Business Newsletter Recap

Episode nineteen is all about AI, but I promise I won't sell you a course! On this episode, we cover:

• Why buyers don't care that your product is AI-enabled, from Wouter Teunissen's AskCMO newsletter
• A handy guide to pulling themes from your reviews from Eddie Schleyner's Very Good Copy newsletter
• Tips to get your LLM to give you more creative and specific results, from Ruben Hassid's Substack
• A framework to think about AI's effect on your career from Shaan Puri's One Minute Blog

Here are the links to the newsletters and people mentioned in the show:

Today's sponsor, Marketer Gems

Subscribe to the newsletter

Follow Tom Snyder on LinkedIn and Twitter

AskCMO newsletter sign-up

Wouter Teunissen Twitter profile

Very Good Copy newsletter sign-up

Eddie Schleyner LinkedIn profile

Ruben Hassid Substack newsletter sign-up

Ruben Hassid LinkedIn profile

One Minute Blog newsletter archive

Shaan Puri LinkedIn and Twitter

My First Million Podcast

Nathan Pohl LinkedIn

[email protected]

Buy Local MI, a small business directory I built!

On Business Newsletter Recap, digital marketer and business nerd Nathan Pohl breaks down the top editions of business newsletters in audio format, allowing you to catch up on curated reading on the go. Each episode boils down 15-20 editions into the top 2-3, so you can sort out the fluff and just get the very best. Think of this as your SportsCenter Top 10 highlight reel of business newsletters! Feedback is always appreciated.

Music by Dan Stapely

Hosted on Acast. See acast.com/privacy for more information.

Episode eighteen is all about marketing psychology! On this episode, we cover:

• Omission bias, and how you can flip it to your advantage as covered in Katelyn Bourgoin's Why We Buy newsletter
• The numerosity heuristic, as covered in the Psychology of Marketing newsletter
• And more principles of marketing psychology and how to put them to work for your business

Here are the links to the newsletters and people mentioned in the show:

Today's sponsor, Marketer Gems

Subscribe to the newsletter

Follow Tom Snyder on LinkedIn and Twitter

Why We Buy newsletter sign-up

Katelyn Bourgoin LinkedIn and Twitter profiles

Psychology of Marketing newsletter sign-up

Speaking of Me testimonial software

Nathan Pohl LinkedIn

[email protected]

Another project I'm working on if you live in Michigan

On Business Newsletter Recap, digital marketer and business nerd Nathan Pohl breaks down the top editions of business newsletters in audio format, allowing you to catch up on curated reading on the go. Each episode boils down 15-20 editions into the top 2-3, so you can sort out the fluff and just get the very best. Think of this as your SportsCenter Top 10 highlight reel of business newsletters! Feedback is always appreciated.

Music by Dan Stapely

Hosted on Acast. See acast.com/privacy for more information.

Episode seventeen is all about sales! On this episode, we cover:

• The high anchor, courtesy of Nic Conley in The Follow Up newsletter
• Two sentences that can help you get more information from prospects and close better without being pushy from Alex Hormozi in Money In Under a Minute
• Sales pipeline data based on meetings per week from Jesse Pujji and the Bootstrapped Giants newsletter

Here are the links to the newsletters and people mentioned in the show:

Today's sponsor, Marketer Gems

Subscribe to the newsletter

Follow Tom Snyder on LinkedIn and Twitter

The Follow Up newsletter sign-up

Nic Conley LinkedIn

Money In Under a Minute newsletter sign-up

Alex Hormozi LinkedIn

Bootstrapped Giants newsletter sign-up

Jesse Pujji LinkedIn and X profiles

Nathan Pohl LinkedIn

[email protected]

On Business Newsletter Recap, digital marketer and business nerd Nathan Pohl breaks down the top editions of business newsletters in audio format, allowing you to catch up on curated reading on the go. Each episode boils down 15-20 editions into the top 2-3, so you can sort out the fluff and just get the very best. Think of this as your SportsCenter Top 10 highlight reel of business newsletters! Feedback is always appreciated.

Music by Dan Stapely

Hosted on Acast. See acast.com/privacy for more information.

