Business Stories with Ryan Arcoraci

Your franchise is growing. Is your marketing keeping up—or just getting more complicated?

More locations shouldn’t mean more marketing chaos. In this episode of Business Stories with Ryan Arcoraci, Reshift Media Co-Founder Kirk Allen joins me to explore how Franify brings corporate teams and franchise owners together to tackle one of franchising’s toughest challenges: turning a national brand strategy into marketing that connects with local customers.

We dig into what Franify can actually do for franchise marketing, how to give owners local flexibility while protecting your brand, and how to measure what’s working across your network. We also explore Franify’s approach to social media posting, digital advertising, and more. 

If you’re a franchisor, franchise marketer, or multi-unit operator tired of juggling platforms and chasing participation, this conversation puts a practical question front and center:

How can you make marketing easier to execute—and more accountable for results?

Learn more at Franify.com.

Mention this episode for a 60 day FREE trial of Franify. 

*Ad spend is not included in the free trial. 

Are You Satisfied with Your Stores’ Performance?

Introducing the “Life Raft” Marketing Program for Under-performing Stores

by Impact Marketing Services

18-22% of a franchise network’s stores under-perform or are struggling.

There could be several reasons –

1. Operational issues – lack of proper employee training or high employee turnover

These issues often create poor validation to prospective franchisees, which will inhibit the growth and expansion of the emerging franchise brand.

Develop success stories for your struggling locations by dramatically increasing

The IMS “Life Raft” Program is a four-month low-cost “hands-on” marketing program that generates success for under-performing stores…quickly, with measurable results –

Take customers away from the competition.

Bring back former customers and build loyalty.

A highly targeted 4-month marketing plan.

602.318.3008 call or text

[email protected]

Innovation is about much more than having a great idea.

It's about improving your business and your life for good. 

In this episode, Chris Hawker joins the discussion to explore why innovation is essential to long-term business success and what it takes to turn creative thinking into real commercial value. We discuss how leaders can spot opportunities, evaluate new ideas, create space for experimentation, learn from failure, and build innovation into the everyday rhythm of a business. We also touch on what self-innovation really means and how it can change your life for the better. How some of the smallest changes can have the biggest impact. Whether you’re an entrepreneur, executive, or business owner, this conversation offers a practical look at how to keep evolving before the market forces you to.

What happens when culinary education meets entrepreneurship and child development? In this episode, I sit down with Leigh Feldman, CEO of Young Chefs Academy, to explore how the brand is inspiring children through hands-on cooking experiences while building a thriving franchise community across the country. Leigh shares the mission behind Young Chefs Academy, the impact cooking can have on confidence and creativity in young people, and what it takes to scale a purpose-driven business in today’s world. Whether you’re a parent, entrepreneur, educator, or franchise enthusiast, this conversation serves up valuable insights and inspiration.

Joe Queer, frontman of the iconic punk band The Queers, joins the podcast to talk about four decades of making unapologetic, Ramones-inspired punk rock. From the early DIY days to their cult following, Joe gets candid about music, culture, personal growth. From his close relationship to Joey Ramone to his drive to always put out great music. Joe is an inspiration to us all. 

In this powerful and deeply moving episode, Rob Greene, a U.S. Navy veteran, shares the life-altering story of how surviving an attempted suicide became the unexpected turning point in his journey toward peace, purpose, and true happiness.

We dive into the everyday struggles that so many of us silently face — and Rob opens up about what it really takes to dig deep, heal, and start living with intention. From his experiences abroad to the lessons learned from diverse cultures and communities, Rob brings a raw honesty that’s both grounding and inspiring.

If you’re navigating hard times, battling inner demons, or simply searching for something more — this is the episode you need to hear.

🎧Learn more about Rob’s mission at Unfiltered Wisdom.

Aaron Carnes joins the podcast to talk about his mission to reframe the conversation around ska music and his writing career. As a veteran journalist and former ska-punk drummer, Aaron brings firsthand knowledge and critical insight to his book, "In Defense of Ska." We discuss the genre's rich history, its cultural significance, and what it tells us about how we frame music history and some of the politics around it. We also talk about Aaron's new book centered around death and dealing with the inevitability of it. Whether you're a ska fan or a skeptic, this episode will make you rethink what you know.

What if franchise ownership didn’t require six figures up front—or running the business yourself?

Kenny Rose, founder and CEO of Franshares.com, is flipping the script on how people invest and build wealth. His platform is making franchise ownership accessible through fractional investing, allowing everyday people to co-own real, cash-flowing businesses—without the traditional barriers.

In this episode, Kenny breaks down how Franshares gives aspiring business owners—and even those who couldn’t previously qualify for a franchise—the opportunity to get in the game by partnering with investors.

👉 If you’re a broker or consultant, this could be the breakthrough you’ve been looking for: a path to help strong candidates finally realize their dream of franchise ownership, even if they don’t have the capital or credit to go it alone.

It's a win-win-win for franchisors, franchisees, and the advisors working behind the scenes to make it all happen.

🎧 Don’t just listen—share this episode with a candidate who needs to hear it.

➡️ Learn more: franshares.com

What if your old leads were actually your best leads?

In this episode, I sit down with Daniel Popple, CFC at Paradigm Franchising, who used Clienttether to close three franchise deals—in under a year. How’d he do it? Spoiler: it wasn’t magic… it was automation, consistency, and a willingness to learn.

Here’s what we break down:

✅ How Daniel reengaged cold leads using simple automation—and why consistency made all the difference

If you're a franchise consultant looking for that edge, this episode is your playbook.