“Moving to that failure point and then optimizing that “Fail into a win” is such a shift for business owners that I think that's the one thing I would say, move to failure, move to contact, get that friction point out of the way, and then learn from it and optimize what you're doing to create that win for yourself.” – Zack Knight

In today’s episode, Zack Knight is joined by a panel of experts who are here to discuss and learn the tactics to understand the common frustrations in small business ownership, develop vulnerability and willingness to learn, and recognize yourself as an entrepreneur or small business owner. Get tips on failure as a learning experience and useful resources to find your voice and claim independence. Tune in now as we explore self-mastery and true leadership with industry experts!

[00:01 - 01:32] Opening Segment

• If you have a platform and you want to create content that DELIVERS, go over to knightly.productions!
• Head over to myvoicechallenge.com to register for a free podcasting workshop! 

[01:33 - 03:00] Exploring Different Avenues To Create Value In Business

• Building community between summits with Shop Talks and events
• Focus on foundational pieces of business as a business consultant
• The common frustrations for small business owners include lack of control, never having enough profit, and feeling like nothing is working
• The six keys to success:
• Vision
• People
• Information
• Issues
• Processes
• Traction

[03:01 - 18:15] How To Get Started On Your Business Plan

• Real estate professionals don’t always see themselves as small business owners
• Discussing core values and 10-year target, which is a goal that keeps entrepreneurs driving forward
• Positioning yourself to get in front of the right people
• The need to hit a certain level of profit and revenue in 10 years to be acquired or step out
• Numbers are important as they don’t lie

[18:16 - 33:15] Empowering To Move To Failure And Optimize For Success

• Shifting the dynamic from a 10-year goal to a 5x or 10x
• Creating freedom of movement to be able to do pieces of things
• Creating recurring revenue for your retirement plan
• The four parts of marketing strategy:
• Target market
• Uniqueness
• Proven process
• Guarantee

[33:15 – 41:34] Building Trust And Differentiating Yourself

• Differentiate yourself from the competition and artificial intelligence
• Personalize your marketing strategy to highlight your mission, vision, and target
• Put plans on paper for accountability and creative freedom
• Start with a long-term goal and break it down into micro pieces that are more attainable in the present
• Surround yourself with like-minded individuals and a supportive community of small businesses

[41:35 – 50:38] Closing Segment

• Closing words and reminders
• Zack advises listeners to create their own karma and the results they are getting
• Head over to myvoicechallenge.com to find out how you can discover your voice, claim your independence, and build that thriving business that you've always wanted!

Key Quote:

“Most of the lessons learned are not in our successes. Most of the wins we get are not from an original win.” – Zack Knight

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If you want to learn how to build a better business, check out my website at Beatacticalleader.com. You can connect with us on LinkedIn, Instagram, or join Our BATL Space and become part of the community.