GDMS Marketing Podcast

Inbound Marketing with Christina Garnett

Listen Later

FOR BONUS MATERIAL CLICK HERE

In the 35th Episode of the GDMS Podcast, we will be discussing Inbound Marketing, Offline Marketing, and Community Building with HubSpot’s own Christina Garnett.

We also discuss the following:

  • What a WeMake is
  • The Jaws WeMake
  • Crowdsourcing and including the sentiment of the fan community in your marketing
  • A marketing minute with Matt on the Marketing Funnel

    • Get your free SEO Check and Website Audit by clicking here.

    WHAT IS INBOUND MARKETING?
    INBOUND MARKETING DEFINITION
    • Inbound marketing is the art of developing content that is tailored to an audience.
    • Inbound marketing can be a piece of content or even an experience.
    • Bounds and commonalities are used to form connections with your audience through inbound marketing to help your audience solve their preexisting issues and problems.
    • Outbound Marketing is just the opposite.  Outbound Marketing is releasing content that the audience doesn’t necessarily want to see and doesn’t necessarily help fix their problems.

      • Our Interview today is with Christina Garnett, Senior Marketing Manager for Offline Community & Advocacy with Hubspot

      • How Christina transitioned from Math Teacher to a marketer?
      • What teaching skills Christina had that transferred to the marketing world
      • Christina is very prolific on Twitter, we discuss some of the challenges and opportunities when using social media
      • We discussed Inbound Marketing strategies on Twitter
      • Christina discussed her opinion on why Social Media Trolls us negative messages as inbound marketing to chase clout AND evoke emotion
      • Christina discusses what she feels is the best Inbound Marketing you can do to naturally gain followers on social
      • Christina discusses why it is so important to be authentic with your Inbound Marketing
      • Christina discusses the importance of Social Listening when it comes to forming Inbound Marketing messages
      • Christina also goes in-depth on how to build relationships/community based through the use of social listening
      • Christina explains why the new Star Wars Trilogy failed because they didn’t take the Star Wars fans community into consideration
      • She also discusses how listening to the Star Wars fans community helped the Mandalorian become super successful
      • Christina’s favorite scary movie both A list and D list
      • Christina’s favorite Virginia Tech Football Player
      • Christina’s favorite Virginia Tech Football moment
        • ...more
        View all episodesView all episodes
        Download on the App Store
        GDMS Marketing PodcastBy Grassroots Digital Marketing Studio
        • 5
        • 5
        • 5
        • 5
        • 5

        5

        10 ratings