Business Secrets Podcast

In business, less is more. Think Apple, Google, Facebook. All of these companies started with simple ideas and geared their products and services towards the concept of less is more. No matter what you sell and who you sell it to, in marketing and sales, less will always be more.

In this podcast episode, we explore this concept taking a deep-dive into understanding what drives human behavior and who you can leverage this concept to increase leads, sales and conversions in any industry or niche.

What does it take to achieve anything monumental in business? 100 days to greatness is a concept that can take you from the current plateau to the next level. Because, the truth is that whatever got you here to the current level of your business will not take you to the next level.

In this podcast episode, we explore what it takes to identify the one thing that will take you from here to there. 100 days of greatness has the power to exponentiate your results no matter what industry or niche you're in.

What got you here will not get you there. Heard that before? In the world of business, no truer words have been spoken. In order to get to that next level, you need the right systems in place. Those systems need to be assigned to the right people so that each employee or manager has a role and can be held accountable when things slip through the cracks.

In his podcast episode, we explore just what it takes to get your business to that next level through the use of systems to scale.

People want to buy from people that they like. Not from stodgy, cold companies. And to get people to like you, you need to be transparent. Because, let's face it, transparency sells. The truth is that whatever it is you're peddling, is part of the journey on where you were that got you to where you are today.

That epiphany is the link between the old you, which is your ideal prospect, to the new you. In this podcast episode, I discuss, in detail, how to use transparency to sell more in any business.

Anything you track will grow. But oftentimes, we don't track things. In fact, we ignore them. But in order to get explosive results and increase your leads, sales and conversions, you have to test and tweak. And the only way to test is to track everything.

The truth? The more often you track, the more likely you're improve any business in any industry or niche. Testing and tweaking is a hallmark of the most successful entrepreneurs in this world, and in this podcast episode, we explore what it takes.

Whether you're in Silicon Valley or in another hotbed for the startup space, there's a culture brewing around unicorns and exits that's just electric. The goal? Create the next billion-dollar startup, aka a "unicorn." Is it possible? Maybe. If you're lucky, work smart and have all the right ingredients in place.

In this podcast episode, we explore unicorns and exits and whether this should even be something to concern yourself over in the early stages of building a business.

Stop saying yes. As entrepreneurs, and decent human beings, we often say yes to many things. By saying yes, we divert our energy and our time in other directions, depleting us. Considering that time is our most precious resource, when we do say yes, we shift our focus away from our core business, making it more difficult to make progress.

And, in order to scale any business, you have to be a steward of your time. In this podcast episode I talk about the importance of not saying yes anymore.

With great power comes great responsibility. In this podcast, I share a personal story of a situation that took me from high-flying entrepreneur making millions of dollar to broke, bankrupt and hopeless. The truth is that many of us skirt responsibility when we gain power in any capacity.

However, experiences like this define us as long as they're not repeated. As Einstein once said, “The definition of insanity is doing the same thing over and over again, but expecting different results”.

In business, visibility is the key to scaling. Without getting your offer in front of prospects, you're literally shooting yourself in the foot. But, it's not just about getting any prospect to see or hear about you; it's about re-targeting prospects who've shown a mild interest in what you're peddling.

Today, one of the best ways to keep your offer in front of prospects who've checked out your site and have shown an interest in what you're selling, are re-targeting ads using the Facebook Pixel.

Are you struggling with slow sales? If you're an entrepreneur or business owner selling anything from products to services or information, then this information is crucial. Not only do we need to understand how to sell effectively, but we also need to understand the power of building relationships with prospects.

In this podcast episode, we explore the underlying fundamentals that have the most significant impact on sales and just how to leverage these to drive sales up in any industry or niche.