Business Reimagined with Danny Iny

This is a touchy subject. As thought leaders and entrepreneurs, your ideas are precious. They are what make you unique, and give you the edge over your competition. The last thing you want is for your team members to leave and take your ideas to your competition. Or is it? Today's guest, David Burkus, has written a book that challenges this commonly held fear. In Under New Management, he explains how the cross pollination of ideas is what propagates real growth and change in an industry. He also thinks that ideas are mostly meaningless. What matters is the ability to execute them. Plus: Commonalities among successful entrepreneurs, based on David's research in social sciences How your employees are more motivated and willing to bring their creativity to work when there aren't restrictive NDAs and non-competes The real life, Silicon Valley example of how an industry benefits from open doors for employees and sharing of ideas If you're a forward-thinker who believes that collaboration is more meaningful than competition, you don't want to miss this episode. KEY POINTS: At 3:00 – David explains what his new book, Under New Management, is really about. He offers a unique perspective on knowing what entrepreneurs do to be successful, using social science. At 6:00 – David discusses some of the common things he sees among entrepreneurs who have built successful businesses At 9:00 – Danny and David discuss how NDA's, non-disclosure agreements, are often abused. As a result, entire industries are stunted, and employees are less motivated to bring creative thought and originality to their work. At 13:00 – David explains how the lack of ownership of your own work can affect your company's success, and why it's okay for people to sidestep from one organization to another freely. At 20:00 – Danny and David discuss Mirasee as a case study for problems with implementing the changes David recommends, and how other companies can approach it.

Almost everyone loves pizza. Almost no one loves policy, especially employees. If you're planning to grow a business, it pays to know in advance how your policies will affect the way your employees work for you, because that will affect your success. Better yet, don't bother with policies at all. But are you ready to put your policy book in the company shredder? Today's guest, Nick Sarillo, is the founder and CEO of Nick's Pizza and Pub, a restaurant that boasts a turnover rate that is 125% lower than the industry standard, and Nick credits his management style and lack of restrictive policies for earning his employees' overwhelming support… PLUS: The amazing story of Nick's big failure, and the unexpected way he went against the 'smart people in the room' to turn it around How policy keeps you from being an effective leader Giving employees ultimate freedom while still making the right choices The all-or-nothing test to make sure everyone is on board with you This episode isn't just for companies with large teams. If you're an entrepreneur looking to grow your business, you NEED to implement Nick's management style with your first employee – all the way to your 50th. KEY POINTS: At 5:00 – Nick describes the tearful moment he sent the email that would mark the end of his restaurant empire, and the amazing response he got that saved it. At 11:00 – Nick explains how it wasn't pity that saved his business; it was the company culture he had went to great pains to design and implement, one FREE of policy. At 13:00 – Nick tosses the policy book out the window and explains how to handle team conflicts without becoming the company police. At 17:00 – Danny and Nick discuss how existing companies can use his system to transition existing policy-centric cultures to those that offer employees more freedom to make good decisions. At 22:00 – Nick discusses 'culture,' and how the loudest voice in the room usually defines it. He also explains how to shift it away from negativity.

What if you could write a book without writing it? We're not talking about ghost writing or word mills. This book would be your voice, your expertise, and exactly what you would have written if you had the time to sit down and write it. Think it's too good to be true? Today's guest, Tucker Max, has developed a process he calls Book In A Box, and he's had incredible success helping busy entrepreneurs and thought leaders write books. While the name Book In A Box might sound like a gimmick, his process is far from it. Tucker also talks about: The 3 questions you should ask yourself before you write a book or create a product The exact process for writing a book without writing it Where to get your *FREE* copy of the Book In A Box method if you prefer to do-it-yourself, but want to take advantage of the process If you've ever wanted to write a book but didn't know where to start, or you want to write a book without writing it to solidify your authority in your field, you don't want to miss this episode. Key Points: At 4:00 – Tucker talks about some of the greatest thinkers we still refer to today, and how they didn't write any of it down themselves. At 8:00 – Danny and Tucker discuss the major differences between the Book In A Box method and traditional ghostwriting. At 13:00 – Tucker explains the critical difference between thinking and writing, and what that means for people who have enough knowledge to fill a book, but might lack the time to write it themselves. At 19:00 – Tucker gives his three step process for positioning yourself and your business, so that you achieve the outcomes you want with your book. At 24:00 – Danny and Tucker discuss the stigma around writing without writing, and why that skepticism is unfounded.

