ESPN senior F1 writer Nate Saunders joins Vincenzo and Lali for a candid look at the sport from inside the paddock. They dig into the 2026 regulation backlash, Stefano Domenicali's denial in recent interviews, and why the drivers' reaction worries Nate more than the cars. He explains the Verstappen press conference ejection, what really happens at a race weekend, and the NASCAR parallel that should scare Liberty Media. Plus season predictions on Russell, Antonelli, and Ferrari. Nate is the author of Forza Ferrari and Lando Norris: Road to World Champion.

Alpine just sold its F1 title sponsorship to Gucci for a reported $150 million across three seasons. From 2027, the team will race as the Gucci Racing Alpine Formula One Team in Gucci's colors, ending BWT's five-year pink era.

Vincenzo and Lali break down what the deal actually buys: the Briatore and de Meo reunion that made it happen, why Kering's first F1 title partnership lands now with Alpine sitting fifth in the constructors, what 24 races a year as a Gucci runway means for the brand, and whether Alpine is quietly trading on-track ambition for lifestyle leverage.

Discussed in this micro episode:

• The Briatore, de Meo, and Bellettini negotiation
• Gucci Racing as a platform with its own logo and roadmap, well past a sticker on a sidepod
• F1's luxury build-up: Gucci on Alpine, Louis Vuitton on the trophy
• Alpine's valuation curve and the private equity interest circling Enstone
• Capsule collection potential at every Grand Prix
• Whether the Mercedes power unit and a P5 start change the read on this deal

Hosted by Vincenzo Landino and Lali Michelsen.

Robert Jakobi grew up with Ayrton Senna at the dinner table. His father ran IMG Europe and later left to manage Senna directly, so before Robert was ten, he'd met Senna, Alain Prost, Nick Faldo, Bernhard Langer, and Björn Borg. Senna also saw the Michael Schumacher poster on his wall and got annoyed about it.

Robert went on to build a career in consumer brands across the UK, scaling Itsu Grocery and selling Metcalfe's Skinny to Kettle Chips in 2016. During COVID, he pivoted back into the world he'd always been adjacent to, moved to Miami, co-founded E1's Team Miami with Marc Anthony, and in December 2025 launched Hyton — the brand partnership and experience holding company now advising the Concours Club, Fontainebleau Miami, Fontainebleau Vegas, Uncharted, and Sunshine Coffee.

Recorded at the Concours Club on May 1, the 32nd anniversary of Senna's death. In this conversation, Robert reveals for the first time that the Ayrton Senna Forever exhibition is coming to the United States this November, taking over the casino floor at Fontainebleau Las Vegas during F1 week. The family has agreed. The deal is done. He's hoping to bring 20,000 people through the doors.

We get into all of it: the Schumacher poster Senna spotted, why Robert won't take outside investors at Hyton, why Miami has become F1's commercial Super Bowl, why "luxury" as a word has been gutted, and what a money-can't-buy experience actually looks like in 2026.

Topics covered:

• Senna at the family dinner table, and the day Robert's father lost his closest friend

• The Schumacher poster story

• Selling Metcalfe's Skinny to Kettle Chips and why he won't repeat that playbook with Hyton

• Why does Hyton have zero outside investors?

• Co-founding E1's Team Miami with Marc Anthony

• The Senna Forever exhibition is coming to Fontainebleau Vegas in November

• Why the Miami GP is now Robert's commercial Super Bowl

• What "money can't buy" experience actually means

• The Concours Club, Fontainebleau Miami and Vegas, Uncharted, and Sunshine Coffee

• How designer Cain came up with the name Hyton

Connect with Robert and Hyton:
Website: hyton.com
Instagram: @hytonholdco
Email: [email protected]

Magnus Walker — the Urban Outlaw — just auctioned off 18 of his most iconic Porsches through RM Sotheby's. No reserve. No hesitation. And within days of the cars leaving his warehouse, he felt something he hadn't felt in years.

This conversation is about what led to that moment. The years of accumulating, the slow recognition that he'd stopped driving most of them, and the quiet watch experiment he ran before committing to anything. But more than the auction, this is a conversation about a man who has reinvented himself completely, multiple times, and what he's learned from each one.

