Companies like Apple, Salesforce and BigMike's Blends all have this one thing in common that makes them successful: They all use a similar business strategy. This strategy is so impactful that it will completely change the way you develop and market your product. You will become a better salesperson because you will believe in your product and the good it can do for your customers.

On this week's episode of Business Outlaws, co-hosts Chris "Bulldog" Collins and BigMike tell you how companies are using consumption strategies to design, develop and market products to customers. Consumption strategies work, whether you're selling computer hardware, food or even cannabis.

Customers often "don't realize all the things you could do with your products," explains BigMike. "People actually want information and it might be exactly what they're looking for, so you should give [them] the different ways your product can be used, and show it.

"You can't make it up — it has to be useful to your client," BigMike continues. "What you're giving in return has to be worth more than the money they're paying for it." After you learn how to implement a consumption strategy and build your business around it, selling your product will become second nature because you know your product is giving customers exactly what they want.

Learn how to model your product using a consumption strategy by listening to this week's episode of Business Outlaws. After you learn how to use this strategy, we want to hear your product pitches by tagging @BusinessOutlaws. Listen until the end and don't forget to visit BusinessOutlaws.com for more wisdom on perfecting the art of the sale.

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You're sitting in an important business meeting and sense that you're losing your boss's attention. What can you do to get it back and never let it go? On this week's episode of Business Edibles, BigMike shows Chris "Bulldog" Collins the secret to keeping people captivated and enthralled. "But before we tell you, there's another thing that's really, really important. And that is, once you learn this skill, it holds people's attention on the subconscious level."

After you discover BigMike's surprisingly simple trick for capturing people's attention, head on over to BusinessOutlaws.com for behind-the-scenes footage, plus follow @BusinessOutlaws for more entrepreneurial insights.

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What business advice would you give your 24-year-old self if you could go back in time?

"Invest in yourself," declares BigMike on this episode of Business Outlaws alongside Chris "Bulldog" Collins.

The Outlaws agree — you're going to fail if you rely on investors to fund your business ventures. It's not uncommon for folks that are young or new to business to rely on others for success instead of themselves. "The first thing you need to do," advises BigMike, "is believe in yourself and sell yourself." Only then can you begin to build your brand.

When he first started growing weed, BigMike didn't have money, didn't look for it, and says he didn't need it. Instead, he relied on himself and the strength of his product. Most people are looking for a lottery ticket to get their business off the ground, but skills and capital will come later. You need to have the mindset of Cortés: Burn the ships, no retreat.

Meanwhile, Chris takes us back to his early days, when he sold his car and asked his mom for a loan to get his businesses off the ground. "I didn't know what I needed to know," he recalls. Investing in yourself, full-tilt, is the only way. You need to be prepared to burn everything to make it. "If you aren't willing to do that, you probably aren't going to be successful," adds BigMike.

Learn more about what you don't know about business by checking BusinessOutlaws.com. Invest in yourself by following @BusinessOutlaws so you're never again swayed by the empty promises of investment "sugar daddies."

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If you're an Outlaw, you're self-made. You might take calculated risks or you may swing for the fences, but at the end of the day, you ALWAYS bet on yourself. BigMike and Chris break down the importance of this fundamental principle of entrepreneurship in this week's Business Edible.

Receive more business wisdom by following @BusinessOutlaws. If you hunger for a larger bite of the Outlaws, explore full episodes by visiting BusinessOutlaws.com

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In Part 2 of Business Outlaws five-part series, "The Recipe to Freedom: Running a Lucrative Online Business," BigMike and Chris "Bulldog" Collins discuss how to create a business that won't just make you money, but will also give you financial freedom.

No matter what field you're in, you've got competition. The more you develop your niche, the less competition you'll have. And the less competition you have, the more money you can charge for your product — because people will be willing to pay more for it. "The niche keeps you from competing on price," Chris explains.

"People were willing to pay more specifically for things that grew cannabis," BigMike recalls as he tells his story of "niching down" from lawn care to formulating products specific for cultivating cannabis. He knew he wouldn't get rich competing with all the other nutrients on the shelf at Home Depot, so he opted out of that crowded space and marketed Advanced Nutrients directly to gardeners who were willing to pay more to get a product made for the high-value plants they grow.

If you want to get rich, you can't settle for being just one of your prospective buyers' options. You have to be their only option, and you do that by creating a niche in your market.

