The idea of writing a business plan fills some entrepreneurs with dread, some with excitement, and some with dogged determination. Depending on who you talk to, a business plan could be a 120 page graduate thesis or a single page outline. But the purpose of a business plan goes beyond gaining start up funding. The purpose of a business plan is to help you make decisions. Which, of course, means you need one and need to keep it updated. 

 

Michelle and JoyGenea talk about the uses for a business plan - the things that make the time and energy actually worth spending. Not to mention how you can prioritize, organize, and think about this living document for your business.