GDMS Marketing Podcast

Product Marketing with Matthew Ragucci

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In the 33rd Episode of the GDMS Podcast, we sit down with Matthew Ragucci Associate Director, B2B Product Marketing at Wiley to discuss Product Marketing.  We also discussed the digital transformation that libraries have recently gone through.

We also discuss the following:

  • How Xiapu County used professional photography to make itself a go-to destination in China for international travelers
  • Deceptive marketing tactics on Instagram
  • How its better to be truthful up-front when businesses sell anything
  • A marketing minute with Matt on Virtual Reality Trends

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    WHAT IS PRODUCT MARKETING?

    Product marketing is described as the process in which you take a product to market. The product could be a service, software, an actual item, etc.

    Included in this process is deciding where the product sits as part of your businesses brand, how the product will eventually be launched, verifying that both your customer base and your salespeople all understand the product

    The ultimate goal of product marketing is to ensure that the marketing is drive up both demand and usage of the product.

    In our in-depth interview with Mathew Raguicci Marketing Associate Director, B2B Product Marketing at Wiley to discuss Product Marketing we discussed the following:

    • When did Matthew know he was interested in pursuing Library Science as a profession which eventually led to becoming a Product Marketer
    • Matthew tells us about his personal journey that you took on your way to eventually landing at Wiley as a product marketer
    • Matthews discusses Wiley, what they do there, and the products they market
    • Matthew discusses some of the biggest changes libraries have undertaken digitally over the past two decades
    • Matthew discusses what product marketing he is currently doing in the B2B world
      • He also goes over product marketing needs in the B2C world as well
      • Matthew describes what product marketing means to him
      • Matthew discusses how he uses Social Media for effective product marketing
      • Matthew tells us her favorite A list horror film and D list horror film
      • Matthew’s favorite sporting event moment
        • ...more
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