GDMS Marketing Podcast

GDMS Marketing Podcast

By Grassroots Digital Marketing StudioBusinessMarketing
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GDMS Marketing Podcast episodes

  • Season 2 Episode 1 - Law Firm Marketing with Allyson McAndrews

    In the 44th episode of the GDMS Marketing Podcast, we discuss Law Firm Marketing with Allyson McAndrews, M.Ed., Director of Marketing at McAndrews, Mehalick, Connolly, Hulse, and Ryan P.C.  

    In this episode, we discuss: 

    ✅ Challenges and Opportunities with Law Firm Marketing 

    ✅ Using relationships to Build Brand Awareness 

    ✅ How to create Content for the right audience  

    We also discuss the following: 

    • Covert Brand Marketing on Social Media with SunnyD 
    • How a TikTok viral video can create brand awareness
    • How to create brand opportunities with user-generated content 

      • WHAT IS LAW FIRM MARKETING? 

      LAW FIRM MARKETING DEFINITION  

      Law firm marketing is the use of multiple digital and physical strategies to attract new potential clients to your law firm.  

      Law firm marketing is regulated by state court and bar association rules.  

      Marketers need to be aware of these rules and regulations or run the risk of getting in trouble with the law.  

      Digital Marketing Strategies Include: 

      • Search Engine Optimization (SEO) 
      • Social Media - Blog Posts 
      • Videos 
      • Digital Ads 
      • Target Ads  

        • Traditional Strategies Include: 

        • Print Ads
        • Conferences
        • TV Commercials
        • Bill Boards
        • Educational Content  

          • A healthy modern marketing plan will include a healthy mixture of both traditional and digital strategies.   

          How heavily a company leans into traditional or digital strategies depends on its budget constraints.  

          IN-DEPTH INTERVIEW WITH ALLYSON MCANDREWS, M.ED., DIRECTOR OF MARKETING AT MCANDREWS, MEHALICK, CONNOLLY, HULSE, AND RYAN P.C.ON LAW FIRM MARKETING 

          LAW FIRM MARKETING FOR YOUR FIRM  

          Our interview this week was Allyson McAndrews, Director of Marketing at MMCHR Law Firm. In the interview, we discussed the Law Firm Marketing and marketing using social media along with:

          • Allyson discusses what she was doing before she started at  McAndrews, Mehalick, Connolly, Hulse, and Ryan P.C.
          • Allyson describes her role at  McAndrews, Mehalick, Connolly, Hulse, and Ryan P.C. 
          • She discusses the challenges with doing marketing for a law firm
          • Allyson discusses the rules and regulations around Law Firm Marketing 
          • Allyson discusses her audience and how she determines the effectiveness of her marketing efforts 
          • She discusses what social media channels she finds most effective 
          • Allyson writes a ton of articles, posts, and newsletters.  She gives advice to people that struggle with writing winning content 
          • Allyson discusses the key to making content emotionally resonate with potential clients 
          • She discusses how she gauges success and the data she interprets to determine that success 
          • Ally’s discusses his favorite A list horror film (good quality horror film) and D list horror film (Terribly made horror film, but you are going to watch it either way)
          • Ally’s tells us his favorite sports moment  www.grassrootsdigitalstudio.com
            • 1 hr 2 min
          • Media Buying with Rich Kagan

            In the 43rd episode of the GDMS Marketing Podcast, we discuss Media Buying with the Owner of lastminutemediadeals.com, Rich Kagan.

            In this episode we discuss:

            What is Media Buying

            How to choose the right channel for your media
            How analytics has affected Media Buying

            We also discuss the following:

            • Why Peloton’s stock plummeted when Mr. Big died on the new Sex in the City spinoff show, “And Just Like That”
            • Peloton’s excellent Social Media Crisis plan and response
            • The importance of having a social media crisis plan in place
            • A marketing minute with Matt on Elf and the Meta Verse

              • Get your free SEO Check and Website Audit by clicking here.

              WHAT IS MEDIA BUYING?

              MEDIA BUYING DEFINITION

              Media buying is the process of purchasing media space on different types of mediums including radio, TV, and even digital spaces such as podcasts in a marketing effort.

              Successful media buying involves using analytics to identify and purchase the right ad space on the right channels.  

              Analytics are used to identify the right media channel for the target audience at the best possible time slot, for the cheapest cost.

              Both traditional and digital marketers find media buying relevant.  Here are a few examples of marketing channels:

              • Traditional ChannelsTelevision
                • Radio
                Print
                Digital Channels
              • Websites
                • Social Media
                Streaming
                If done correctly, media buyers will get their customers maximum exposure among their target market for the least amount of money spent.
                IN-DEPTH INTERVIEW WITH RICH KAGAN OF LASTMINUTEMEDIADEALS.COM ON MEDIA BUYING
                MEDIA BUYING FOR YOUR BUSINESS

                Our interview this week was Rich Kagan, Owner of LastMinuteMediaDeals.com. In the interview, we discussed the process of data interpretation along with:

