Business Reimagined with Danny Iny

Do you ever get in front of people and your confidence suddenly goes out the door? Even if you’re perfectly prepared to give a stunning speech or network like a pro? According to today’s guest, Dr. Nic Lucas, you’re being haunted by neurotags, and he’s here to talk about how you can bring about real behavior change. How difficult is it to change your behavior? Dr. Lucas says it’s not always as difficult – or time consuming – as you might think. KEYNOTES: At 4:00 - Dr. Lucas explains how brain science affects everything in an entrepreneur's life, from his or her success to whether or not customers will receive the message and product with open arms. At 6:00 - Dr. Lucas talks about neurotags. These are the things that happened to you before that affect what you do today without you even realizing it. They can shape your future for better or worse. At 16:00 - Dr. Lucas talks about changing behavior, from the smallest things like habitually checking social media, to the very biggest things that have an 'emotional charge' to them. At 20:00 - It's not impossible to break habits and thought patterns, and Dr. Lucas shares some of his techniques with Danny. At 26:00 - Dr. Lucas addresses the point of having amazing achievements but still feeling empty in other areas of their lives, especially dealing with anxiety.

Having an authentic marketing story is a necessity to connect with your audience, but what is at the heart of that story? How does your business story mesh with your personal story? More importantly, how can the stories you tell sabotage your success? Today’s guest is Lisa Bloom, the Story Coach, who helps entrepreneurs just like you with their message. She’s got some amazing insights on how you can find true authenticity by recognizing that your business story begins with your life story, and you should question how you’re sharing that story. At 4:00 - Lisa explains exactly WHAT story coaching is, and what it means for everyday entrepreneurs. At 9:00 - Lisa and Danny talk about how you take a painful experience, part of your story, and reframe the entire thing so that it's something that helps you, pushes you to do better. At 14:00 - Lisa talks about how reinterpreting stories transcends one simple aspect of an entrepreneur's life; it's both personal AND marketing. At 17:00 - Lisa explains the decline of the buyer/seller relationship, and the one very important missing component, that can be addressed by story. At 25:00 - Lisa shares her 'grand vision' of what story coaching can do - and it goes far beyond a person's business. Story is how we understand one another, and Lisa explains how that can change the world.

As you have noticed, the look and feel of our website, along with our name, has changed. This was once Firepole Marketing, made up of a group of people who believed that business can be better, it’s about more than just the money, and that entrepreneurs like yourself can make an impact while making an honest living. The name may have changed, but the people who make up the company haven’t, and neither have our beliefs. In fact, our new name, Mirasee, is a reflection of those core beliefs. This week on Business Reimaged, Danny explains what the new name means, what the changes mean for our community, and exactly what his vision of ‘better business’ is. This is an episode you don’t want to miss! At 2:00 - Danny divulges his secret bias against online marketing. At 5:00 - Sometimes the 'rip the the band-aid off' approach is best, even when there are costs involved. At 8:00 - You might be surprised how little testing Danny did on the new Mirasee brand. But what's really interesting is the why. At 11:00 - Danny talks about our new name, Mirasee, and what it actually means. More importantly, he explains the shift in our direction as a business that the name also signifies. At 16:00 - Are you a fan of Firepole and worried about what's to come? Danny talks about Mirasee's new direction: who it's actually for, what we believe, and how things will be changing. We'd LOVE to hear from you! Every week, we read what one of our reviewers had to say, so leave a review!

Michael Port is well known for his roles in movies and television, like Sex and the City, but did you know he also has a background in the business side of the fitness business. Or that he can help you dispel your fear of public speaking?!? Today, Danny talks with Michael about how all of life is a performance you can prepare for, from first dates to job interviews, and company pep talks to CEO speeches. Key Points At 6:00 - Michael makes the claim that marketing isn't what gets you clients, and explains what actually DOES get you business. At 9:00 - As an actor, Michael knows how important preparation for performances is, and he shares just how much you should prepare for your life's performances. At 14:00 - Do you go into a performance with the goal of being good, or even great? Then according to Michael, you're doing it wrong. He explains what the actual goal should be. At 18:00 - Michael takes Danny through the actual process of preparing for performances, using examples from Danny's life. At 26:00 - Michael talks about his 'win scenario' for his new book release, and what he hopes he can help people accomplish through his teaching. Enjoying the podcast? Help us spread the word! Never miss an episode! Subscribe to us on iTunes or by RSS. (If you’re subscribing by RSS for the first time, go to your podcast player, and enter the RSS link – your player will know how to handle it!) When you rate and review, you help us reach others. Leave us a short review and a rating on iTunes, and every week we'll mention a reviewer by name and share what they had to say!

