Business of Scleral Lenses

Business of Scleral Lenses

By Elise Kramer, OD, FAAO and Jon Andresen, MBA, PhDBusiness
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Business of Scleral Lenses episodes

  • Episode 9- Finding and Hiring an Associate Doctor

    In this installment of the podcast Drs. Elise Kramer and Jon Andresen discuss associate doctors. We describe our history with associates and what we look for in a potential colleague. How best to hire and and compensate associates is discussed as well as how we integrate them into our practices. 

    43 min
  • Episode 8- Meetings and Conferences and 2022 GSLS Meeting Recap

    In this episode Drs. Kramer and Andresen discuss meetings and conferences, in general, with a particular focus on the Global Specialty Lens Symposium (GSLS) that took place in January of this year in Las Vegas. We discuss the contact lens and cornea related education available at the various meetings and conferences and highlight the importance of these events especially for networking with likeminded colleagues. 

    35 min
  • Episode 6: Private Equity, Consolidation, and Exiting

    In this episode Drs. Andresen and Kramer talk with Dr. Brian Chou of San Diego, CA about private equity, consolidation, and exiting in private optometric practice. Dr. Chou shares his firsthand knowledge of the process and gives excellent advice for those considering deals in that space. In addition, Dr. Chou discusses his current specialty lens contact lens practice and touches upon the consolidation potential of specialty practices. 

    47 min
  • Episode 4: Marketing & Advertising to Current Patients

    In this episode Dr. Kramer and Jon discuss how we connect with current patients to both retain them and maximize spend. That last bit sounds mercenary but really we are looking to provide the best care possible and in a fee for service environment that means more revenue, which is not a bad thing. We define marketing as the background work and strategy that enables and directs advertising, or the actions and spend that is required to effectively target our patients. Hope y'all enjoy and find something useful. 

    48 min
  • Episode 3: Capital Expenses in a Specialty Lens Practice

    In this episode Dr. Elise Kramer and I discuss capital expenses in the setting of a specialty lens practice. The concept of capital expenses is introduced and the manner in which they are accounted for is described. Then we discuss in detail the pros and cons of instrumentation for specialty contact lens practices and offer some practical buying advice. 

    43 min
  • Episode 1: Introduction to the podcast and interview with Dr. Stephanie Woo

    In this inaugural episode of the Business of Scleral Lenses podcast we meet our hosts Dr. Elise Kramer and Dr. Jon Andresen, discuss the purpose of the podcast, and finally interview the Business of Scleral Lenses Facebook page and all around wunderkind Dr. Stephanie Woo.  We take a deep dive into what drives Dr. Woo and we know that you will enjoy learning about her life and raison d'être. 

    1 hr 1 min

About Business of Scleral Lenses

From the publisher's feed

Welcome to the Business of Scleral Lenses podcast, the only podcast dedicated to those in the business of medical and specialty contact lenses. Your hosts for this podcast are Dr Elise Kramer of…