Join us as we take a look at pricing, price and value, with some bonus point hints and tips for startups

The structure of a marketing plan, with a working example case study. Need help with your marketing plan? [email protected]

Marketing and marketing decisions, segmentation, targeting and positioning

Join us as we explore the customer for the startup and small business - how to define them, segment, target and position to them

Join us as we explore the customer pain point and how to find out what it is

Join us as we look at the fundamentals of marketing - the focus on the customer

In episode 23 of your weekly 15 business insight podcast brought to you by Bonus Point Academy, we take a look a the real 'new normal' and give some mindfulness tips

The top ten business programmes on TV

In this episode, we take a look at work stress and what to do about it and how to manage it

Join us as we take a look at the Marketing Plan, via core values, objectives, the market, what is being marketed and the fit of marketing