In the 39th episode of the GDMS Marketing Podcast, we discuss Visual Storytelling with Angela Hollowell of Ang H. Studio. We discuss in-depth, how important visual storytelling is to a business, how to draw people into your content, how to define your brand through visual storytelling and much more!
We also discuss the following:
How college sports marketing is saving restaurants
What NIL’s have done for college athletes
Debate whether or not college athletes should make money beyond their scholarship
A marketing minute with Matt on what Event Marketing on repurposing contentGet your free SEO Check and Website Audit by clicking here.
WHAT IS VISUAL STORYTELLING?
VISUAL STORYTELLING DEFINITION
Wikipedia Defines Visual Storytelling as:“a story told primarily through the use of visual media. The story may be told using still photography, illustration, or video, and can be enhanced with graphics, music, voice and other audio”
WHAT IS VISUAL BUSINESS STORYTELLING IN A MARKETING?
VISUAL STORYTELLING MARKETING STRATEGY DEFINITION
Visual Storytelling in marketing is placing the customer at the heart of your advertisements, making them the hero or your story through visual media, both on your business website and social media channels, and using those visuals to guide them through the customer journey. In order to be effective, it is imperative to integrate these visuals throughout the entire customer journey.
Visual Storytelling is a powerful marketing strategy if used correctly.
IN-DEPTH INTERVIEW ON VISUAL STORYTELLING WITH ANGELA HOLLOWELL OF ANG H. STUDIO
BRAND STORYTELLING FOR YOUR BUSINESS
Our interview this week was with is Angela Hollowell, Director of Photography at Ang H. Studio. In the interview, we discussed the importance of visual storytelling, including:
How Angela got involved in Visual Storytelling, after graduating with a BA in Foreign Languages and Literatures, Spanish and your Master’s in Anthropology of Peace and Human Rights?
Angele explains how important it is for businesses on their websites, and social media to include visuals
Angela explains the benefits of using visuals on social media including videos, emojis, infographics, etc.
Angela discusses the platform that she likes to create stories on and why
Angela goes in-depth on how businesses can tell a story by using visuals
Angela describes the components of effective storytelling for a businesses
Angela explains how you draw people into your content with people having shorter and shorter attention spans, distractions, and limited time
We discuss with Angela how branding is very subjective and how companies think they own their brand, but in reality, it is the sentiment of their customers that define it
We discuss when you deploy visual storytelling for a business, how do you define the “brand”
Angela discusses if she makes content that builds upon an overarching story over a series of content releases
Angela also discusses how to create different content than your competitors
Angela discusses her favorite A list horror film (good quality horror film) and D list horror film (Terribly made horror film, but you are going to watch it either way)
Angela tells us her favorite sports moment
