GDMS Marketing Podcast

By Grassroots Digital Marketing Studio

The GDMS Marketing Podcast provides digital marketing tips and strategies for businesses that are currently going through digital transformations.

It consists of 4 segments:

- Intro

- Glorious Marke... more

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FAQs about GDMS Marketing Podcast:

How many episodes does GDMS Marketing Podcast have?

The podcast currently has 66 episodes available.

GDMS Marketing Podcast episodes:

July 21, 2021Inbound Marketing with Christina Garnett
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In the 35th Episode of the GDMS Podcast, we will be discussing Inbound Marketing, Offline Marketing, and Community Building with HubSpot’s own Christina Garnett.
We also discuss the following:
What a WeMake is

The Jaws WeMake

Crowdsourcing and including the sentiment of the fan community in your marketing

A marketing minute with Matt on the Marketing Funnel
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WHAT IS INBOUND MARKETING?
INBOUND MARKETING DEFINITION
Inbound marketing is the art of developing content that is tailored to an audience.

Inbound marketing can be a piece of content or even an experience.

Bounds and commonalities are used to form connections with your audience through inbound marketing to help your audience solve their preexisting issues and problems.

Outbound Marketing is just the opposite. Outbound Marketing is releasing content that the audience doesn’t necessarily want to see and doesn’t necessarily help fix their problems.
Our Interview today is with Christina Garnett, Senior Marketing Manager for Offline Community & Advocacy with Hubspot
How Christina transitioned from Math Teacher to a marketer?

What teaching skills Christina had that transferred to the marketing world

Christina is very prolific on Twitter, we discuss some of the challenges and opportunities when using social media

We discussed Inbound Marketing strategies on Twitter

Christina discussed her opinion on why Social Media Trolls us negative messages as inbound marketing to chase clout AND evoke emotion

Christina discusses what she feels is the best Inbound Marketing you can do to naturally gain followers on social

Christina discusses why it is so important to be authentic with your Inbound Marketing

Christina discusses the importance of Social Listening when it comes to forming Inbound Marketing messages

Christina also goes in-depth on how to build relationships/community based through the use of social listening

Christina explains why the new Star Wars Trilogy failed because they didn’t take the Star Wars fans community into consideration

She also discusses how listening to the Star Wars fans community helped the Mandalorian become super successful

Christina’s favorite scary movie both A list and D list

Christina’s favorite Virginia Tech Football Player

Christina’s favorite Virginia Tech Football moment
...more
1h 1min
July 14, 2021TikTok Marketing with Sal Popal
In our in-depth interview with Sal Popal Certified Personal Trainer & Online Fitness Coach at Sal Popal Fit we discussed the following:
In the 34th Episode of the GDMS Podcast, we sit down with Personal Trainer, Sal Popal, to discuss TikTok Marketing including upcoming TikTok Trends, how to gain TikTok Followers, and if he has ever created any TikTok ads.
We also discuss the following:
Ritz Crackers viral TikTok Video

Do people really use Ritz Crackers to cut their Cheese like in the TikTok Video?

Whether the Ritz Cracker TikTok Video was a paid TikTok Ad or just natural User Generated Content

A marketing minute with Matt on: What is Digital Marketing?
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Benefits of TikTok Marketing
TikTok at its core is primarily a mobile social media app that is focused on short videos, centered around the user

There is a large community of TikTok users. On average there are 1 billion active TikTok users a month

TikTok's algorithm makes it easy for first time TikTok Content creators to be unearthed using the "Discovery Tab"

Under this tab, new content from any user is distributed anonymously to millions of TikTok users

If you have the right TikTok Marketing strategy along with a TikTok Ad or TikTok Video that resonates with your target audience, it is fairly easy for your content to go viral
In our in-depth interview with Sal Popal Certified Personal Trainer & Online Fitness Coach at Sal Popal Fit we discussed the following:
How Sal first got involved in overall fitness

What drove sal to become a certified personal trainer

How Sal fell in love with helping people transform and how much he enjoys that journey of helping his clients achieve their goals?