Have you ever had that 'perfect day' you wish you could replicate over and over again? You were firing on all cylinders, knocking out tasks, and every single one of them brought you a step closer to your big life goals? How would you like every day to be a perfect day? Today's guest, Craig Ballantyne, author of Perfect Day, can help you do just that. In fact, he says that it's structure that leads to ultimate freedom, and he's got a three step structure to help you. Plus: How to apply control, coping, and concentrations to the three parts of the day Understanding 'magic time,' and upping productivity exponentially Learning to create structure even when you're juggling a bunch of different things How to beat the treadmill other productivity books put you on that will NEVER bring you to the outcome you want for your life. Make every day a perfect day, and start YOURS today with this episode of Business Reimagined with Danny Iny and guest Craig Ballantyne. Key Points: At 3:00 – Craig explains what 'magic time' is, how to figure out when yours is, and how to schedule your day around it. He also explains how to break out of 'OCD loops.' At 11:00 – Craig explains how to deal with having no control over the structure of your day, and what to do when your magic time is interrupted. At 13:00 – There's an important distinction between what some people consider the perfect day and what Craig is actually talking about; is it walking on the beach on vacation? Not according to Craig. At 15:00 – Craig explains how 'control, cope, and concentrate' relate to the different parts of the day: morning, daytime, and evening, and the mindset around it that will change the way you do things. At 23:00 – We already live by a lot of rules and structure we didn't even know we have; Craig explains how to hack that mentality to make it work FOR you instead of against you.

What's the difference between persuasion and manipulation? Is persuasion just a nicer way to manipulate someone? According to Dave Lakhani, persuasion expert, they are related, but with two huge differences. Can you guess what they are? On today's Business Reimagined, Dave takes us through his early life of being manipulated by an outlier religious cult, and the latter part of his life teaching his clients to use persuasion ethically. He discusses intent and outcome of persuasion. Plus: How anyone can develop charisma and persuade others The key differences between persuasion and manipulation Social testing and some tactical approaches to persuade your audience The simplest way to get someone to like you Everyone can use ethical persuasion to get ahead in marketing, sales, or business in general. And how many times in your personal life have you wanted to get someone on your side of the fence? Don't miss today's episode with Dave Lakhani on the Art of Persuasion. Key Points: At 6:00 – Dave explains how persuasion is both harder and more simple than hypnotizing someone, and his definition of persuasion. He picks apart exactly how you can use heuristics to make a great first impression. At 11:00 – There is a dark side to persuasion, and it's called manipulation. Dave explains the intent of manipulators and what happens to them as a result of their disregard for others. At 14:00 – Dave talks about what it's like getting 'caught' testing new methods of persuasion, since everyone who knows him knows he's a persuasion expert. At 17:00 – You can get better at persuasion and develop a personality of charisma, and Dave explains how you can do it without being slimy. At 23:00 – Dave wraps up with his thoughts on how you can become a 'black belt' at persuasion techniques, get what you want out of life, and do it where you and those you are involved with end up winning.

Engagement was a hot topic a few years ago, and it remains to be to this day... ...but most people are doing it wrong. There's one simple thing to remember when you're talking about engaging with your audience, and it hasn't changed since the beginning of the Internet. Want to find out the secret to real engagement? Today, our own Danny Iny, founder and CEO of Mirasee and author of Engagement from Scratch!, talks about how engagement has changed over the years, and the very important way it's remained the same as when he wrote the book on it. Learn the difference between 'list' and 'audience' Real numbers revealed on how much money you should be making per subscriber Find out whether guest posting is still a valid tactic Whether success in today's online world is worth the effort you need to put into it If you've got an audience online or are considering building one, you don't want to miss this high-level discussion of engagement with Danny Iny and special guest host, Lou D'Alo, who is Mirasee's Education Team Lead. Key Points: At 4:00 – Danny explains very succinctly what an audience really is compared to the common term 'list.' That simple change in mindset will bring you much closer to those you serve. At 8:00 – Danny discusses his first book, Engagement from Scratch!, and how it's held up over the years. You might be surprised to hear his response. At 14:00 – Danny talks about influencers like Seth Godin and Tim Ferris, and how content creation is changing. If you're creating content these days, you don't want to miss these insights. At 16:00 – Who is audience building really for? Danny talks about who it will really help, and the business types that shouldn't bother with it. At 20:00 – Danny debunks the myth that audience building is a 'cult of personality,' and instead offers up what audience building really is..

When was the last time you sat down and had a face-to-face withone of your customers? Would you consider going to a fan's home andhaving a chat with him to get to know him better?To many entrepreneurs, it's a very foreign idea, but can youimagine the power of sharing a drink with your customer 'avatar'instead of looking at a breakdown of who you think he is, typed outon a computer screen?Today's guest, Martin Lindstrom, is – and has been – a thoughtleader in marketing since the beginning of the internet, and he'sproposing a transformation of what we do as entrepreneurs intoday's world of big data.Find out what LEGO did when they were failing that has made themthe largest toy company in the worldLearn he 1 question Martin asks first when sitting down with anew clientUnderstand when to use big data versus small dataHear Martin's thoughts on entrepreneurs who are out of touchwith their customersAfter having spent time in 2,000 consumers' home across 77countries in the past decade, Martin has a very unique perspectiveon marketing you won't find anywhere else. If you want to learn thepower of small data, then you don't want to miss this episode ofBusiness Reimagined.Key Points: At 4:00 – Martin reveals the first question he asks hisclients in regard to their customers, and what he forces them todo. At 9:00 – Martin gets to the heart of why there is such adivide between companies and their customers, and reveals theshocking way that Lego turned their nosedive around by talking to a11 year old kid. At 13:00 – There's one obvious problem with big data, andMartin explains what it is. He talks about how to get around theproblem by getting personal. At 23:00 – Martin talks about the importance of instinctwhen using small data and being a successful entrepreneur. At 28:00 – Having spent time in over 2,000 consumers'homes, Martin shares how you can do it on a scale that works foryou.

