GDMS Marketing Podcast

Business Rebranding with Mike Devito

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In the 37th episode of the GDMS Podcast, we sat down with one of the owners and trainers of Crossfit Delco, Mike Devito, to discuss business rebranding, social listening, building a Crossfit Community, and the importance of customer feedback.

We also discuss the following:

  • Jeopardy using Social Listening to make Levar Burton a host
  • Whether or not Jeopardy sabotaged Levar Burton by putting him on during the week of the Olympics
  • The importance of engaging Google review
  • A marketing minute with Matt on User Generated Content

    • Get your free SEO Check and Website Audit by clicking here.

    WHAT IS BUSINESS REBRANDING?
    BUSINESS REBRANDING DEFINITION

    Rebranding is when a previously owned business or current business changes or updates its current branding.

    Business Rebranding is performed to change the corporate image of an organization. Business Rebranding is a strategy of giving a new name, symbol, color scheme, feel, or design for an already recognized brand.

    The idea behind business rebranding is to create a differentiated brand from its competitors in the market by presenting a new unique, updated, and refreshed brand.

    PROACTIVE REBRANDING VS. REACTIVE REBRANDING

    There are two main reasons a company will go through a rebranding.  The business is either doing a proactive rebranding or a reactive rebranding.

    Here is an infograph to help you understand the difference between the two: CLICK HERE TO VIEW 

    Our interview this week was with Mike Devito, one of the owners and trainers at CrossFit Delco.  In the interview, we discussed the following:

    • We ask Mike how he ended up in Delaware County after growing up on the Jersey Shore?
    • When did Mike discover that he had a passion for training people?
    • Mike describes what CrossFit is and how he got involved in CrossFit.
    • There is a great sense of community in CrossFit gyms.  Mike describes the community and how that culture is formed.
    • How did Mike become one of the owners of CrossFit Delco?
    • What led Mike and the other owner to rebrand the gym to CrossFit Delco?
    • People from Delaware County take great pride in being from “Delco”. Mike describes how that factored into the name change.
    • Where did Mike get the inspiration for the look and feel of CrossFit Delco?
    • Mike describes the types of challenges he faced with rebranding Crossfit Delco.

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