Danny Iny is the founder of Firepole Marketing, bestselling author of several books, including his latest, Teach and Grow Rich. Danny has seen incredible success in his online courses, and he doesn't just attribute that success with great content. It has just as much to do with the environment of education that he nurtures with his students. Today, Danny talks about the future of online courses, and the big 'Information vs. Education' divide he sees coming that will leave some online course builders wondering what happened. But for those who are prepared, the Teach and Grow Rich opportunity will be life-changing, not just for those who teach, but also for those who want to learn. Key Points At 4:00 - Danny talks about how we got to the point where online courses ended up costing way more than they are worth. At 8:00 - With the 'great divide' happening between information and education, Danny talks about the future of online courses. At 16:00 - Danny discusses the 2 Sigma problem regarding student performance, and how to solve that problem. At 21:00 - Danny touches on how his Teach and Grow Rich opportunity confronts the problems with online education today. At 24:00 - With major players like Lynda.com and Udemy, Danny explains how niche coursebuilders can prosper. Enjoying the podcast? Help us spread the word! Never miss an episode! Subscribe to us on iTunes or by RSS. (If you’re subscribing by RSS for the first time, go to your podcast player, and enter the RSS link – your player will know how to handle it!) When you rate and review, you help us reach others. Leave us a short review and a rating on iTunes, and every week we'll mention a reviewer by name and share what they had to say!

Ever wonder what Jeff Goins and Leonardo da Vinci have in common? Jeff calls it the Portfolio Life, and it's nothing so simple as where you invest your money. Instead, it's where you invest your money, your time, and your life. Today Jeff and Danny talk about how the shift in the business world has freed us from the jobs of 'robots,' what that means for you and your future, and how to be your own 'patron.' This is the idea that your business can and should sustain your art, whatever your art may be. Key Points At 5:00 - Jeff blows the notion of long-term job security out of the water, and explains what is taking its place. At 8:00 - Jeff explains what the new kind of mastery is, and it's NOT being a jack of all trades, nor is it being a factory 'robot.' At 12:00 - A creative at heart, Jeff talks about the thought process he went through when he decided to be his OWN patron. At 18:00 - Jeff discusses how the Portfolio Life goes far beyond the money, the job, and the economy; it has everything to do with life at home as well. At 25:00 - Jeff gives his 'next steps' for anyone looking to begin living the Portfolio Life. Enjoying the podcast? Help us spread the word! Never miss an episode! Subscribe to us on iTunes or by RSS. (If you’re subscribing by RSS for the first time, go to your podcast player, and enter the RSS link – your player will know how to handle it!) When you rate and review, you help us reach others. Leave us a short review and a rating on iTunes, and every week we'll mention a reviewer by name and share what they had to say!

If you're looking for shining examples of ethical online marketing, the last place you'd probably look is at the supplements industry. From cheap, ineffective ingredients to highly questionable messaging practices, it can be the worst of the worst. Except for Buck Rizvi. Buck has what he calls the 'grandmother test.' If he wouldn't give one of his supplements to his mother or grandmother, or would market to them in a certain way, then his company, RealDose Nutrition, isn't allowed to do it either. And in addition to Buck's ethical marketing and product creation, he's also got some powerful advice for entrepreneurs: ABL. Aways be learning. Key Points At 2:00 - Buck recalls the revelation he had while working for a Fortune 500 company, and the knowledge that shaped his future. At 6:00 - Buck talks about the mentality it took to launch and grow his supplement company to millions of dollars. At 9:00 - While much of the online supplement industry is 'scuzzy,' Buck does things differently, and the simple litmus test for whether or not he creates a product, and how he markets it. At 16:00 - Buck compares the supplement market to the fall of Chrystler's PT Cruiser, and how sub-par ingredients don't do the same thing for your body that the same quality ingredients do. 18:00 - If you remember nothing else, Buck wants you to remember this: ABL. Always Be Learning. If you have a business and don't do this, you don't deserve to have a business. Enjoying the podcast? Help us spread the word! Never miss an episode! Subscribe to us on iTunes or by RSS. (If you’re subscribing by RSS for the first time, go to your podcast player, and enter the RSS link – your player will know how to handle it!) When you rate and review, you help us reach others. Leave us a short review and a rating on iTunes, and every week we'll mention a reviewer by name and share what they had to say!

