GDMS Marketing Podcast

Data Marketing with Bill Starkey

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In the 40th episode of the GDMS Marketing Podcast, we discuss Data Marketing with Bill Starkey, Executive Creative Director at quench agency.

In this episode we cover:

  • Turning Data into Content
  • How to evoke emotion in your audience
  • What data to track to see if your content is successful

    • We also discuss the following:

    • The Matrix Digital and Data Marketing Campaign Red Pill – Blue Pill
    • Why nostalgia is such a powerful marketing tool
    • What data was collected in the Campaign
    • A marketing minute with Matt on what Event Marketing on Data Marketing

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      WHAT IS DATA MARKETING?

      DATA MARKETING DEFINITION

      Data Marketing is taking different data that your business has collected via avenues such as social media, google analytics, and sales using it to develop a buyer persona. That buyer persona consists of customer demographics which are mined through the collected data. Demographics such as sex, age, income levels, family status, and app usage (including day, and time frame) are used to better understand potential buyers. This collected data is used to develop compelling and emotionally responsive content that will evoke a response from potential customers. Data Marketing is a very powerful tool if used correctly in content marketing creation.

      IN-DEPTH INTERVIEW ON DATA MARKETING WITH BILL STARKEY OF QUENCH AGENCY.
      DATA MARKETING FOR YOUR BUSINESS

      Our interview this week was with is Bill Starkey, Executive Creative Director at quench agency. In the interview, we discussed the importance of Data Marketing including:

      • Bill tells us a little bit about his career before Quench
      • Bill discusses what led him to join quench and the food and beverage space
      • Bill talks about the data he looks at before he creates content 
      • Is it all internal or do you look at external/industry data?
      • Bill discusses how do you use those data insights and turn them into successful content
      • Bill discusses what KPI’s he setups up to determine what success looks like for his data marketing campaigns
      • Bill discusses if those data marketing objectives are determined prior to the launch of a campaign
      • Bill talks about what the key is to making content emotionally resonate with potential customers/customers when putting together a data marketing campaign
      • Bill talks about how data marketing helps determine your brand identity, and how to use it to maintain a strong brand digitally on social media
      • Bill discusses his favorite A list horror film (good quality horror film) and D list horror film (Terribly made horror film, but you are going to watch it either way)
      • Bill tells us his favorite Hokie in-person sports moment is and his favorite sports moment he didn’t attend

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