Does Sal primarily use TikTok Marketing as the only way you generate brand awareness?

How Sal first started accumulating TikTok Followers?

What Sal thinks makes him so effective at TikTok Marketing?

Has Sal ever created or been a part of any TikTok Ads?

Sal discusses any TikTok Trends our audience should be aware of?

Sal discusses the most effective TikTok video that he has ever created and why he thinks it was effective

Sal's favorite scary movie both A-List and D-list

Sal's favorite sporting moment
...more
48min
July 07, 2021Product Marketing with Matthew Ragucci
In the 33rd Episode of the GDMS Podcast, we sit down with Matthew Ragucci Associate Director, B2B Product Marketing at Wiley to discuss Product Marketing. We also discussed the digital transformation that libraries have recently gone through.
We also discuss the following:
How Xiapu County used professional photography to make itself a go-to destination in China for international travelers

Deceptive marketing tactics on Instagram

How its better to be truthful up-front when businesses sell anything

A marketing minute with Matt on Virtual Reality Trends
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WHAT IS PRODUCT MARKETING?
Product marketing is described as the process in which you take a product to market. The product could be a service, software, an actual item, etc.
Included in this process is deciding where the product sits as part of your businesses brand, how the product will eventually be launched, verifying that both your customer base and your salespeople all understand the product
The ultimate goal of product marketing is to ensure that the marketing is drive up both demand and usage of the product.
In our in-depth interview with Mathew Raguicci Marketing Associate Director, B2B Product Marketing at Wiley to discuss Product Marketing we discussed the following:
When did Matthew know he was interested in pursuing Library Science as a profession which eventually led to becoming a Product Marketer

Matthew tells us about his personal journey that you took on your way to eventually landing at Wiley as a product marketer

Matthews discusses Wiley, what they do there, and the products they market

Matthew discusses some of the biggest changes libraries have undertaken digitally over the past two decades

Matthew discusses what product marketing he is currently doing in the B2B world
He also goes over product marketing needs in the B2C world as well

Matthew describes what product marketing means to him

Matthew discusses how he uses Social Media for effective product marketing

Matthew tells us her favorite A list horror film and D list horror film

Matthew’s favorite sporting event moment
...more
57min
June 30, 2021Sports Marketing with Lauren Capone
In the 32nd Episode of the GDMS Podcast, we sat down with Lauren Capone Marketing Communications Manager at Playfly Sports to discuss the Sports Marketing World. We discussed a number of different Sports Marketing topics.
We also discuss the following:
The announcement of the Jimmy Kimmel Bowl

College Football Playoff Expansion

Bowl Naming Rights as Brand Awareness Tools

Marketing Minute with Matt the future of Virtual Reality and Marketing
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In our in-depth interview with Lauren Capone Marketing Communications Manager at Playfly Sports, we discussed the following:
Was Lauren’s dream always to work in Sports Marketing?

What it was like getting a Sports Marketing position with Flyers doing Marketing Communications

Lauren discussed her involvement with the introduction of Gritty

How the sports marketing department used the social sentiment to mold Gritty through Social Media profiles

Lauren tells us about her sports marketing firm Playfly Sports and what they do there and her responsibilities

Lauren also discusses the importance of having a strong digital presence in sports marketing today

Lauren discussed the importance of having a holistic viewpoint of an athletic department to its entire success? (ie the marketing needs to reach the fans to make money, money is important for recruiting efforts, teams need to market themselves effectively/creatively, that money is used for better facilities/recruiting and you have to have coaches that are on the forefront of innovative offenses, defenses, and marketing to the fanbase)

Lauren discusses the importance of data becoming in sports marketing

Lauren reviews a couple of sports marketing campaign success stories she has been apart of

Lauren also discuss how she uses the data from those campaigns to rate her success

