GDMS Marketing Podcast

By Grassroots Digital Marketing Studio

The GDMS Marketing Podcast provides digital marketing tips and strategies for businesses that are currently going through digital transformations.

It consists of 4 segments:

- Intro

- Glorious Marke... more

5

1010 ratings

Download on the App Store

Download on the App Store

Get it on Google Play

FAQs about GDMS Marketing Podcast:

How many episodes does GDMS Marketing Podcast have?

The podcast currently has 66 episodes available.

GDMS Marketing Podcast episodes:

April 27, 2022Season 2 Episode 1 - Law Firm Marketing with Allyson McAndrews
In the 44th episode of the GDMS Marketing Podcast, we discuss Law Firm Marketing with Allyson McAndrews, M.Ed., Director of Marketing at McAndrews, Mehalick, Connolly, Hulse, and Ryan P.C.
In this episode, we discuss:
✅ Challenges and Opportunities with Law Firm Marketing
✅ Using relationships to Build Brand Awareness
✅ How to create Content for the right audience
We also discuss the following:
Covert Brand Marketing on Social Media with SunnyD

How a TikTok viral video can create brand awareness

How to create brand opportunities with user-generated content
WHAT IS LAW FIRM MARKETING?
LAW FIRM MARKETING DEFINITION
Law firm marketing is the use of multiple digital and physical strategies to attract new potential clients to your law firm.
Law firm marketing is regulated by state court and bar association rules.
Marketers need to be aware of these rules and regulations or run the risk of getting in trouble with the law.
Digital Marketing Strategies Include:
Search Engine Optimization (SEO)

Social Media - Blog Posts

Videos

Digital Ads

Target Ads
Traditional Strategies Include:
Print Ads

Conferences

TV Commercials

Bill Boards

Educational Content
A healthy modern marketing plan will include a healthy mixture of both traditional and digital strategies.
How heavily a company leans into traditional or digital strategies depends on its budget constraints.
IN-DEPTH INTERVIEW WITH ALLYSON MCANDREWS, M.ED., DIRECTOR OF MARKETING AT MCANDREWS, MEHALICK, CONNOLLY, HULSE, AND RYAN P.C.ON LAW FIRM MARKETING
LAW FIRM MARKETING FOR YOUR FIRM
Our interview this week was Allyson McAndrews, Director of Marketing at MMCHR Law Firm. In the interview, we discussed the Law Firm Marketing and marketing using social media along with:
Allyson discusses what she was doing before she started at McAndrews, Mehalick, Connolly, Hulse, and Ryan P.C.

Allyson describes her role at McAndrews, Mehalick, Connolly, Hulse, and Ryan P.C.

She discusses the challenges with doing marketing for a law firm

Allyson discusses the rules and regulations around Law Firm Marketing

Allyson discusses her audience and how she determines the effectiveness of her marketing efforts

She discusses what social media channels she finds most effective

Allyson writes a ton of articles, posts, and newsletters. She gives advice to people that struggle with writing winning content

Allyson discusses the key to making content emotionally resonate with potential clients

She discusses how she gauges success and the data she interprets to determine that success

Ally’s discusses his favorite A list horror film (good quality horror film) and D list horror film (Terribly made horror film, but you are going to watch it either way)

Ally’s tells us his favorite sports moment www.grassrootsdigitalstudio.com
...more
1h 2min
December 22, 2021Media Buying with Rich Kagan
In the 43rd episode of the GDMS Marketing Podcast, we discuss Media Buying with the Owner of lastminutemediadeals.com, Rich Kagan.
In this episode we discuss:
What is Media Buying
How to choose the right channel for your media
How analytics has affected Media Buying
We also discuss the following:
Why Peloton’s stock plummeted when Mr. Big died on the new Sex in the City spinoff show, “And Just Like That”

Peloton’s excellent Social Media Crisis plan and response

The importance of having a social media crisis plan in place

A marketing minute with Matt on Elf and the Meta Verse
Get your free SEO Check and Website Audit by clicking here.
WHAT IS MEDIA BUYING?
MEDIA BUYING DEFINITION
Media buying is the process of purchasing media space on different types of mediums including radio, TV, and even digital spaces such as podcasts in a marketing effort.
Successful media buying involves using analytics to identify and purchase the right ad space on the right channels.
Analytics are used to identify the right media channel for the target audience at the best possible time slot, for the cheapest cost.
Both traditional and digital marketers find media buying relevant. Here are a few examples of marketing channels:
Traditional ChannelsTelevision
Radio
Print
Digital Channels

Websites
Social Media
Streaming
If done correctly, media buyers will get their customers maximum exposure among their target market for the least amount of money spent.
IN-DEPTH INTERVIEW WITH RICH KAGAN OF LASTMINUTEMEDIADEALS.COM ON MEDIA BUYING
MEDIA BUYING FOR YOUR BUSINESS
Our interview this week was Rich Kagan, Owner of LastMinuteMediaDeals.com. In the interview, we discussed the process of data interpretation along with:
Rich tells us how he got started in Media Buying and Advertising

At one time Rich created the Howard Stern Ad Network, Rich tells us a little more about that experience

Rich describes to our audience what goes into Media Buying

Rich goes in-depth on how to identify your target audience?

