Business Of Ministry Podcast

Josh Jurkovich and Julie Reisler discuss the importance of mindfulness and how coaching can teach you to be more in tune with your heart through techniques like being still and quiet.

Josh Jurkovich talks to Doug Greathouse, founder and CEO of the digital marketing agency SalesSite. Doug discusses the web design business that he and his best friend launched years ago. Doug had a background in computer information systems and his friend had limited experience in web design, but that didn’t stop them from as Doug says, just going for it. Doug was fully committed to learning this new trade and in every moment of free time he had, he took time to grow his knowledge base. Doug explains that creating great websites didn’t happen instantly. As with any new venture, dedication and hard work are important. He found out early on that his passion was not solely designing and developing websites, but helping entrepreneurs meet their goals. The web design business became a springboard for Doug’s interest in marketing, and today digital marketing. Doug now runs a successful digital marketing agency called SalesSite where he and his team help entrepreneurs ramp up their revenue and free up their time.

Josh Jurkovich talks to Stephen Waldo, the founder of Husband Help Haven, a place for men going through marriage crisis. Stephen is a marriage mentor and author who specializes in helping men in the midst of a marriage separation. Stephen Waldo shares his story of seeing his parents go through a divorce and deciding he would never let that happen to his future marriage. Deciding to drop out of college and pursue his freelance writing full time, Stephen created the Husband Help Haven website where he wrote articles tailored to men going through separation. After a year of research, writing and sharing the articles on his website, men began reaching out to Stephen for advice in their failing marriages, even asking if he had a book. Stephen noticed that there were very few products for men going through a separation and what was available wasn’t done well. Stephen decided that if he was really going to help these men, he would need to create his own product. After seeing a pattern in the types of questions he was receiving, Stephen decided to compile all the questions and answers and write his first book. From the outset, Stephen was always up front with men, reminding them that he wasn’t a marriage therapist and that his book did not guarantee their marriage would be saved. His honesty and openness helped him gain trust with men who also appreciated his approachability. Stephen later went on to create a more in-depth course called Peace & Control which he released in 2020. While using his course, men are invited to weekly Q&A calls on Zoom and they are given access to a private Facebook group. Stephen sees men forming a brotherhood where they support one another as they wade through the waters of separation hoping to get to the other side. Stephen’s mission is: He wants to see every man in every marriage step up. He wants to see every husband take his role as leader seriously. Most of all, he wants every married man to be one thing: Happy. When men come to Husband Help Haven, Stephen helps them take their focus off trying to control things that are outside of their control and says that if you cannot control the one thing that you’re guaranteed to have control over, which is yourself, you’re not going to get anywhere. Josh hopes Stephen’s story inspires listeners to create their own product, business or ministry which in turn can affect the lives of many people.

Josh Jurkovich talks to Zachary Lee, an entrepreneur and business owner who specializes in pre-marital couple counseling. Zachary has worked on bringing the company that he had founded with his father — LifeWorks — to a digital audience. He talks about the importance that his parents’ long and loving marriage has had for his upbringing and line of work. Gordon Lee, his father, is the founder of LifeWorks, an ordained pastor, and a certified mediator and licensed counselor. Zachary talks about how their platform pre-marital guidance grew out of their joint enthusiasm for marriage enrichment and providing counseling to couples experiencing discord. He mentioned how developing a relationship with pastors and churches has helped grow his business. Jurkovich talks to Zachary about his wide range of digital products, and the process of creating and marketing them. They discuss how LifeWorks and similar platforms are designed to facilitate the development of deep, intimate relations between couples who are struggling to do so on their own. For this reason, Zachary and his company have developed a Playbook of premarital questions and surveys, along with other helpful products. Josh provides Zachary with advice on using modern marketing practices to make sure that his products are more approachable to a wider audience. They discuss how the hardest part of any product-oriented business is creating and filling a specific niche like premarital counseling. Zachary and Josh talk about the two main things that Josh believes Zachary’s company should work on; their messaging and their front-end development. Jurkovich explains how approachable a landing page must be to facilitate sales, and how he believes that Zachary creates an immense amount of value with his online programs at low prices. Josh gives Zachary some guidance on the concept of value ladders and sales funnels; talking to him about ways to create a customer’s journey with a detailed product development strategy that keeps people interested. In the end, Zachary shares his experience regarding creativity, and the need to be consistent while working on creative endeavors. Also, he says that working with professionals in fields where your own skills are lacking is crucial. “This took me a long time to figure out,” he says. “Hire a coach if you need one.”

Josh Jurkovich meets Christopher Friend, a Navy veteran, Harvard Alumnus and Career Entrepreneur, and the founder of Growth Through Love, his business consultancy. Growth Through Love teaches how to leverage the power of love to improve your business, build customer and staff loyalty and achieve growth. Since early childhood, Friend has been a keen businessman. Inspired by his father’s one piece of advice – buy low, sell high – he started selling 25C sodas to construction workers for $1 and never looked back. He still recommends an approach that builds immediate returns into long-term goals, rather than wasting cash on marketing and branding tools when you haven’t yet made a dollar profit. Friend explains how years of mentoring CEOs and small business founders led him to develop his easily understood “operating system” for making a business work. Although he is not himself a minister, nor a founder of an explicitly Christian business, Friend believes that Christ’s exhortation to love others can be imported into the commercial environment. When you prioritize creating a product or service that customers love, and build a team that love their work, profit follows. His model is a built on a simple “money tree” approach with six branches labelled customer, product, sales, partnerships, marketing, and branding. You consume the “low hanging fruit” first by creating a product which customers love, then selling it to them directly. Once established, you grow your team and build partnerships which are aligned with your goals (not competitors). Finally, you use clever marketing and branding to scale up and diversify. These six activities become pillars upon which you build your business. Unlike business gurus who focus on one or two key strategies, like devising a killer YouTube video campaign, Friend stresses the importance of a more holistic approach. By focusing on the customer experience, you can leverage loyalty to quickly build success. In a three-stage process, Friend’s consultancy teaches entrepreneurs how to drive love into the heart of their customers, their employees and even their sales prospects. Friend also stresses the importance of unity and sharing, rather than competition and division.

Josh Jurkovich talks to Myron Golden, a dynamic Bible teacher with immense business experience. Myron has been serving the Lord from a young age, but apart from his work in the ministry he has also managed to achieve great success as a business consultant, marketing expert, and financial literacy trainer. He has authored a variety of books on finance and business — most notably “From The Trash Man To The Cash Man” detailing his journey from poverty to wealth.

Myron discusses his thoughts on why attaining wealth is not satanic or evil. According to his interpretation of scripture, money is inherently good. God has put gold, the initial standard of wealth, into Eden during Genesis for a reason — and He has been guiding us towards personal enrichment ever since putting wealth on Earth for God’s people. Golden provides useful advice on upscaling a business; he believes that people do not earn too little, but rather that they simply earn too slowly. His methods, gleamed from the Bible, show his students how to achieve staggering revenues in short amounts of time — up to a million dollars of revenue in a single business day.

He explains that yielding to the Kingdom of God allows anyone to attain the peace and blessings which result in riches. According to Myron, this is evident from the immense wealth attained by the world’s wisest and richest ruler — King Solomon. By ensuring that his kingdom was God’s Kingdom, Solomon created a business model successfully emulated by Myron Golden: obtaining wisdom and knowledge, and sharing it with other people in exchange for money. Myron explains that King Solomon created one of the first subscription-based seminars on the planet.

Over the course of this interview, Josh and Myron discuss the skills entrepreneurs need to possess in order to upscale their earnings. Myron believes that these skills are learning, fast implementing, and most importantly — selling. He explains that “selling is uncovering the value of what you have to offer so well that people are happy to exchange the money they have in their pocket for the value you've revealed.”

Josh Jurkovich talks to Nick Cavuoto, the founder of marketing agency Tenure Brands. He’s a speaker, entrepreneurial mentor, and social media expert who specializes in personal branding, deep coaching, and transformational leadership.