Episode sixteen is a new format featuring some of the top guerrilla marketing examples I have ever seen, inspired by a recent edition of Nick Huber's Sweaty Startup newsletter. We cover:

-Sidewalk hijacking

-Interactive product giveaways and promotions

-Advertising in urinals

-Paving roads to protect customer orders

Here are the links to the newsletters and people mentioned in the show:

Today's sponsor, Marketer Gems

Subscribe to the newsletter

Follow Tom Snyder on LinkedIn and Twitter

Full newsletter edition on marketing with no money

Sweaty Startup newsletter sign-up link

Nick Huber Twitter profile

Power washing logo into a sidewalk

Dopper frozen water bottles

Exploding Kittens vending machine

My First Million podcast interview with Elan Lee

Domino's Paving For Pizza campaign

Nathan Pohl LinkedIn

[email protected]

On Business Newsletter Recap, digital marketer and business nerd Nathan Pohl breaks down the top editions of business newsletters in audio format, allowing you to catch up on curated reading on the go. Each episode boils down 15-20 editions into the top 2-3 so you can sort out the fluff and just get the very best. Think of this as your Sportscenter Top 10 highlight reel of business newsletters! Feedback is always appreciated.

Music by Dan Stapely

Hosted on Acast. See acast.com/privacy for more information.

Episode fifteen brings you insights from 3 top business newsletters:

-Nick Huber shares guerrilla marketing examples that helped him grow his self-storage business in the Sweaty Startup newsletter.

-Tyler Denk explains why building a business in public is so effective in the Big Desk Energy newsletter.

-Nathan Baugh breaks down the hooks that Steve Jobs used to introduce the iPhone in the World Builders newsletter.

Here are the links to the newsletters and people mentioned in the show:

Today's sponsor, Marketer Gems

Subscribe to the newsletter

Follow Tom Snyder on LinkedIn and Twitter

Full newsletter edition on marketing with no money

Sweaty Startup newsletter sign-up link

Nick Huber Twitter profile

Sweaty Startup book

Big Desk Energy newsletter sign-up link

Tyler Denk Twitter and LinkedIn

Beehiiv website

World Builders newsletter sign-up link

Nathan Baugh Twitter and LinkedIn

Nathan Pohl LinkedIn

[email protected]

On Business Newsletter Recap, digital marketer and business nerd Nathan Pohl breaks down the top editions of business newsletters in audio format, allowing you to catch up on curated reading on the go. Each episode boils down 15-20 editions into the top 2-3 so you can sort out the fluff and just get the very best. Think of this as your Sportscenter Top 10 highlight reel of business newsletters! Feedback is always appreciated.

Music by Dan Stapely

Hosted on Acast. See acast.com/privacy for more information.

Episode fourteen brings you insights from 3 top business newsletters:

-Jesse Pujji lays out a great framework for working at different levels of a business in the Bootstrapped Giants newsletter.

-Tom Orbach corrects common thought leadership on color theory and what actually matters about colors in Tom's Marketing Ideas newsletter.

-Codie Sanchez shares a timeless quote from Jeff Bezos about building businesses or products in the Contrarian Thinking newsletter.

Here are the links to the newsletters and people mentioned in the show:

Today's sponsor, Marketer Gems

Subscribe to the newsletter

Follow Tom Snyder on LinkedIn and Twitter

Bootstrapped Giants newsletter sign-up

Jesse Pujji LinkedIn and X profiles

Tom's Marketing Ideas newsletter sign-up

Tom Orbach LinkedIn

Contrarian Thinking newsletter sign-up

Codie Sanchez LinkedIn and X profiles

Nathan Pohl LinkedIn

[email protected]

On Business Newsletter Recap, digital marketer and business nerd Nathan Pohl breaks down the top editions of business newsletters in audio format, allowing you to catch up on curated reading on the go. Each episode boils down 15-20 editions into the top 2-3 so you can sort out the fluff and just get the very best. Think of this as your Sportscenter Top 10 highlight reel of business newsletters! Feedback is always appreciated.

Music by Dan Stapely

Hosted on Acast. See acast.com/privacy for more information.

Episode thirteen brings you insights from 3 top business newsletters:

-Tom Snyder dives into the success of Dutch Bros. Coffee in the Marketer Gems newsletter.

-Shaan Puri teaches a timeless marketing lesson with Super Mario in his One Minute Blog newsletter.

-Kevin Indig shares the cautionary tale of Chegg in the Growth Memo newsletter.