Magnus arrived in LA at 19 on a Trailways bus with two O-levels. He built Serious Clothing from a Venice Boardwalk table into a seven-figure brand, dressed Madonna and Alice Cooper, then walked away when the joy ran out. The 2012 Urban Outlaw documentary changed his life publicly. We talk about what it cost him privately.

He also gets into why he's never built a car for a client, his involvement with the TWR Supercat project, why stories and miles matter more to him than showroom condition, and the one Porsche he just bought that he's never owned before.

Forty years in LA. Three complete reinventions. One throughline.

00:00 – The week after the auction 02:00 – Rebirth, identity, and 40 years in LA 03:30 – Arriving at 19 with almost nothing 07:30 – The psychology of collecting 11:30 – The watch test that told him he was ready 13:00 – Closing Serious Clothing and what opened because of it 15:00 – Why he never turned the hobby into a business 25:30 – Imperfection as a philosophy 26:30 – The 911 market and the Urban Outlaw effect 28:00 – How the film got made and how Nike found it before release 30:30 – Raindance, Piccadilly Circus, and the moment things shifted 34:00 – Why his story connects beyond the Porsche world 35:45 – The private cost of going viral 43:00 – Why high-mileage cars interest him more than low-mileage trophies 44:30 – The best driving roads in LA 47:30 – The TWR Supercat project 51:45 – 928 vs. 944 53:20 – One final piece of advice

Jamey is one of the most recognized photographers in global motorsport, 68 tracks deep, with clients across F1, IMSA, WEC, and IndyCar. What most fans don't know is that a significant part of his work has nothing to do with the shots that end up on your phone wallpaper. Tire photography. Technical documentation. Competitive intelligence. Teams spend hundreds of thousands of dollars on it, it lives inside the budget cap, and it has directly shaped race outcomes. Red Bull pioneered it. Every team followed. Every team but one.

We also go back to the beginning: growing up in Charlotte, finding Formula One on a satellite dish in 1998, becoming a licensed steeplechase jockey with 11 wins in 55 races, and picking up a camera in the jocks' room because nobody turns away a guy in a flak vest and riding boots. He learned by doing, built a following by refusing to let bad takes go unanswered, and somewhere along the way became the person Conor Daly and Colton Herta both feel comfortable teasing to his face.

The conversation also gets into the structural gap in women's motorsport that the F1 Academy doesn't address, what Lewis Hamilton's paddock behavior costs the media that covers him, and why IMSA remains Jamey's favorite series to shoot.

Topics covered:

• Steeplechase racing, what it takes, and why he walked away when he did
• Teaching yourself photography at horse tracks in full jockey kit
• The spy photography economy inside professional motorsport
• How a tire photographer contributed to Hülkenberg's Silverstone podium
• The one F1 team that still doesn't use tire photography
• Why the F1 Academy ladder has a physics problem, not just a pipeline problem
• Engaging trolls as a brand strategy (it works)
• Monaco, IMSA, Jordan Taylor, and what Lewis Hamilton does with his hand in the paddock

Follow Jamey Price: Instagram: @jameypricephoto Wednesday Wallpaper: jameyprice.com

Business of Speed: Newsletter + more at bizofspeed.com

Justin Bell is a world championship-winning driver, the son of five-time Le Mans winner Derek Bell, a motorsport broadcaster, and someone who will tell you exactly what he thinks whether you ask or not. That combination made this one of the most honest conversations we've had on Business of Speed.

We go deep on what it's really like to be a second-generation driver — not the PR version, the actual version. Justin talks about discovering racing at the Formula Ford Festival as a teenager, getting humbled by Mika Häkkinen in his 25th race, and the gap between raw speed and the mental infrastructure to maximize it. He draws a direct line from his own career to Lando Norris and explains why both of them could have become "almost men" without the right support.

Justin reveals for the first time that a heart attack at 44 played a role in his transition from driving to broadcasting. He explains his philosophy of live TV: that you should be on the verge of getting fired every broadcast, and why modern motorsport commentary has lost its edge. He also breaks down how he pitched his show at the Wynn, why fashion became a strategic brand decision, and the story about a 10-million-follower creator who couldn't sell tires versus a 30K account that moved real product.

If you care about motorsport, personal brand, and what it actually takes to build a second career after the helmet comes off, this one's for you

Tom Blomqvist has won the Rolex 24 at Daytona twice, claimed the IMSA DPI championship, and raced in DTM, Formula E, and IndyCar. He also broke Lewis Hamilton's record as the youngest Formula Renault UK champion. In this conversation with Lali Michelsen, he tells the full story for the first time in one sitting.

