Business of PR

Where’s my money? Unfortunately, it’s a question a lot of us have had to ask. In this series we explore options, and experiences, in pursuit of recovering monies owed for work conducted. For many it can feel like a hopeless situation and a confusing process to navigate in a way that minimizes risk for business and brand. This episode takes us into the world of business collections, in a riveting conversation with Dean Kaplan, President of The Kaplan Group.

Where’s my money? Unfortunately, it’s a question a lot of us have had to ask. In this series we explore options, and experiences, in pursuit of recovering monies owed for work conducted. For many it can feel like a hopeless situation and a confusing process to navigate in a way that minimizes risk for business and brand. This episode features three professionals who all had to engage recovery resources and tactics in handling clients who refused to pay up. They each share their experiences, they steps they took, outcomes, and advice for others looking for insight into handling similar situations.

Where’s my money? Unfortunately, it’s a question that a lot of us have had to ask. In this series we explore options, and experiences, in pursuit of recovering monies owed for work conducted. For many it can feel like a hopeless situation and a confusing process to navigate in a way that minimizes risk for business and brand. This episode takes us into the legal world of debt recovery and discusses when and how to engage with legal, optional avenues, and the emotional impact and resources involved, and how to best equipped.

The Sales-PR relationship is one that is radically under-utilized within companies with one of the biggest hurdles is that sales (and BD, account management) simply don’t know what kind of information is helpful, how to go about sharing it, and the ways it can be used to help them. In this episode, host Nicole Jordan provides 13 specific ways sales can engage with PR, the types of insights PR/Comms looks for, and why PR wants to know. This episode will help any sales person help their PR team to help them capture leads and meet goals. This show also speaks to PR and Comms who may not have had experience working sales, typically when working at an agency or consultant and provides tips on how to get a good process started and how to integrate that information to ongoing strategies.

Bad clients. We've all been there. How do you spot troublesome clients in advance and how to navigate if good clients turn bad? In this Radix Rountable episode, host Nicole Jordan is joined by three PR pros (Kat Eller Murray, ROAM Communications; John McCartney, Jmac PR; Jamie Brown, Direct Public Relations) from the Radix Collective independent PR network who share personal stories, common red flags to look out for, how they've handled ending a bad client situation, and elements of what makes a good client.

In this episode, host Nicole Jordan re-caps some hard fought lessons from nine years of running her own business. Tapping advice she’s given others, and to herself, she walks through key takeaways that include: Knowing what you want; Valuing your time; Building network and community; Not operating from a place of fear, and other tips that have been useful to Nicole and others she has counseled over the years.

This Rise of Independent PR episode takes a look at the reasons behind the boom in freelance PR (and other associated trade specialities), what it means, what to know if jumping in, and the implications moving forward given the rise in remote work acceptance from businesses. Hear from host, Nicole Jordan, and guest, Andrea Holland, founder of DialedPR.com and RemotePRJobs.com as they share insights of personal experience and learned advice.

In-person events are crucial to the normal order of business, especially for the Communications engine supporting a range of business goals. Covid threw a wrench in to everyone's plans and the pivot to virtual, after a bumpy start, has revealed promising upsides and a market poised for tremendous growth. In this episode we learn from Taylor Belshause, managing director at CredPR, a communications agency dedicated to the events space, for an inside look at what happened, how companies adjusted, and what it means for MarComm strategies-at-large moving forward.