In this episode, with special guest Sean Pate (Brand Marketing and Communications Officer at Zenni Optical), we discuss targeting the gaming audience with innovative products, partnering with influencers, teams, and leagues, building a marketing strategy when entering the gaming market for the first time, becoming an endemic brand, and so much more!

In this episode (296) of Office Hours, with our host William “The Professor” Collis, we discuss the upcoming Halo events calendar now that the Halo World Championship has concluded!

In the latest weekly news and podcast after-show (sponsored by YouGov), we discuss Sony reportedly trying to limit Call of Duty's presence on Game Pass, Xbox trying to make a mobile gaming storefront, Netflix opening a fifth game studio, Embracer Group giving an update on The Lord Of The Rings, Burberry teaming up with Minecraft, Steam breaking the record for concurrent players, and so much more!

In this episode, with special guest Martin Kim (Chief Revenue Officer of Gen.G Esports), we discuss Gen.G's approach to creating new partnerships, how esports companies are able to thrive, transitioning from traditional sports to esports, how working with Major League Baseball and the Dodgers prepared Martin for his current job, and so much more!

In this episode (293) of Office Hours, with our host William “The Professor” Collis, we discuss FIFA partnering with Roblox to launch the FIFA World experience on the children's gaming platform!

In the latest weekly news and podcast after-show (sponsored by YouGov), we discuss the ups and downs of Overwatch 2, FIFA expanding its presence into other platforms, Homa Games raising another $100 million, G4 TV being shutdown, Valve registering a trademark for a potentially new IP, and so much more!

In this episode, with our special guest Lachlan Power (YouTuber and the Founder of PWR), we discuss creating PWR, choosing the esports that his organization participates in, the evolution of the Fortnite esports scene, being a famous content creator, how PWR is different from every other gaming org, leveraging fame to create success in esports, and so much more!

In this episode (290) of Office Hours, with our host William “The Professor” Collis, we discuss how the EU, Japan, and South Korea have all taken steps to bring some rules and regulations to the metaverse!

In the latest weekly news and podcast after-show (sponsored by YouGov), we discuss Microsoft considering an investment in Zupee, Indian streamers dealing with pay cuts, Twitch responding to rev-share complaints, Milk claiming it's the official performance drink for gamers, Logitech teaming up with Herman Miller for a $1,000 gaming chair, and so much more!

In this episode, with our special guest Jeff Donnelley (CEO of MegaFans.com), we discuss the growth of mobile gaming, hosting esports tournaments, the growth of esports in different parts of the world, the business model around providing tools to game developers, extracting data from esports tournaments, and so much more!