Business Minus The BS Episode #5: What is an ideal customer profile and how to create and use oneYou already know as a business owner that your main functions are marketing and sales. An ideal customer profile is a fantastic way of keeping your marketing on-message and directed towards the right people and increasing the effectiveness of your sales techniques.

Business minus the BS, the zero fluff business podcast is your source of straight-talking, instantly actionable, business tips and insights.

My Blog: https://mybizacademy.co.uk/ (https://mybizacademy.co.uk/)

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Business Minus The BS Episode #4: Interview - Manny WolfeJoin me as Manny Wolfe and I dive into what positioning really means, how to implement it, and why.

Manny is a real expert in the entrepreneurial space and it was an interesting and eye-opening discussion on the power of positioning.

Business minus the BS, the zero fluff business podcast is your source of straight-talking, instantly actionable, business tips and insights.

Find Manny Wolfe on Facebook: https://www.facebook.com/manny.wolfe1 (https://www.facebook.com/manny.wolfe1)

My Blog: https://mybizacademy.co.uk/ (https://mybizacademy.co.uk/)

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My Company Website: https://mikethebizguy.co.uk/ (https://mikethebizguy.co.uk/)

Business Minus The BS Episode #3: Storytelling simplified for entrepreneursAs an intelligent entrepreneur, I'm sure you already know that you need to be telling stories in your marketing and that you need to connect with people in their Hearts as well as in their minds.

Storytelling is not as difficult as it might seem. You don't have to be the next Stephen King to be able to tell stories in your marketing. There are three main components for a good creative non-fiction story, components which I am sharing in this episode of business minus the bs.

Business minus the BS, the zero fluff business podcast is your source of straight-talking, instantly actionable, business tips and insights.

My Blog: https://mybizacademy.co.uk/ (https://mybizacademy.co.uk/)

My Facebook: https://www.facebook.com/mikethebizguy (https://www.facebook.com/mikethebizguy)

My Instagram: https://www.instagram.com/mikethebizguy/ (https://www.instagram.com/mikethebizguy/)

My Company Website: https://mikethebizguy.co.uk/ (https://mikethebizguy.co.uk/)

Business Minus The BS Episode #2: Your positioning statement, what is it, why do you need it, and how to create it.A positioning statement is not some nonsense marketing trick employed to make you pay a marketer large sums of money, it is a very real and very useful thing to have. Understanding what a positioning statement is, why you need it, and how to create one will set you apart from 99% of your competition because they have just ignored the concept of a positioning statement. Your positioning statement creates differentiation between you and the crowd, it is how you stand out.

Business minus the BS, the zero fluff business podcast is your source of straight-talking, instantly actionable, business tips and insights.

My Blog: https://mybizacademy.co.uk/ (https://mybizacademy.co.uk/)

My Facebook: https://www.facebook.com/mikethebizguy (https://www.facebook.com/mikethebizguy)

My Instagram: https://www.instagram.com/mikethebizguy/ (https://www.instagram.com/mikethebizguy/)

My Company Website: https://mikethebizguy.co.uk/ (https://mikethebizguy.co.uk/)

Since you decided to start your business, you’ve probably heard a lot of talk from the marketing world, coaches, and gurus about defining your brand values.

Why do you even need to do that? Is it a virtue-signalling exercise? Or, is it genuinely worthwhile?

If it is worthwhile, how do you do it? Defining your brand values is not just some branding exercise for you to tick off and then forget about.