#523 In this episode of the podcast, we learn from photographers Shane Wilkie, Rachael Boer, Connor Walberg, Sandra Coan, and Brian Leahy. They share their experiences on overcoming imposter syndrome, the importance of SEO in growing your photography business, and the value of persistence and community support.

THE BIG IDEAS

• Overcoming Imposter Syndrome: Authenticity and self-belief are at the heart of successful photography. Sandra Coan and Rachael Boer emphasize the importance of confidence and the value of seeking mentorship.
• The Power of Networking: Brian Leahy's journey demonstrates that meaningful relationships with clients and vendors often matter more than technical skills. Networking can open doors to opportunities you wouldn't have otherwise.
• SEO for Photographers: Connor Walberg explains the critical role of effective SEO strategies, including the use of Google My Business and authentic content, to help your work get discovered online.
• Persistence Pays Off: Both Shane Wilkie and Sandra Coan highlight persistence as key to overcoming early struggles. Continuous learning and adapting are crucial for long-term success in the photography business.

PHOTOGRAPHY ACTION PLAN

1. Upgrade Your Online Presence: Set up or optimize your Google My Business profile. Ensure you are using keywords and locality to improve your search rankings.
2. Build Your Network: Dedicate time each week to network with other photographers, vendors, and clients. Attend industry events or join local photography groups to expand your contacts.
3. Seek Constructive Feedback: Find a mentor or join a critique group to get valuable feedback on your work. Constructive criticism will help you grow and refine your skills.
4. Focus on Authentic Content: Create blog posts or social media content that authentically documents your experiences and learnings. Genuine storytelling resonates more with your audience.
5. Invest in Continuing Education: Take a comprehensive online course or attend a workshop to sharpen your technical skills and business acumen. Immediate skills application can rapidly improve your confidence and capabilities.

RESOURCES:
Visit Shane Wilkie's Website - https://www.shanewilkie.com/
Visit Rachael Boer's Website - http://rachaelboer.com/
Visit Connor Walberg's Website - https://connorwalberg.com/
Visit Sandra Coan's Website - https://sandracoanstudios.com/
Visit Brian Leahy's Website - https://www.brianleahyphoto.com/

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Thanks for listening & keep shooting!