Lauren discusses her favorite A list horror film and D list horror film

Lauren’s favorite sporting event moment
...more
1h 3min
June 16, 2021Lean Thinking with Bella Englebach
In the 31st episode of the GDMS Podcast, we sat down with Bella Engleback from Lean for Humans to discuss Lean Thinking and how it can help your business become more efficient and help your business be more profitable. We discussed a number of different lean thinking topics.
We also discuss the following:
State Farms "She Shed" Commercial

Changing demographics in commercials

Marketing Minute with Matt on how to pair down your social media channels, so your company isn't wasting time
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In our in-depth interview with Bella Englebach, Principle Owner of Lean for Humans, we discussed the following:
How Bella got involved in lean thinking

Bella explains what exactly lean thinking is

Bella explains the 2 main principles of lean thinking

Bella discusses how creativity is involved with lean thinking

Bella explains the culture shift involved in company's using lean thinking

What tools does Beall use to perform lean thinking

What the major differences are between Lean Thinking and Agile

The type of business problems that can be addressed with lean thinking

The benefits of going lean as a company

Common issues that Bella sees when she is working with a company going lean

Bella tells us a major success story she had with one of her clients
...more
1h
June 09, 2021Small Business Digital Transformations with Amy Lavin
In the 30th episode of the GDMS Podcast, we sit down with the head of the Digital Innovation in Marketing program at Temple University, Amy Lavin to discuss how Temple has been helping small businesses become more digital during the COVID19 Pandemic.
We also discuss the following:
Amazon’s purchase of the movie studio MGM

Where the streaming service wars are headed

Marketing Minute with Matt on how there will be a resurgence in the world of email marketing
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In our in-depth interview with Amy Lavin, Assistant Professor of Practice & Director, MS – Digital Innovation in Marketing Program, we discussed the following:
After working in the private sector for close to a decade, how Amy ended up working for Temple University and eventually developing the Digital Innovation and Marketing Masters Program at Temple

Amy explains what the DIM program is all about

What the motivation behind developing the DIM program

During the Pandemic, Amy and her department have been helping small businesses pivot to become more digital and eCommerce based
Amy discusses the small business program and what’s involved in it

Some small businesses keep their traditional marketing separate from their digital marketing. Amy discusses her viewpoint on doing that.

What Amy thinks the barriers to entry are when it comes to small businesses and adapting to new technologies?

Some of the common issues that Amy has encountered while working with these small businesses that needed to become more digital

What kind of digital changes that happened during the pandemic are here to stay for small businesses and why

Amy also discusses what kind of future technologies should small businesses pay attention to as the pandemic ends

Amy’s favorite A list horror film (good quality horror film) and D list horror film (Terribly made horror film, but you are going to watch it either way)

Amy’s favorite Philadelphia Sports moment
...more
57min
June 02, 2021Video Marketing with Kirt Kingzett
In the 29th live episode of the GDMS Podcast, we sat down with Kirt Kingzett, Real Estate Agent from Compass, to discuss how uses Video Marketing.
We also discuss the following:
The expansion of Randy's Donuts throughout California

How Randy's Donuts sign is an extremely strong Brand Awareness tool

Marketing Minute with Matt on why website security is so important, and how you can keep ahead of it
Get your free SEO and Website Audit by clicking here.
In our in-depth interview with Kirt Kingzett, Real Estate Agent with Compass, we discussed the following:
What Kirt's motivation was in becoming a Real Estate Agent?

How being featured on a House Hunters episode on HGTV affected business

Why Kirt started doing video marketing?

Kirt's video marketing is very high-end quality. Does he put them together or does he have a 3rd party do it?

What goes into Kirt's video marketing when he is preparing to shoot them

Are Kirt's former clients always happy to film some new Video Marketing with him?

Besides video marketing how else does Kirt utilize your social media channels to promote his business?

How has the Pandemic forced Kirt to do business differently?

What’s the most effective way to get in touch with your customers? Before covid and now.

