In this ‘unhinged’ conversation, Jess, Mikel, and David explore the evolving landscape of entrepreneurship, emphasizing the importance of customer experience, the role of technology, and the human element in business. 

They discuss how starting a business today is easier than ever, yet requires a focus on genuine customer relationships and the long game of success. The discussion also touches on the significance of personalization in customer loyalty and the future of e-commerce.

Takeaways:

• 68% increased repeat purchases result from superior customer experiences.
• The human component cannot be underestimated in its value.
• It's so much easier to start a business today.
• Customer Commerce flips the script.
• Don't confuse AI with I.
• The delayed gratification aspect of success is underplayed.
• Personalized loyalty rewards would improve shopping experience.

Sources:

Master the Unexpected in 2025: The 20 Unusual Habits of Iconic Brands

Inside Retail Outlook for 2025

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