GDMS Marketing Podcast

Small Business Digital Transformations with Amy Lavin

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In the 30th episode of the GDMS Podcast, we sit down with the head of the Digital Innovation in Marketing program at Temple University, Amy Lavin to discuss how Temple has been helping small businesses become more digital during the COVID19 Pandemic.

We also discuss the following:

  • Amazon’s purchase of the movie studio MGM
  • Where the streaming service wars are headed
  • Marketing Minute with Matt on how there will be a resurgence in the world of email marketing

    • Get your free SEO and Website Audit by clicking here.

    In our in-depth interview with Amy Lavin, Assistant Professor of Practice & Director, MS – Digital Innovation in Marketing Program, we discussed the following:

    • After working in the private sector for close to a decade, how Amy ended up working for Temple University and eventually developing the Digital Innovation and Marketing Masters Program at Temple
    • Amy explains what the DIM program is all about
    • What the motivation behind developing the DIM program
    • During the Pandemic, Amy and her department have been helping small businesses pivot to become more digital and eCommerce based
      • Amy discusses the small business program and what’s involved in it
    • Some small businesses keep their traditional marketing separate from their digital marketing. Amy discusses her viewpoint on doing that.
    • What Amy thinks the barriers to entry are when it comes to small businesses and adapting to new technologies?
    • Some of the common issues that Amy has encountered while working with these small businesses that needed to become more digital
    • What kind of digital changes that happened during the pandemic are here to stay for small businesses and why
    • Amy also discusses what kind of future technologies should small businesses pay attention to as the pandemic ends
    • Amy’s favorite A list horror film (good quality horror film) and D list horror film (Terribly made horror film, but you are going to watch it either way)
    • Amy’s favorite Philadelphia Sports moment
      • ...more
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