Tom grew up between England, Sweden, and New Zealand as the son of World Rally Champion Stig Blomqvist. He talks about what his father actually taught him (it wasn't driving technique), how a surprise birthday party in Indonesia rescued his entire career, and why a single crash in IndyCar became the most embarrassing moment of his professional life.

He also explains why New Zealand keeps producing world-class drivers from a talent pool of 20 kids, what Balance of Performance actually does to manufacturer competition in IMSA, and why grassroots racing costs have gone from expensive to genuinely absurd.

Plus: the motorsport marketplace he's building, breaking a rib playing golf, and why Max Verstappen is the most naturally gifted driver he's ever raced against.

0:00 Growing Up the Son of a Rally Legend
4:07 Two Schools of Racing Dads
7:06 Why New Zealand Produces So Many Elite Drivers
9:23 From Karting to Formula Renault: Breaking Hamilton's Record
16:21 The Brutal Economics of Junior Racing
21:51 A Birthday Party That Changed Everything
28:47 DTM, Formula E, and the IndyCar Reckoning
37:15 IMSA, Meyer Shank Racing, and Two Rolex 24 Wins
41:26 Balance of Performance: The Real Story
45:37 Life Beyond Racing: Investing, Golf, and a New Venture
51:46 Favorite Track and the Most Talented Driver He's Faced

In this episode, Vincenzo and Lali sit down with the founder of The Paddock Journal, the Substack-turned-physical-magazine bringing fashion, culture, and editorial storytelling to the world of F1. Esmé breaks down how she went from pitching a Laura Winter feature to major publications (and getting rejected) to launching her own brand that had Alpine Stars knocking on her door within months.

We get into all of it: why physical media is making a comeback in a short-form video world, how the F1 industry itself is paying attention to what she's building, the moment at the Dutch Grand Prix where she realized she had a real business, and why she thinks "imposter syndrome" needs to be deleted from our vocabulary entirely.

Plus, Esmé reveals her biggest move yet: The Paddock Journal Atelier, a fashion showroom and shopping experience launching at the Monaco and Silverstone Grand Prix this year.

Whether you're building a media brand, trying to break into motorsport, or just want proof that asking for what you want actually works, this one's for you.

Connect with Esmé and The Paddock Journal: Website: thepaddockjournal.com Instagram: @thepaddockjournal

Shami Kalra had $10 left in his bank account, no food in the house, and a wife who told him she'd had enough. That Friday night, he designed two watches in Photoshop. By Thursday, he'd taken his first $1,000. Within 30 days, $50,000. He didn't even have a product yet.

That was the birth of Omologato — the motorsport watch brand built by a fan who couldn't afford a hamburger at Silverstone, let alone the $7,000 watches roped off behind VIP barriers.

In this episode, Shami tells us the full story: 20 years working for people he hated, the moment his wife forced a change, launching on Shopify with no money, and how a cold introduction to Chip Ganassi at Le Mans turned into a phone call, a partnership, and a spot on the podium when Alex Palou won the Indianapolis 500.

We get into:

• Why he flew to the south of France for a 2.5-hour meeting instead of doing a Zoom call
• The swimming pool watch dial born from COVID isolation and what it taught him about hope and belonging
• Supporting drivers from age 9 who are now knocking on the door of Formula 1
• The FIA blocking him on social media for advocating for a disabled marshal at Le Mans
• Meeting Mario Andretti behind the bins at a race and Tony Kanaan at Thermal
• His dream of owning an IndyCar team — and how close it came to being a 2025 reality
• Why kindness is not a weakness, toxic people are insecure, and karma always collects

Shami also shares stories about Juan Pablo Montoya, Roger Penske, Scott Dixon (who lives a mile away), Tom Kristensen, Luke Browning, and why the greatest people in racing are the ones who stand up when you walk over to say hello.

Marshall Pruett spent nearly two decades as a crew member and race engineer before walking into a media center in 2005 with no credentials and total imposter syndrome. Twenty years later, he's the most trusted voice in IndyCar and IMSA journalism, and in this episode he explains exactly how that happens and why most people in this space never figure it out.