Business Strategy and Development with Dennis and Kelsey of HIITBurn — Real Chalk #57

It's hard to remember a time before Instagram, but Dennis (@denheen) and Kelsey (@thedailykelsey) built their online training business the old-fashioned way (through Facebook and email). They took a chance, came up with a catchy name, HIIT Burn (@hiitburn), and the rest is laid out in detail for you in this episode. In their case, big risks and some smart marketing led to big rewards—it's a classic tale of entrepreneurship gone right, and you know that's Real CHALK's brand of protein powder.   Picking a great name, staying true to your brand, ad campaigns, the next big social media platform, and why haters should make you happy—if it's business- or marketing-related, we cover it. We also talk about Kelsey's experience with anorexia and how she's using her journey to recovery to help her clients understand the role that mindset plays in living a healthy lifestyle. In an oversaturated market, it's authenticity that draws people to your brand, and it doesn't get more real than this.   We switch to more lighthearted topics from there, like how brushing your teeth can earn you thousands of dollars, getting ripped like Brad Pitt in Fight Club, and why I've been posting proposal videos on my Instagram (sorry, you'll have to listen to find out the answer to that one