Tracy Matthews is a renowned jewelry designer, but her biggest fans will tell you that's not why they love her. You see, the jewelry industry is very tight-lipped, and it's difficult to get help or information. Tracy had to figure it out herself, but she is now bucking that inhibitive trend. Tracy co-founded the Flourish and Thrive Academy, where she and her partners teach new designers the ropes of the industry. And more importantly, she teaches them the business skills they need that will allow them to successfully sell their masterpieces. Tracy's audience goes beyond jewelry designers, and there's no doubt you'll find something useful if you are a designer. Key Points At 3:00 - In a time when the jewelry industry was only in the wholesale realm, Tracy bucked the trend. At 6:00 - Tracy talks about the fundamental mistake she sees other designers make, that prevents them from growing their business. At 12:00 - What happened when Tracy began selling her services as a consultant, and how she handled the fact that she had failed in her business. At 14:00 - Tracy talks about launching her own online education company, and the funny part was she had no idea what she was doing. But there was one simple thing that put her ahead of the game. At 20:00 - Tracy talks about the terrible oversight that jewelry designers face, where they're prepared for everything except the one thing they need the most, and it's also relevant for any type of designer. Enjoying the podcast? Help us spread the word! Never miss an episode! Subscribe to us on iTunes or by RSS. (If you’re subscribing by RSS for the first time, go to your podcast player, and enter the RSS link – your player will know how to handle it!) When you rate and review, you help us reach others. Leave us a short review and a rating on iTunes, and every week we'll mention a reviewer by name and share what they had to say!

If we were to talk to your audience right now, and ask them to tell us about you in two sentences, would they be able to do it? If the answer is no, that means that you haven’t given them the words to say, and more importantly, to spread to others. Today’s guest, Don Miller, had a moment just like that, and it was what sparked his creation of the Storybrand framework that has been used by companies like Pantene, Chick Fil A, and even the White House, to help them develop their brand through story. Oh, and it doesn’t hurt that Don is a best-selling author who has spent countless hours as a student of story. Key Points At 4:00 - Ever wished a marketing strategy would just fall in your lap? The Storybrand Framework is built on how the human brain works, making that possible. At 8:00 - Don talks about his 5 week retreat in a cabin in the woods, where he tore his way through a VHS library in his boxers, and how he figured out the Storybrand framework in his boxers. At 12:00 - Don explains why positioning your brand as the hero of the story is the absolute best way to get your ideal customer to IGNORE you. At 18:00 - The SB7 framework is one that any business can implement to great success, even though it's heavily 'blue ocean methodology,' as Don calls it. At 18:00 - The SB7 framework is one that any business can implement to great success, even though it's heavily 'blue ocean methodology,' as Don calls it. Enjoying the podcast? Help us spread the word! Never miss an episode! Subscribe to us on iTunes or by RSS. (If you’re subscribing by RSS for the first time, go to your podcast player, and enter the RSS link – your player will know how to handle it!) When you rate and review, you help us reach others. Leave us a short review and a rating on iTunes, and every week we'll mention a reviewer by name and share what they had to say!

If you're an educated professional with a strong skill set and a head full of best practices, that makes for great job security and a fulfilling career, right? Think again. In Taylor Pearson's book, The End of Jobs, he talks about how this segment of the job market could possibly be shrinking significantly. Today, he and Danny discuss what could take its place, and if you're an entrepreneur at heart, you'll want to hear what they have to say. Key Points At 2:00 - Taylor laughs about how he built his empire from his parents' basement, and it has everything to do with apprenticeship. At 6:00 - Taylor reveals how he thinks we've gone from the golden age of information, on to the new age of entrepreneurship. At 9:00 - If you have a job that involves a defined role and good practices, you might be in for a surprise when your type of job disappears from the market. At 14:30 - Danny and Taylor discuss the possibility of unemployment surging, which underpins his idea that entrepreneurship is safer, more profitable, and even more accessible today. At 24:00 - Taylor shares the single best definition for entrepreneurship that he's ever heard. Enjoying the podcast? Help us spread the word! Never miss an episode! Subscribe to us on iTunes or by RSS. (If you’re subscribing by RSS for the first time, go to your podcast player, and enter the RSS link – your player will know how to handle it!) When you rate and review, you help us reach others. Leave us a short review and a rating on iTunes, and every week we'll mention a reviewer by name and share what they had to say!