He discusses the modern challenges Media Purchasers and Advertisers go through today

Rich talks about what advertising channels do he finds to be the most effective?He also talks about how much that changes based on the product or service

Rich discusses how Last Minute Media Deals help with those challenges

Rich describes how his company uses Data and Analytics to help with media buying

Rich discusses what else goes into your purchasing process and decision-making

Rich describes a media buying campaign that stood out as particularly effective

Rich discusses his favorite A list horror film (good quality horror film) and D list horror film (Terribly made horror film, but you are going to watch it either way)

Rich tells us his favorite sports moment
www.Grassrootsdigitalstudio.com
...more
48min
December 20, 2021 Marketing Minute with Matt - Elf and the Meta Verse
✅ Check out today's marketing minute on how to create a new brand strategy.
For more #digitalmarketingtips check out the #GDMSPodcast. https://cstu.io/6e5d79
🕛 #MarketingMinuteswithMatt #DigitalMarketing #Franchise #GDMS #branding #marketingtips #marketingstrategy #elf #christmas
...more
3min
November 03, 2021 Digital Marketing Coffee Break - Content Calendar
Download a free content calendar template here 👉 https://cstu.io/cd4e25
📺 Tune in for this week's digital Marketing Coffee Break☕, where we discuss the importance of utilizing a content calendar 📅.
grassrootsdigitalstudio.com
...more
7min
October 27, 2021 Digital Marketing Coffee Break - Business Disruption
✅ Check out this week's digital Marketing Coffee Break☕, where we discuss business disruption and how your business can become disruptive through the use of adopting new technologies📱.

We also discuss how to continue to be disruptive once you have disrupted the market.

grassrootsdigitalstudio.com
...more
10min
October 20, 2021Episode 42 - Data Interpretation with Chase Barricks
In the 42nd episode of the GDMS Marketing Podcast, we discuss Data Interpretation with Chase Barricks Data Analyst for PFF.
In this episode, we will discuss:
✅ How to sort and clean data
✅ How to use that data to come up with information
✅ How knowledge is created through the viewpoint of the person interpreting the data
We also discuss the following:

The Heinz Ketchup Tomato Blood Ketchup campaign

When to go all-in on a marketing campaign

How to interpret data to create more effective marketing campaigns and ultimately more sales

A marketing minute with Matt on Data Interpretation
https://grassrootsdigitalstudio.com/free-seo-checker/
WHAT IS DATA INTERPRETATION?
DATA INTERPRETATION DEFINITION
Data interpretation is the process of studying data to help allocate some meaning of the collected data and try to find a pertinent conclusion. Data interpretation is usually performed through predefined processes.
Data interpretation usually follows the following process:

Data is collected in raw form

Raw data is cleaned up and sorted

Data is analyzed and information is derived from the data

That information is used against hypothesizes and knowledge is derived

The data is used to tell a story which makes it easier to digest the information and knowledge Data Interpretation Process
Depending on who is performing the data interpretation, different hypothesizes can be used, and thus different knowledge can be derived. Ultimately, data interpretation comes down to who is interpreting the data and what they are trying to find in the data.
IN-DEPTH INTERVIEW WITH CHASE BARRICKS OF PFF ON DATA INTERPRETATION
DATA INTERPRETATION FOR YOUR BUSINESS
Our interview this week was Chase Barricks, a Football Data Analyst for PFF. In the interview, we discussed the process of data interpretation along with:
How Chase ended up working in data

Chase describes what data analysts do and more specifically what Chase does as a football data analyst at PFF

Chase talks about some of the recent games that he analyzed for PFF

Chase describes how he grades a game or individual player

He also discusses the certain metrics that he looks at while doing it

Chase discusses when he analyzes a game if he is looking at every player on the field or specific positions

Chase describes what goes into analyzing certain positions and if it is the same process for every position

Chase goes in-depth about how since he doesn’t know the play call, how factor’s that into his analysis

Chase discusses how a final score is derived

Chase talks about if he looks at historical data when analyzing a game

Chase discusses how the grade given out is not the end of the data interpretation

We discuss how data interpretation can differ between coaches and Monday morning quarterbacks

Chase tells us his opinion on why there is so much polarization over players’ PFF grades each week

Chase discusses his favorite A list horror film (good quality horror film) and D list horror film (Terribly made horror film, but you are going to watch it either way)

Chase tells us his favorite Hokie in-person sports moment is and his favorite sports moment
grassrootsdigitalstudio.com
...more
1h 8min
October 18, 2021 Marketing Minute with Matt - Data Interpretation
✅ Check out today's marketing minute on Data Interpretation.
Grassrootsdigitalstudio.com
...more
3min
October 13, 2021How to Launch a New Product with Hunter Shields
In the 41st episode of the GDMS Marketing Podcast, we discuss how to launch a new product with Hunter Shields, Partner at OoBlock.
In this episode we cover:
How to position a new product in the market

