GDMS Marketing Podcast

GDMS Classic - Interview with Steve Canter

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In the 20th Episode of the GDMS Podcast, we discuss Mastering Motivation with former Hokie Steve Canter of The CanterZone. We also discuss Porsche using Bill and Ted in their most recent online promotion, Retro 80's and 90's Marketing, and a Marketing Minute with Matt on Mirco Moments

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In our in-depth interview with former Hokie Steve Canter, Director Of Operations at VentureTech Group and Founder of The CanterZone we discuss:

  • The motivation behind him walking away from a Division II scholarship at Concord to become a Walk-on at Virginia Tech
  • What it was like to be recruited from a Division II school to play at Virginia Tech
  • What it was like to get one of the best compliments a coach can give you because of his self-motivation
  • What do you think in your life made your biggest impact in adapting this motivation mentality?
  • How he manages to maintain motivated
  • What it was like winning the 2003 Paul Frederick Cobb award recipient for team spirit and enthusiasm
  • How he shifted from being a player to being part of the coaching staff
  • His experience learning from Coach Gentry
  • What his motivation was for switching careers from coaching and what that transition was like
  • Where he came up with the idea for his business, The CanterZone
  • Steve's key ingredients that go into creating a winning culture in an organization
  • His biggest keys to removing obstacles and getting people to change
  • The keys to finding the right metrics and turning them into Key Performance Indicators
  • Is every incentive-based strategy involve monetary value, or are there other incentive-based ways to motivate employees as well
  • What his personal motivation was to start running Ultramarathons
  • What his favorite scary movie both A list (best quality film) and D list (Terrible film, but you find yourself watching it anyway) are
  • His favorite Lester Karlin moment
    • ...more
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    GDMS Marketing PodcastBy Grassroots Digital Marketing Studio
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