Branding is the way the prospects and clients see your business. Your branding is the face of the business. In this video & podcast, Gunnar Habitz details the important parts that go together to make a brand successful.

Gunnar Habitz has twenty years ICT experience in sales, marketing and consulting roles with a technical flavour covering various computing solutions sold to commercial and consumer segments. Originally from Switzerland with solid experience in the European market, Gunnar moved to Sydney in 2016 and completed a leadership program at the Australian Institute of Management and now offers his skills in the  areas software, services and solutions.

 Some of the questions Gunnar answers here on the topic of Branding strategies for growth are : 

Here are some links that Gunnar recommends for checking out –

1) www.habitz.ch (my own website)

The Business Success Strategies is a 30 minute interview with successful business people who have been able to achieve amazing results with growing a business.

Business Success Strategies is an always have something to offer event  sponsored by The Speakers Practice and ADrienneMcLean.com. The Speakers Practice offers programs to help SME professionals to market their business by speaking. AdrienneMcLean.com helps SME professionals to market themselves using the international marketing system BookYourselfSolid – a marketing system designed for service professionals to get you more clients.

Adrienne McLean helps business professionals with marketing and business development along with promoting their business. You can contact Adrienne McLean on [email protected] or ring on 0414 367 960.

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Cosimina is a highly regarded personal, coach, specialist stylist, dynamic speaker, emcee, author and trainer. She has a realistic understanding of the fundamentals elements needed to build a professional image – primarily: visual presence, communication and rapport and inner strength. In today’s multi-generational workplace your professional image must be, credible, authentic and likeable across generations. Cosimina’s commitment to her clients through customised programmes enables professionals to develop an image that is accepted and respected by all generations.

The questions for Cosimina are about “Communicating with Impact”

What are the areas that impact on Communication??

To summarise, Cosimina advised business professionals need to be credible, likeable and authentic. To develop this professionalism, the three important factors are 1. Visual presence – dress and body language, 2. Communication and Rapport in all forms – speaking, writing, in social media and 3. Believe in Yourself. Always be working on these !

There’s some wonderful advice for business professionals in this podcast – enjoy!

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Today it is our pleasure to have David Baumgarten – David CEO of three large Business Enterprise Centres (Sydney – Clearly Business, Eastern Suburbs and Greater Western Sydney) is to provide opportunities to support small businesses and to help them succeed.

To help businesses in Sydney and in Australia, networking is an essential part – David shares his incredible advice and insights into Networking to Your Success.

David answers the following questions –

What is so powerful about Networking?

David shares some really valuable approaches – stating that there is preparation before the networking event required and then keeping in touch after the event. Thanks David for this enlightening discussion!

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At this Friday Forum, we speak with Matt Barnett of Verbate about the journey of building a start-up business.

Matthew is an innovator, an entrepreneur, a creative adrenaline junkie. Matt spends his days away from the office placing ordinary people in extraordinary circumstances.

The statistics say that 90% of communication is visual, so why rely so much on written feedback? Its here that Matt got an idea! Why not use smartphone video surveys to replace focus groups & written feedback. Receive 1000’s of meaningful, visual insights at the click of a button, and a fraction of the cost.

Matthew’s lastest startup – Verbate.co lets you simply text / email video interviews to anyone in the world. The simple link opens their smartphone camera, on which they respond instantly, filming themselves, their workplace, home or whatever you desire.

Verbate is working with some of the worlds leading brands and agencies, see www.verbate.co – Hear about the journey that an entrepreneur goes through to start up a business and then make it profitable. The questions Matt answers are :

So , we’re had a great idea – is it possible to turn it into a business?

The journey of startups is fast and risky ,at times, you will hear the enthusiasm and energy that Matt puts in – it is a journey – this is what makes it so interesting – enjoy!

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Nikki Cooper is a public speaker, author and online marketing consultant specialising in video creation and law of client attraction and runs regular business networking events in Sydney. Nikki’s passion is helping business owners learn, connect and engage and Nikki is going to share with you today, the information usually reserved for those who attend the networking events.

Here are the questions – there’s some brilliant concepts and ideas discussed!

Nikki you once told me, “97% of people live life filled with regret, wishing they could be something more. Only 3% actually do what they love, earn what they want, and be who they want to be. “ Why is this so?

Thanks to Nikki Cooper for a wonderful discussion – Enjoy!

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Building a raving fan culture is what every business wants – having clients coming back again and again. Our guest speakers is Di du Preez – a Marketing Strategist and Business Advisor who serves as a strategic thinking partner to growing businesses.

Di has had years of experience building strong foundations for businesses and seeing the benefits to the clients of these welcoming businesses. Getting this culture right of building a business tribe is crucial and can make or break a business. Hear Di du Preez’s advice.

The questions answered are:

1.What are the steps to create a Raving Fan culture??

2 How do clients or potential clients currently perceive your organisation? Is this important or are clients only interested in the end result?

3. The Customer Experience – This is cruciall?

4. What are the benefits of a Raving Fan culture?

Here is the podcast

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Phil Lee is the founder of Sandler Training in Australia. He and his team are committed to assisting business leaders, sales teams and sales people achieve their personal and professional goals…and beyond!.