Cavuoto shares his story of transformation and perseverance. Growing up in a family of entrepreneurs, he talks about his father’s faith and how it influenced his path. After over a decade of dealing drugs, his father attended a revival that changed his life. Since then, Cavuoto’s father has dedicated over 40 years of his life to ministry and service.

At 20, Cavuoto found himself back at his family home after failing college twice and spending his time abusing alcohol and drugs. With the support of his family and a volunteering opportunity uploading podcasts for a church, he found his calling to serve others. Over the years, he moved up to executive assistant and later to head of campus ministry, building the church from 1,000 to 10,000 people. Eventually, he decided to use all that he had learned to move on in the startup world and set up his own business, Tenure Brands. It’s a marketing agency that believes that people, not companies, are the world’s most powerful brands. This refreshing approach has created Nick into one of the most sought-after consultants and mentors for top experts thought leaders and influencers. He’s worked with brands like Microsoft, Pandora, and Paychex, and business experts like Todd Herman, Scott Oldford, and Mike Kim.

In this interview, Josh and Cavuoto talk about transition as a skill. In times of change and uncertainty, the first step is to decide to follow through with that change. Only then can we move on to serve the purpose God gave us. To do this, the explains the importance of letting go of other people’s opinions and our own fear of not being good enough. Cavuoto explains this fear is very common among entrepreneurs regardless of their success and achievements. Once our life stops being a performance to gain acceptance, love, or safety, we can stop judging ourselves and be free to apply new principles into our lives.

Josh Jurkovich talks to Chris Caldwell, a success and mindset coach and founder of the coaching company Live Your Ten, where he shares his knowledge of personal transformation with individuals, business owners and sales teams.

Caldwell started out working long hours as a high school teacher, coach and retreat leader. While he found satisfaction in helping and guiding his students, he was burned out and felt there were other ways to challenge himself and help others around him. In this episode, he shares invaluable insights about his process to transition from his previous career to a mindset coach and business owner, leveraging his calling to help others to transform their work into a fulfilling, balanced career.

Jurkovich and Caldwell explore how to identify the fears and limiting beliefs that hold people back and keep them in unfulfilling lives and careers—from the fear of being unworthy to disappointing others. Furthermore, they go into the ways our childhood competitiveness set us up for unhappiness by giving us a rigid black-and-white view of our own achievements, and explore the way the ego can lead people to self-sabotage.

The fears and limiting beliefs are not obvious at first and until they create an unsustainable situation. So, Caldwell argues introspection is key to bring those subconscious obstacles to the surface as the first step to address them. Like all transition periods, this is a difficult stage where the person needs to ask difficult questions and accept the fact that something is missing and that we may be trapped in a life we chose years or even decades ago.

In the end, Jurkovich and Caldwell conclude that we don’t have to tie ourselves to the plans and goals we had at previous stages in our lives. From this examination of our goals, values and ideals come an awareness that lets us break free from old patterns and start our journey to live a more authentic life that resonates with the person we want to become.

Josh Jurkovich talks to Jess Bousa, CEO of JB Financial Services and CEO of Exponential Media. Bousa shares his remarkable journey of transformation from teenage drug addict living on the streets of Newark, New Jersey to pastor of a growing ministry with five locations, CEO of a financial service company and marketing consultant. In his interview, Josh learns how Bousa treated his ministry like a business and how he took lessons from his ministry into the marketplace.

When Bousa was sixteen he was a promising BMX-rider but felt unfulfilled by the successes he was experiencing in the sport. His dissatisfaction led him towards drugs, alcohol, homelessness, and petty crime. He overdosed, attempted suicide and was arrested multiple times for selling drugs. He even spent time living on the streets in Newark, as a crack-addicted teen without purpose.

After his final arrest on February 10th 2002, Bousa’s father negotiated that he be released from a four year jail sentence into a Christian rehab program in Syracuse, NY, called Teen Challenge. The program was demanding and at first Bousa rebelled, since he “wasn’t looking for God.”

But after struggling to graduate the first part of the course, Bousa found his direction in its second phase, held in the North East and nicknamed “God’s Mountain”. He found himself newly-enthused and determined to find his calling.