Kirt's favorite A list horror film (good quality horror film) and D list horror film (Terribly made horror film, but you are going to watch it either way)

Kirt's favorite LA Sports moment
...more
54min
May 26, 2021Material Handling Sales with Mike Mazonkey
In the 28th live episode of the GDMS Podcast, we sat down with Mike Mazonkey Sales Representative at Lift Power to discuss how material handling has changed due to the Pandemic and how supply chains have been disrupted as well.
We also discuss the following:
The Budweiser commercial, “Reunited with Buds”

COVID fatigue in advertisements

Marketing Minute with Matt on quantum computing and how it will affect the marketing world
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In our in-depth interview with Mike Mazonkey, Sales Rep at Lift Power, we discussed the following:
Mike discussed Lift Power, what he does there, and how he started working there?

What a typical supply chain is like?

How much lead time do you typically need to ship an item and how material handling is involved in that process?

Mike describes a typical buying cycle in the material handling industry

How has the supply chain been affected due to the Pandemic

What has that done to typically lead times for material handling?

How has the buying cycle for material handling has changed due to the pandemic

How that has affected commodity costing

What things Mike has done differently as a sales rep during the Pandemic

The digital tactics Mike has used during the pandemic for the material handling sales

The sales tactics that Mike is going to still use after the pandemic is over

Mike’s favorite A list horror film (good quality horror film) and D list horror film (Terribly made horror film, but you are going to watch it either way)

Mike’s favorite Hokie and Virginia Tech Football moment
...more
59min
May 19, 2021Goal Setting with Mike Wegner
In the 27th episode of the GDMS Podcast, we discuss Goal Setting with our guest-host Mike Wegner from the Goal Better Podcast.
We also discuss the following:
The CRM Jobber that is used by construction professionals

The importance of learning from failures

Marketing Minute with Matt on the marketing implications of Artificial Intelligence
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In our in-depth interview with Mike Wegner, the host of the Goal Better Podcast and Owner of Rubber City Landscaping, we discuss the following:
Mike’s motivation behind starting his Rubber City Landscaping business

Mike’s inspiration for creating the Goal Better Podcast?

What Mike think’s the best practices for goal setting are?

How Mike measure success when it comes to tracking goals?

How important is it to keep your goals time-bound

What happens when you fail to meet a goal? What changes and what is your process?

What are the biggest lessons you have Mike has learned from failing?

Is there anything Mike regrets doing?

What would Mike tell his younger self?

Mike’s favorite A list horror film (good quality horror film) and D list horror film (Terribly made horror film, but you are going to watch it either way)

Mike’s favorite Sporting Event moment
...more
1h
May 12, 2021 Internal Communications with Karen Cunningham
In the 26th episode of the GDMS Podcast, we discuss Internal Communications with our guest-host Karen Cunningham. We also discuss the following: - The Internal Communications Tool SocialChorus - The importance of keeping employees informed at all times and as timely as possible - Marketing Minute with Matt on the marketing implications of Blockchain Technology In our in-depth interview with Karen Cunningham, HR Communications, Wellbeing, and Employee Engagement at Temple University Health System, we discuss the following: - How Karen got involved in Internal Communications after getting her degree in Journalism - An explanation of what Internal Communications is along with a few examples - How crafting a message for an internal communications team differs from crafting a message for traditional marketing - What goes into the creative process when putting together an internal communication message - The stakeholders Kare is involved with on a regular basis - Karen's personal thoughts on the best ways to make sure someone reads your message - What kind of visual tools Karen uses in her internal communications position - If she tracks any data on the internal communication messages she sends out - How COVID has affected internal communications - What Karen has seen other companies do differently with Internal Communications because of the Pandemic - What kind of tactics she has picked up during the Pandemic, that she thinks she will keep after the Pandemic is over - Karen's favorite A list horror film (good quality horror film) and D list horror film (Terribly made horror film, but you are going to watch it either way) - Karen's favorite Philadelphia sports moment
...more
55min

FAQs about GDMS Marketing Podcast:

How many episodes does GDMS Marketing Podcast have?

The podcast currently has 66 episodes available.