GDMS Marketing Podcast

Sports Marketing with Lauren Capone

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In the 32nd Episode of the GDMS Podcast, we sat down with Lauren Capone Marketing Communications Manager at Playfly Sports to discuss the Sports Marketing World.  We discussed a number of different Sports Marketing topics.

We also discuss the following:

  • The announcement of the Jimmy Kimmel Bowl
  • College Football Playoff Expansion
  • Bowl Naming Rights as Brand Awareness Tools
  • Marketing Minute with Matt the future of Virtual Reality and Marketing

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    In our in-depth interview with Lauren Capone Marketing Communications Manager at Playfly Sports, we discussed the following:

    • Was Lauren’s dream always to work in Sports Marketing?
    • What it was like getting a Sports Marketing position with Flyers doing Marketing Communications
    • Lauren discussed her involvement with the introduction of Gritty
    • How the sports marketing department used the social sentiment to mold Gritty through Social Media profiles
    • Lauren tells us about her sports marketing firm Playfly Sports and what they do there and her responsibilities
    • Lauren also discusses the importance of having a strong digital presence in sports marketing today
    • Lauren discussed the importance of having a holistic viewpoint of an athletic department to its entire success? (ie the marketing needs to reach the fans to make money, money is important for recruiting efforts, teams need to market themselves effectively/creatively, that money is used for better facilities/recruiting and you have to have coaches that are on the forefront of innovative offenses, defenses, and marketing to the fanbase)
    • Lauren discusses the importance of data becoming in sports marketing
    • Lauren reviews a couple of sports marketing campaign success stories she has been apart of
    • Lauren also discuss how she uses the data from those campaigns to rate her success
    • Lauren discusses her favorite A list horror film and D list horror film
    • Lauren’s favorite sporting event moment
      • ...more
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      GDMS Marketing PodcastBy Grassroots Digital Marketing Studio
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