Monica Seles is a famous tennis player, and she revolutionized the world of tennis by grunting. When she won an amazing upset in the 1990 French Open, the 16-year-old created a new trend that was quickly adopted by other players. What can we learn from this? While Monica's guttural addition to tennis was unintentional, your own actions can set a standard and revolutionize energy, happiness, and productivity. When you make the 'game' your own by personalizing it, you win. Today's guest, Ron Friedman, is an award-winning psychologist and contributor to Harvard Business Review, Fast Company, and CNN. He has some amazing insights on how to increase your energy and productivity by building a better workplace in the office or at home. And if you're a leader, you can cause that change to ripple out into the culture of your company. Get 2 super-simple workplace hacks to increase your productivity whether you're in an office or working from home. Protect yourself and your free time with a few easy automated email hacks that will increase your productivity in the long run. Find out what 2 things matter more than money, whether your work in an office or at home. Find out more about Ron's expert opinion on energy, happiness, and productivity, as well as a few simple steps you can take to improve them, on today's Business Reimagined. Key Points: At 3:00 – Ron talks about why he wrote his book, 'The Best Place to Work,' and the main ways you can make your workplace the 'best place to work.' At 8:00 – There are always trade-offs when trying to improve your productivity, and Ron explains how to prioritize your plan of attack. At 12:00 – Ron explains that culture can't be mandated in the workplace, but setting examples can affect culture, especially when you're a leader. He also explains how companies like BMW prevent employees from being overworked at home and on vacation. At 19:00 – Monica Seles accidentally changed how tennis players play tennis, and Ron explains how you can use that same tactic to change how your company and co-workers act. At 24:00 – Ron closes out the interview with some practical ways to improve your own energy, happiness, and productivity whether you work for a company, or at home.

It’s hard to believe that success in building an offer can drag you down. Really – if you’re raking in thousands, hundreds of thousands, or even a cool million, is that the kind of success your heart desires? Or do you want to create something that will be a legacy for everyone? Today’s guest, Pat Flynn, is no stranger to building ultra-successful products. He’s been doing the Smart Passive Income blog and podcast for years and is a best-selling author. His latest book, Will It Fly, is about a wonderful process of validating your offer, but with a unique twist. Find out what that twist is and more on today’s Business Reimagined with Danny Iny. KEY NOTES: At 5:00 – Pat talks about his biggest mistake, what he would have done differently after being laid off from his architecture job, and it’s something that every aspiring entrepreneur needs to hear. At 6:30 – Pat shares his own doubts and fears that beginning entrepreneurs often face, like impostor syndrome and competition, and how he conquered them. At 10:00 – His new book, Will It Fly, is written for anyone wanting to create a product – even a physical product, and Pat shares one of the most important concepts that you won’t find in most courses. At 12:30 – Pat shares his thoughts on transparency and a simple exercise you can do with one sheet of paper and a pen that will help you focus your whole life. At 22:00 – As for the future, Pat has an even grander vision in addition to the Smart Passive Income blog and podcast, and it involves educating children.

You’ve heard it before: to be an artist is to suffer. Whether you’re acting, writing, painting, or any other creative endeavor, it’s easy to want to pretend the business side of things doesn’t exist. Money is dirty, and technology is too hard, right? You don’t have to be a starving artist. You don’t have to feel bad about leveraging technology and charging money for your hard work. Today’s guest, David H. Lawrence XVII, is an actor from the hit show Heroes, a prolific voice actor and coach, and a technology junkie. When he’s not being artistically awesome, he’s busy spreading his message to all creatives. To be an artist isn’t enough these days. You need the Art, the Commerce, and the Science. Learn all about what David’s 3-pronged approach to acting and creative work, which relies strongly on sound entrepreneurial practices, on today’s episode of Business Reimagined with Danny Iny. KEY POINTS: At 2:00 – David explains his theory of observable realities and the definition of success that he gives to every client. He then explains exactly what he means by Art, Commerce, and Science. At 9:00 – David explains how the approach of Art, Commerce, and Science applies to fields beyond actors and creative – especially entrepreneurs and solopreneurs. He talks about what you have to do to succeed. At 12:00 – There’s a lot of controversy around ‘selling out’ when it comes to creatives making money with their art, especially around bestselling author James Patterson and his method for pushing out a ton of books every year. At 16:00 – The 80/20 rule is used by a lot of people to forgo learning Commerce and Science, so David gives his take on how to 80/20 correctly when those aren’t your strengths. At 20:00 – David dispels the myth that if you have really great art (or an amazing product), you’ll be discovered. He shares what you REALLY need to do to succeed.