                • Rich tells us how he got started in Media Buying and Advertising
                • At one time Rich created the Howard Stern Ad Network, Rich tells us a little more about that experience
                • Rich describes to our audience what goes into Media Buying
                • Rich goes in-depth on how to identify your target audience?
                • He discusses the modern challenges Media Purchasers and Advertisers go through today
                • Rich talks about what advertising channels do he finds to be the most effective?He also talks about how much that changes based on the product or service
                • Rich discusses how Last Minute Media Deals help with those challenges
                • Rich describes how his company uses Data and Analytics to help with media buying
                • Rich discusses what else goes into your purchasing process and decision-making
                • Rich describes a media buying campaign that stood out as particularly effective
                • Rich discusses his favorite A list horror film (good quality horror film) and D list horror film (Terribly made horror film, but you are going to watch it either way)
                • Rich tells us his favorite sports moment

                  • www.Grassrootsdigitalstudio.com

                  48 min
                • Marketing Minute with Matt - Elf and the Meta Verse

                  ✅ Check out today's marketing minute on how to create a new brand strategy.  

                  For more #digitalmarketingtips check out the #GDMSPodcast. https://cstu.io/6e5d79 

                  🕛 #MarketingMinuteswithMatt #DigitalMarketing #Franchise #GDMS #branding #marketingtips #marketingstrategy #elf #christmas

                  3 min
                • Digital Marketing Coffee Break - Business Disruption

                  ✅ Check out this week's digital Marketing Coffee Break☕, where we discuss business disruption and how your business can become disruptive through the use of adopting new technologies📱.  


                  We also discuss how to continue to be disruptive once you have disrupted the market.


                  grassrootsdigitalstudio.com

                  10 min
                • Episode 42 - Data Interpretation with Chase Barricks

                  In the 42nd episode of the GDMS Marketing Podcast, we discuss Data Interpretation with Chase Barricks Data Analyst for PFF.

                  In this episode, we will discuss:  

                  ✅ How to sort and clean data 

                  ✅ How to use that data to come up with information 

                  ✅ How knowledge is created through the viewpoint of the person interpreting the data 

                  • We also discuss the following:  
                  • The Heinz Ketchup Tomato Blood Ketchup campaign
                  • When to go all-in on a marketing campaign 
                  • How to interpret data to create more effective marketing campaigns and ultimately more sales  
                  • A marketing minute with Matt on Data Interpretation 

                    • https://grassrootsdigitalstudio.com/free-seo-checker/ 

                    WHAT IS DATA INTERPRETATION?  

                    DATA INTERPRETATION DEFINITION 

                    Data interpretation is the process of studying data to help allocate some meaning of the collected data and try to find a pertinent conclusion.  Data interpretation is usually performed through predefined processes.   

                    1. Data interpretation usually follows the following process:
                    2. Data is collected in raw form
                    3. Raw data is cleaned up and sorted
                    4. Data is analyzed and information is derived from the data 
                    5. That information is used against hypothesizes and knowledge is derived
                    6. The data is used to tell a story which makes it easier to digest the information and knowledge Data Interpretation Process

                      7. Depending on who is performing the data interpretation, different hypothesizes can be used, and thus different knowledge can be derived.  Ultimately, data interpretation comes down to who is interpreting the data and what they are trying to find in the data.  

                      IN-DEPTH INTERVIEW WITH CHASE BARRICKS OF PFF ON DATA INTERPRETATION  

                      DATA INTERPRETATION FOR YOUR BUSINESS  

                      Our interview this week was Chase Barricks, a Football Data Analyst for PFF. In the interview, we discussed the process of data interpretation along with:

                      • How Chase ended up working in data 
                      • Chase describes what data analysts do and more specifically what Chase does as a football data analyst at PFF
                      • Chase talks about some of the recent games that he analyzed for PFF
                      • Chase describes how he grades a game or individual player
                      • He also discusses the certain metrics that he looks at while doing it 
                      • Chase discusses when he analyzes a game if he is looking at every player on the field or specific positions
                      • Chase describes what goes into analyzing certain positions and if it is the same process for every position 
                      • Chase goes in-depth about how since he doesn’t know the play call, how factor’s that into his analysis
                      • Chase discusses how a final score is derived 
                      • Chase talks about if he looks at historical data when analyzing a game
                      • Chase discusses how the grade given out is not the end of the data interpretation 
                      • We discuss how data interpretation can  differ between coaches and Monday morning quarterbacks 
                      • Chase tells us his opinion on why there is so much polarization over players’ PFF grades each week 
                      • Chase discusses his favorite A list horror film (good quality horror film) and D list horror film (Terribly made horror film, but you are going to watch it either way) 
                      • Chase tells us his favorite Hokie in-person sports moment is and his favorite sports moment  

                        • grassrootsdigitalstudio.com

                        1 hr 8 min
                      • How to Launch a New Product with Hunter Shields

                        In the 41st episode of the GDMS Marketing Podcast, we discuss how to launch a new product with Hunter Shields, Partner at OoBlock.

                        In this episode we cover: 

                        • How to position a new product in the market
                        • How to build awareness around a new product
                        • How to build a brand from scratch

                          • We also discuss the following:

                          • How crowdsourcing helped identify the Zodiac Killer
                          • How to use crowdsourcing as a business tool
                          • How to identify niches in the market to launch a new tool
                          • A marketing minute with Matt on what how to create a new brand strategy

                            • Get your free SEO Check and Website Audit by clicking here.

                            HOW TO LAUNCH A NEW PRODUCT?

                            HOW TO LAUNCH A NEW PRODUCT CHECKLIST

                            Launching a new product starts by first identifying a niche in your market. A niche could be some area of your industry that is untapped or something current customers are providing feedback on, but the current players are not helping the customer base by providing what they want.
                            The next step to launching a new product is understanding how your product differs from the other options available on the market. The niche you identified in step 1 should help you in this area.  This is what makes your product unique compared to your competition.
                            The final step before launching a new product is putting together a new brand strategy. After identifying the business niche, and fully understanding what makes your product unique, you can take customer feedback and create a new brand message, and clearly define what you want your brand to look and feel like.

                            IN-DEPTH INTERVIEW ON HOW TO LAUNCH A NEW PRODUCT WITH HUNTER SHEILDS PARTNER AT OOBLOCK
                            HOW TO LAUNCH A NEW PRODUCT FOR YOUR BUSINESS

                            Our interview this week was with is Hunter Shields, Partner at O0Block. In the interview, we discussed how to launch a new product including:

                            • How Hunter originally got involved with manufacturing?
                            • What Hunter did before he started working on his new product OoBlock?
                            • Hunter discussed how he and his partners came up with the idea for OoBlock?Hunter discussed the need in the market that he and his partners uncovered?
                            • Hunter discusses the areas of expertise his partners bring to the business
                            • Hunter discusses the challenges in how to launch a new product completely to market
                            • Hunter describes the OoBlock brandHunter discusses how they built awareness around the product and your brand
                            • Hunter discusses when he and his partners started to develop their digital assets and whether that was before or after the product was launched?
                            • Hunter discussed how OoBlock acquired a couple of high-end customers and how those customers learned about OoBlock and their new athletic tape?
                            • Hunter discusses how OoBlock got buy-in from these high-end customers
                            • Hunter discusses his favorite A list horror film (good quality horror film) and D list horror film (Terribly made horror film, but you are going to watch it either way)
                            • Hunter tells us his favorite Hokie in-person sports moment is and his favorite sports moment

                              • grassrootsdigitalstudio.com

                              1 hr 25 min
                            • Data Marketing with Bill Starkey

                              In the 40th episode of the GDMS Marketing Podcast, we discuss Data Marketing with Bill Starkey, Executive Creative Director at quench agency.

                              In this episode we cover:

                              • Turning Data into Content
                              • How to evoke emotion in your audience
                              • What data to track to see if your content is successful

                                • We also discuss the following:

                                • The Matrix Digital and Data Marketing Campaign Red Pill – Blue Pill
                                • Why nostalgia is such a powerful marketing tool
                                • What data was collected in the Campaign
                                • A marketing minute with Matt on what Event Marketing on Data Marketing

                                  • Get your free SEO Check and Website Audit by clicking here.

                                  WHAT IS DATA MARKETING?

                                  DATA MARKETING DEFINITION

                                  Data Marketing is taking different data that your business has collected via avenues such as social media, google analytics, and sales using it to develop a buyer persona. That buyer persona consists of customer demographics which are mined through the collected data. Demographics such as sex, age, income levels, family status, and app usage (including day, and time frame) are used to better understand potential buyers. This collected data is used to develop compelling and emotionally responsive content that will evoke a response from potential customers. Data Marketing is a very powerful tool if used correctly in content marketing creation.

                                  IN-DEPTH INTERVIEW ON DATA MARKETING WITH BILL STARKEY OF QUENCH AGENCY.
                                  DATA MARKETING FOR YOUR BUSINESS

                                  Our interview this week was with is Bill Starkey, Executive Creative Director at quench agency. In the interview, we discussed the importance of Data Marketing including:

                                  • Bill tells us a little bit about his career before Quench
                                  • Bill discusses what led him to join quench and the food and beverage space
                                  • Bill talks about the data he looks at before he creates content 
                                  • Is it all internal or do you look at external/industry data?
                                  • Bill discusses how do you use those data insights and turn them into successful content
                                  • Bill discusses what KPI’s he setups up to determine what success looks like for his data marketing campaigns
                                  • Bill discusses if those data marketing objectives are determined prior to the launch of a campaign
                                  • Bill talks about what the key is to making content emotionally resonate with potential customers/customers when putting together a data marketing campaign
                                  • Bill talks about how data marketing helps determine your brand identity, and how to use it to maintain a strong brand digitally on social media
                                  • Bill discusses his favorite A list horror film (good quality horror film) and D list horror film (Terribly made horror film, but you are going to watch it either way)
                                  • Bill tells us his favorite Hokie in-person sports moment is and his favorite sports moment he didn’t attend

                                    • grassrootsdigitalstudio.com

                                    1 hr 2 min

                                  About GDMS Marketing Podcast

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                                  The GDMS Marketing Podcast provides digital marketing tips and strategies for businesses that are currently going through digital transformations.