After Teen Challenge, Bousa went into overdrive, studying at Valley Forge and Harvard Divinity School, where he took his master’s degree, and learning four biblical languages including Greek and Aramaic. Bousa decided his purpose was to minister to those far from God and set up his first church in an unprepossessing side street, quickly growing the ministry to five locations, multiple daily services, and up to 200 baptisms annually.

Bousa goes on to discuss his early adoption of social media and digital technology before describing his 2018 transition into the financial sector, where he found his transformative experiences and skill-base surprisingly applicable.

About Jess Bousa Having been a teen addict and petty criminal, Pastor Jess Bousa graduated from a transformative Christian rehab program to study theology and biblical languages at Valley Forge, Harvard Divinity School and Gordon-Conwell Theological Seminary.

He founded his own ministry in Maryland, which soon swelled to five locations and over 1000 congregants. In 2017 Bousa took his passion for entrepreneurship and social media savvy and founded full-service marketing agency Exponential Media. Bousa then started a financial services company, JB Financial Group, where he consults as a financial advisor.

Josh Jurkovich talks to Jess Bousa, CEO of JB Financial Services and CEO of Exponential Media. Bousa shares his remarkable journey of transformation from teenage drug addict living on the streets of Newark, New Jersey to pastor of a growing ministry with five locations, CEO of a financial service company and marketing consultant. In his interview, Josh learns how Bousa treated his ministry like a business and how he took lessons from his ministry into the marketplace.\u000aWhen Bousa was sixteen he was a promising BMX-rider but felt unfulfilled by the successes he was experiencing in the sport. His dissatisfaction led him towards drugs, alcohol, homelessness, and petty crime. He overdosed, attempted suicide and was arrested multiple times for selling drugs. He even spent time living on the streets in Newark, as a crack-addicted teen without purpose. \u000aAfter his final arrest on February 10th 2002, Bousa\u2019s father negotiated that he be released from a four year jail sentence into a Christian rehab program in Syracuse, NY, called Teen Challenge. The program was demanding and at first Bousa rebelled, since he \u201cwasn\u2019t looking for God.\u201d But after struggling to graduate the first part of the course, Bousa found his direction in its second phase, held in the North East and nicknamed \u201cGod\u2019s Mountain\u201d. He found himself newly-enthused and determined to find his calling.\u000aAfter Teen Challenge, Bousa went into overdrive, studying at Valley Forge and Harvard Divinity School, where he took his master\u2019s degree, and learning four biblical languages including Greek and Aramaic. Bousa decided his purpose was to minister to those far from God and set up his first church in an unprepossessing side street, quickly growing the ministry to five locations, multiple daily services, and up to 200 baptisms annually.\u000aBousa goes on to discuss his early adoption of social media and digital technology before describing his 2018 transition into the financial sector, where he found his transformative experiences and skill-base surprisingly applicable.\u000aAbout Jess Bousa\u000aHaving been a teen addict and petty criminal, Pastor Jess Bousa graduated from a transformative Christian rehab program to study theology and biblical languages at Valley Forge, Harvard Divinity School and Gordon-Conwell Theological Seminary. He founded his own ministry in Maryland, which soon swelled to five locations and over 1000 congregants. In 2017 Bousa took his passion for entrepreneurship and social media savvy and founded full-service marketing agency Exponential Media. Bousa then started a financial services company, JB Financial Group, where he consults as a financial advisor.\u000a"]" data-sheets-userformat="[null,null,4671,{"1":0},[null,2,14281427],{"1":[{"1":2,"2":0,"5":[null,2,16777215]},[null,0,0,3],[null,1,0,null,1]]},{"1":[{"1":2,"2":0,"5":[null,2,16777215]},[null,0,0,3],[null,1,0,null,1]]},{"1":[{"1":2,"2":0,"5":[null,2,16777215]},[null,0,0,3],[null,1,0,null,1]]},{"1":[{"1":2,"2":0,"5":[null,2,16777215]},[null,0,0,3],[null,1,0,null,1]]},null,null,null,0,null,null,"Nunito"]">