Just like last episode, there's homework that goes with this one. And just like last time, there are awesome prizes in store for a select few. Listen now to find out how you can get yourself in the running for one of those top prizes.

When you're finished listening, head to BusinessOutlaws.com to see behind-the-scenes footage and more exclusive content from the episode recording. For even more awesome Business Outlaws content, follow @BusinessOutlaws now.

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The story you play in your mind is the movie you're writing for your life. Is your story a hero's journey or a tragic comedy? There's an old quote attributed to Henry Ford that goes "Whether you think you can, or you think you can't--you're right." BigMike and Chris dive into the science behind this foreshadowing in this week's Business Edible. After listening to the ep, visit BusinessOutlaws.com to get exclusive content and behind-the-scenes footage. Plus, don't forget to follow @BusinessOutlaws to access exclusive, never before seen content.

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In part one of Business Outlaws' five-part series, "The Recipe to Freedom: Running a Lucrative Online Business," BigMike and Chris "Bulldog" Collins discuss how to make a six-figure salary while working from the beach of your choice.

You've been teased with this well-worn carrot before, but it's different this time. Instead of recycling clichés on how having the right mindset will lead you to running a multimillion dollar empire from the comfort of a beach chair, we're going to help shed some light on what's hidden in the darkest recesses of your mind. Through a seven-question personal exercise, we'll force you to look at the things that drive you and deal with them head-on. This exercise is the path to that beach.

Download the exercise at BusinessOutlaws.com now.

"Most people, in their lives, never do an exercise like this," BigMike says as he and host Jayme Foxx work through the seven increasingly provocative questions. By the time they're finished with the exercise, neither has dry eyes. They look beyond the pursuit of money and control to explore the motivations that led them to the lifestyles they've chosen.If you're ready to start building the lifestyle you want, you have to be as honest with yourself as they were with themselves.

The honesty doesn't end with the exercise. There's still one more question to answer — and it's a big one. How you answer it will tell you whether or not you're cut out to be an entrepreneur.

After you've listened to the episode and you have a deeper understanding of why you're chasing the goals you are, check out BusinessOutlaws.com for behind-the-scenes footage and other exclusive content from this episode. We'll also tell you how to win exclusive Business Outlaws swag through Instagram, so if you're not already following @BusinessOutlaws on social media, do it now.

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One huge obstacle that most entrepreneurs face at the start of their careers: Support, or lack thereof. Whether it's support from family or a partner, BigMike and Chris give you the one single tip that will help clear up any doubts you have about who your support system is, no matter their intentions. After listening to the ep, visit BusinessOutlaws.com to get exclusive content and behind-the-scenes footage. Plus, don't forget to follow @BusinessOutlaws to access exclusive, never before seen content.

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Go deeper into the human psyche to explore the mechanisms we can all use for evil — and for good.

There's more to say about the veil of consciousness than we can fit into one episode of Business Outlaws, so here's Part 2 of BigMike and Chris "Bulldog" Collins' discussion with world-renowned author and screenwriter James Bonnet. On Part 1, the trio covered such topics as ascending through the veil of consciousness and how the hero's journey is a blueprint that will help you understand every experience you face.

"Most people don't realize, we all have a dark side," says BigMike. "You should tap into your dark side and understand it," he continues, explaining that your brain contains the same mechanisms that drove Hitler to commit some of the worst atrocities of the 20th century. Though most of us never act on it, we all have the capacity for evil. However, most of us don't ever realize that capacity because we aren't above the veil. Once you're above the veil, intent is what separates good people from bad people. How do you intend to leave your mark on the world?

Before you can answer that question, you have to get yourself above the veil. And it takes work. Hard work. Bonnet can explain the steps you need to take, but only you can do this kind of work for yourself. Learn how to do this by listening to Part 2 of our Business Outlaws interview with James Bonnet.

After you're finished, visit BusinessOutlaws.com to see exclusive content from the studio like behind-the-scenes footage from this episode. For even more exclusive, behind-the-scenes content, follow @BusinessOutlaws.

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How much pain are you willing to endure to overcome the obstacles in your business and in your life? Chris and BigMike break down a secret all high performing business moguls follow. After listening to the ep, visit BusinessOutlaws.com to get exclusive content and behind-the-scenes footage. Plus, don't forget to follow @BusinessOutlaws to access even more awesome content.

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