Are you letting things happen TO you, or are YOU making things happen?

In this episode, Rick sits down with Steve Wheeler, Executive Director of Roundtables at Remodelers Advantage, to discuss the critical mindset shifts that separate struggling remodeling businesses from thriving ones.

Steve shares insights from working with hundreds of remodeling business owners across North America, revealing how the most successful companies approach challenges, sales, and company culture differently—even in the same market conditions.

What You'll Learn:

• The difference between fixed mindset and growth mindset in remodeling
• Why some remodelers thrive while others struggle in identical markets
• How to transition from working IN your business to working ON your business
• Sales strategies that work in today's challenging market
• The 3-step framework for building company culture: Define It, Model It, Embed It
• Why repeat and referral business alone isn't enough
• How to qualify leads properly and stop wasting time

About Steve Wheeler:After 12 years owning a residential remodeling firm in Delaware, Steve now helps remodeling business owners improve processes and increase profit as Executive Director of Roundtables at Remodelers Advantage. He's also co-host of The Why We Build podcast and a frequent speaker at IBS, NARI, NAHB, and NKBA events.

Key Quote:"The culture of any organization is shaped by the worst behavior that you allow." - Steve Wheeler

Resources Mentioned:

• Book: "Mindset" by Carol Dweck
• Remodelers Advantage: remodelersadvantage.com
• Remodelers Summit: September 17-19, 2025 in Denver, CO
• Take the Path to Success assessment at remodelersadvantage.com

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#Remodeling #BusinessMindset #CompanyCulture #HomeImprovement #ConstructionBusiness #Leadership