How to build awareness around a new product

How to build a brand from scratch
We also discuss the following:
How crowdsourcing helped identify the Zodiac Killer

How to use crowdsourcing as a business tool

How to identify niches in the market to launch a new tool

A marketing minute with Matt on what how to create a new brand strategy
Get your free SEO Check and Website Audit by clicking here.
HOW TO LAUNCH A NEW PRODUCT?
HOW TO LAUNCH A NEW PRODUCT CHECKLIST
Launching a new product starts by first identifying a niche in your market. A niche could be some area of your industry that is untapped or something current customers are providing feedback on, but the current players are not helping the customer base by providing what they want.
The next step to launching a new product is understanding how your product differs from the other options available on the market. The niche you identified in step 1 should help you in this area. This is what makes your product unique compared to your competition.
The final step before launching a new product is putting together a new brand strategy. After identifying the business niche, and fully understanding what makes your product unique, you can take customer feedback and create a new brand message, and clearly define what you want your brand to look and feel like.
IN-DEPTH INTERVIEW ON HOW TO LAUNCH A NEW PRODUCT WITH HUNTER SHEILDS PARTNER AT OOBLOCK
HOW TO LAUNCH A NEW PRODUCT FOR YOUR BUSINESS
Our interview this week was with is Hunter Shields, Partner at O0Block. In the interview, we discussed how to launch a new product including:
How Hunter originally got involved with manufacturing?

What Hunter did before he started working on his new product OoBlock?

Hunter discussed how he and his partners came up with the idea for OoBlock?Hunter discussed the need in the market that he and his partners uncovered?

Hunter discusses the areas of expertise his partners bring to the business

Hunter discusses the challenges in how to launch a new product completely to market

Hunter describes the OoBlock brandHunter discusses how they built awareness around the product and your brand

Hunter discusses when he and his partners started to develop their digital assets and whether that was before or after the product was launched?

Hunter discussed how OoBlock acquired a couple of high-end customers and how those customers learned about OoBlock and their new athletic tape?

Hunter discusses how OoBlock got buy-in from these high-end customers

Hunter discusses his favorite A list horror film (good quality horror film) and D list horror film (Terribly made horror film, but you are going to watch it either way)

Hunter tells us his favorite Hokie in-person sports moment is and his favorite sports moment
grassrootsdigitalstudio.com
...more
1h 25min
October 11, 2021 Marketing Minute with Matt - New Brand Strategy
Check out today's marketing minute on how to create a new brand strategy.
grassrootsdigitalstudio.com
...more
4min
October 06, 2021Data Marketing with Bill Starkey
In the 40th episode of the GDMS Marketing Podcast, we discuss Data Marketing with Bill Starkey, Executive Creative Director at quench agency.
In this episode we cover:
Turning Data into Content

How to evoke emotion in your audience

What data to track to see if your content is successful
We also discuss the following:
The Matrix Digital and Data Marketing Campaign Red Pill – Blue Pill

Why nostalgia is such a powerful marketing tool

What data was collected in the Campaign

A marketing minute with Matt on what Event Marketing on Data Marketing
Get your free SEO Check and Website Audit by clicking here.
WHAT IS DATA MARKETING?
DATA MARKETING DEFINITION
Data Marketing is taking different data that your business has collected via avenues such as social media, google analytics, and sales using it to develop a buyer persona. That buyer persona consists of customer demographics which are mined through the collected data. Demographics such as sex, age, income levels, family status, and app usage (including day, and time frame) are used to better understand potential buyers. This collected data is used to develop compelling and emotionally responsive content that will evoke a response from potential customers. Data Marketing is a very powerful tool if used correctly in content marketing creation.
IN-DEPTH INTERVIEW ON DATA MARKETING WITH BILL STARKEY OF QUENCH AGENCY.
DATA MARKETING FOR YOUR BUSINESS
Our interview this week was with is Bill Starkey, Executive Creative Director at quench agency. In the interview, we discussed the importance of Data Marketing including:
Bill tells us a little bit about his career before Quench

Bill discusses what led him to join quench and the food and beverage space

Bill talks about the data he looks at before he creates content

Is it all internal or do you look at external/industry data?

Bill discusses how do you use those data insights and turn them into successful content

Bill discusses what KPI’s he setups up to determine what success looks like for his data marketing campaigns

Bill discusses if those data marketing objectives are determined prior to the launch of a campaign

Bill talks about what the key is to making content emotionally resonate with potential customers/customers when putting together a data marketing campaign

Bill talks about how data marketing helps determine your brand identity, and how to use it to maintain a strong brand digitally on social media

Bill discusses his favorite A list horror film (good quality horror film) and D list horror film (Terribly made horror film, but you are going to watch it either way)

Bill tells us his favorite Hokie in-person sports moment is and his favorite sports moment he didn’t attend
grassrootsdigitalstudio.com
...more
1h 2min

FAQs about GDMS Marketing Podcast:

How many episodes does GDMS Marketing Podcast have?

The podcast currently has 66 episodes available.