Phil has been described by many of his clients as a “master” sales trainer, professional and personal development coach, and professional speaker.

He works with selected business leaders, owners and salespeople in technology and other industries. Sandler’s non-traditional selling system plus innovative reinforcement training has made us the global leader in sales training.

Our topic is “The Art of converting Leads into Sales”. If business owners are diligent with their marketing then this will bring an awareness to the market place. Its fine we can see some interest and its going to be great to hear how to convert those leads into sales.

The questions being discussed today are:

1.We’re generating leads but what do we do next?

2. If we pick up the phone, and they’re not expecting a call – what the best approach?

3. What are the best ways of approaching potential clients – without being too pushy?

4. What are the best approaches to converting leads into sales?

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Today, at the Friday Forum, we are thrilled to have Tom Skotidas , Founder of Skotidas, Asia Pacific’s leader in B2B Social Media Lead Generation speaking on “How to Create a LinkedIn Group to Generate Qualified Sales Leads and Revenue”.

Prior to Skotidas, Tom served as head of marketing and business development at First Rate. In just under four years, he grew the agency from an office of two staff, into one of Australia’s largest search marketing agencies with 25 staff generating $7 million in annual billings.

Half of those billings, or $3,500,000, came from clients that Tom met, nurtured, and signed, using social networks.

Today, Tom and his team work with global B2B organisations across Australia, New Zealand, Singapore, and Hong Kong, using social networks to generate B2B leads for their sales forces.

The questions discussed are:

1.What are the benefits of creating and maintaining a LinkedIn group as opposed to using other social media?

2. What are the steps in creating a LinkedIn group?

3. How can we promote our LinkedIn group and get our target market to join?

4. By having a LinkedIn Group and regularly posting, how does this generate Sales Leads and Revenue?

5. As a Trainer, Mentor and a Professional speaker , what is your advice about promoting your business by speaking?

Thank you to Tom Skotidas for his time and expertise in discussing how to use LinkedIn groups to generate Sales Leads and ultimately Revenue.

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At the Friday Forum, Jenny Cartwrightwas our guest speaker on the 2nd May. 2014. –

Jenny , as well as being a Sales Strategist, Sales Trainer, Speaker and Coach and Jenny is regarded as Australia’s leading Telesales Trainer is author of the bestselling book “Don’t Get Hung Up! (How to sell Products and Services by Phone)”, the E-books “TopTelesales Techniques That Work!” Volumes 1 and 2 and she co-wrote “Secrets of Top Sales Professionals”.

Jenny achieved record breaking results in telemarketing by promoting some of the world’s biggest speakers including Anthony Robbins, Tom Hopkins, Zig Ziglar and Jim Rohn. Jenny has coached and trained over 50,000 people through public workshops and in-house training both nationally and internationally. She has spoken at numerous business conferences with known greats such as Richard Branson and Alan Weiss (the Million Dollar Consultant). She has also appeared on Channel 9’s “A Current Affair” as a leading Australian sales expert.

You can register for her free telesales tips to be emailed monthly. Now let’s get to meet Jenny –we’re discussing the topic “ Powerful Sales and Telesales approaches that work!”

Here are the questions that Jenny discusses’

1.Is there preparation to be done before getting started on talking to the clients or can we just go in there and talk products?

2. What are the tools needed to really be successful in sales ?

3. Are the techniques used for face-to-face selling different to selling via the phone?

4. Are there other special areas that need to be handled for telesales?

5. I ask all our guests this – As a Trainer, Mentor and a Professional speaker , what is your advice about promoting your business by speaking?

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Introducing Roland Hanekroot , owner of the company New Perspectives, has an extensive small to medium business background. Roland is the founder and CEO of two successful businesses in the building and construction industry with over 20 years experience. He was originally trained as a Journalist in Holland and worked for a national daily newspaper in Amsterdam and then came to Australia and started a carpentry and later building company. Since leaving the building industry Roland was involved in IT and network administration for a number of medium sized organisations.

Roland founded New Perspectives on my background and experience in small business together with deep study and training in business management, psychology, counselling and coaching. The result is an unique approach and methodology that leads small business owners back to having more Fun in business.

Building a Fun business that sustains you for years to come takes guts, because it invariably means Change (with a capital “C”). Nothing inspires me more than seeing people step out of their comfort zone and stay there in order to make the changes they need to make.

1. Building a Fun business and needing to go out of your comfort zone – these seem to be opposites – what is this about?

2. Are there stages to work through?

3. Building a “tribe” can be a challenge – what approach do you recommend to building a tribe?

4. Building a business can be frustrating, need perseverance and challenging. What are your approaches to make it fun?

5. I ask all our guests this – As a Business Owner , what is your advice about promoting your business by speaking?

There’s some incredibly sound and valuable advice in this discussion – well worth putting 30 minutes aside to listen and absorb – if you’re in business this is wonderful advice – Thanks Roland Hanekroot for your time and sharing your expertise!

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