Here are the links to the newsletters and people mentioned in the show:

Today's sponsor, Marketer Gems

Subscribe to the newsletter

Follow Tom Snyder on LinkedIn and Twitter

Marketertools.co

One Minute Blog newsletter sign-up

Shaan Puri LinkedIn and Twitter

My First Million Podcast

Growth Memo newsletter sign-up

Kevin Indig LinkedIn

Nathan Pohl LinkedIn

[email protected]

On Business Newsletter Recap, digital marketer and business nerd Nathan Pohl breaks down the top editions of business newsletters in audio format, allowing you to catch up on curated reading on the go. Each episode boils down 15-20 editions into the top 2-3 so you can sort out the fluff and just get the very best. Think of this as your Sportscenter Top 10 highlight reel of business newsletters! Feedback is always appreciated.

Music by Dan Stapely

Hosted on Acast. See acast.com/privacy for more information.

Episode twelve brings you insights from 3 top business newsletters:

-The Psychology of Marketing shares how you can capitalize on the illusion of control in their self-titled newsletter.

-Justin Gordon gives several examples of interview questions used by the top companies in the world in the Just Go Grind newsletter.

-The Exit Five team shares how Kandji's CMO keeps her company up to date in their self-titled newsletter.

Here are the links to the newsletters and people mentioned in the show:

Today's sponsor, Marketer Gems

Subscribe to the newsletter

Follow Tom Snyder on LinkedIn and Twitter

Psychology of Marketing newsletter sign-up

Just Go Grind newsletter sign-up

Just Go Grind Interview Question edition

Justin Gordon Twitter

Exit Five newsletter sign-up

Exit Five website and LinkedIn

Nathan Pohl LinkedIn

[email protected]

On Business Newsletter Recap, digital marketer and business nerd Nathan Pohl breaks down the top editions of business newsletters in audio format, allowing you to catch up on curated reading on the go. Each episode boils down 15-20 editions into the top 2-3 so you can sort out the fluff and just get the very best. Think of this as your Sportscenter Top 10 highlight reel of business newsletters! Feedback is always appreciated.

Hosted on Acast. See acast.com/privacy for more information.

Episode eleven brings you insights from 3 top business newsletters:

-Katelyn Bourgoin showcases several buyer psychology principles in a customer's sales journey in the Why We Buy newsletter.

-Wouter Teunissen interviews the CEO of Attention and shares their tips on generating referral customers in the AskCMO newsletter.

-Jason Feifer shares a personal story and accompanying framework on avoiding miscommunication in the One Thing Better newsletter.

Here are the links to the newsletters and people mentioned in the show:

Today's sponsor, Marketer Gems

Subscribe to the newsletter

Follow Tom Snyder on LinkedIn and Twitter

Why We Buy newsletter sign-up

Katelyn Bourgoin LinkedIn and Twitter profiles

AskCMO newsletter sign-up

Wouter Teunissen Twitter profile

One Thing Better newsletter sign-up

Jason Feifer website and LinkedIn

Nathan Pohl LinkedIn

[email protected]

On Business Newsletter Recap, digital marketer and business nerd Nathan Pohl breaks down the top editions of business newsletters in audio format, allowing you to catch up on curated reading on the go. Each episode boils down 15-20 editions into the top 2-3 so you can sort out the fluff and just get the very best. Think of this as your Sportscenter Top 10 highlight reel of business newsletters! Feedback is always appreciated.

Hosted on Acast. See acast.com/privacy for more information.

Episode ten brings you insights from 3 top business newsletters:

-Alex Hormozi teaches lessons on sales and guerilla marketing in the Mozi Minute newsletter.

-Neal O'Grady breaks down research-backed marketing tactics in the Growth newsletter by Demand Curve.

-Michael Girdley shares the advice he gives most often to entrepreneurs in the Small Business MBA newsletter.

Here are the links to the newsletters and people mentioned in the show:

Today's sponsor, Marketer Gems

Subscribe to the newsletter

Follow Tom Snyder on LinkedIn and Twitter

Mozi Minute newsletter sign-up

Alex Hormozi LinkedIn profile

Demand Curve Newsletter Signup

Science-backed marketing tactics newsletter edition, which includes links to each study

Demand Curve Website

Neal O'Grady LinkedIn

Small Business MBA newsletter signup

Michael Girdley Twitter

My First Million - Michael Girdley guest episode

Nathan Pohl LinkedIn

[email protected]

On Business Newsletter Recap, digital marketer and business nerd Nathan Pohl breaks down the top editions of business newsletters in audio format, allowing you to catch up on curated reading on the go. Each episode boils down 15-20 editions into the top 2-3 so you can sort out the fluff and just get the very best. Think of this as your Sportscenter Top 10 highlight reel of business newsletters! Feedback is always appreciated.

Hosted on Acast. See acast.com/privacy for more information.