In the 44th episode of the GDMS Marketing Podcast, we discuss Law Firm Marketing with Allyson McAndrews, M.Ed., Director of Marketing at McAndrews, Mehalick, Connolly, Hulse, and Ryan P.C.  

In this episode, we discuss: 

✅ Challenges and Opportunities with Law Firm Marketing 

✅ Using relationships to Build Brand Awareness 

✅ How to create Content for the right audience  

We also discuss the following: 

WHAT IS LAW FIRM MARKETING? 

LAW FIRM MARKETING DEFINITION  

Law firm marketing is the use of multiple digital and physical strategies to attract new potential clients to your law firm.  

Law firm marketing is regulated by state court and bar association rules.  

Marketers need to be aware of these rules and regulations or run the risk of getting in trouble with the law.  

Digital Marketing Strategies Include: 

Traditional Strategies Include: 

A healthy modern marketing plan will include a healthy mixture of both traditional and digital strategies.   

How heavily a company leans into traditional or digital strategies depends on its budget constraints.  

IN-DEPTH INTERVIEW WITH ALLYSON MCANDREWS, M.ED., DIRECTOR OF MARKETING AT MCANDREWS, MEHALICK, CONNOLLY, HULSE, AND RYAN P.C.ON LAW FIRM MARKETING 

LAW FIRM MARKETING FOR YOUR FIRM  

Our interview this week was Allyson McAndrews, Director of Marketing at MMCHR Law Firm. In the interview, we discussed the Law Firm Marketing and marketing using social media along with: