble Bluez

Welcome to the first episode of the Business Minds!

Our first guest is Kathryn Lang, she’s an intrepreneur, an eCommerce specialist, and has great insights about business as she’s worked with hundreds of brands and CPGs (consumer packaged goods). We discuss common mistakes by entrepreneurs, successful tactics DTC (direct to consumer) brands are using in the eCommerce space, advice that's worked for her personal and professional life, and more.  

So let’s get started. This is Business Minds episode #1 with Kathryn Lang.

| Business Minds intro music by producer Nxble Bluez

A quick explanation of what to expect with this podcast. 

Every episode, Mike Reid speaks with owners, growth strategists, business operators, and founders. All with the goal of helping folks learn from the stories, insights and experiences of some great people. That way as you go down your journey, you can avoid some common missteps, overcome challenges and make better decisions.

I hope you enjoy!