Business Of Motorsport Powered by Vaucher Analytics

Welcome to the first episode of Return On Racing, the podcast that cuts through the noise and digs into the business of motorsport.

I’m your host, David Vaucher: consultant, strategist, and the mind behind Vaucher Analytics.

In this kickoff episode, I lay out what this show is really about:

Not lap times. Not driver drama. Not memes.

We’re here to talk about what keeps teams alive, sponsors invested, and manufacturers racing: money and strategy.

 And more specifically: how motorsport programs can be run like high-performance businesses, not financial sinkholes.

You’ll hear why most race teams are leaving money on the table, why sponsorship doesn’t work the way you think it does, and why the best marketing play isn’t always the loudest one.

Contact the show: [email protected]

To contact the Business Of Motorsport podcast, please send an email to [email protected].