Business Source

In Episode 3, I chat with John Hayes, a close friend and supplier to Connecting Business, about digital marketing solutions, innovative ideas to remain fresh and above all, communicating with your clients.

All too often I've seen businesses that are only interested in talking to new prospects and they lose sight of the people / businesses that are already spending money with them.

I also share the things we've tried and the different methods, from email, to video to LinkedIn campaigns.

Welcome to the first episode in the series.  Here I talk with a friend, mentor, author and motivational speaker, Mr Gavin Ingham.

To set the scene…

I’ve known Gavin Ingham since 2004 when he became a sales coach to the team I worked within at Websense (now ForcePoint).  Many of his teachings and guidance really did stick with me throughout my sales career and into running my own business.

I sat down with him to hear how he’s coping with the new normal, how it has impacted his business and learn how to take responsibility in order to effect your own outcome.

Conviction, Clarity & Consistency are the three pillars to listen out for.

Similarly, I share how the things Gavin talks about relate to what I’m seeing with our clients and prospects, sharing what I hope are some valuable tips for getting yourself, your teams, your company, back on track for the best chance of success.

Strategy, People & Technology.  Without any of the three individually, it’s unlikely that you would succeed. 

·         Having a strategy underpinned by technology, but with people that don’t understand the strategy or how to use the technology, is likely to result in failure.

·         Having a strategy and the people but with no technology or misalignment, means it’s unlikely you can scale.

·         Not having a strategy, well, failure is inevitable.