At the heart of all your marketing content is a business one-liner that explains simply how you help your target clients. This is something that should be on all your marketing communication and is something you repeat all the time. You want it to be repeatable and so clear that even a child would get it without having to think about it.

This seems pretty simple on the face of it, but so many businesses get this wrong.

This episode goes over some bad examples of business one-liners and how to make them sound better. 

I also go over the 3 components of a strong business one liner  and a formula for writing your own.

 

Get your Content Ideas Kit here   For more training on digital marketing, at a deeper and more interactive level, join me in Sparks of Marketing Facebook group.  I go live every Thursday at 10:30AM CT, training you on a new digital marketing topic.   Follow me on Instagram and LinkedIn   About Wendy:

I help service providers stand out by telling their story on websites, emails and social media. When it comes to marketing, the greatest waste is an idea that fails to connect to its audience – not because it wasn’t a good idea but because it wasn’t packaged as a great story.

My goal is to help you tell your story so that you can reach your business goals. I've worked in marketing communications for nearly 20 years and experienced firsthand the rapid pace of change in this space. I launched Sparkr Marketing to help you stay ahead in this age of information overload. I'll help you filter through the countless marketing tactics to find the right ones to reach your target market. Most importantly, I help your business stay true to your story. Schedule a free consultation with us here